Scrunchie Holder

Shoppers searched for this 220K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $86K a year.

Searches, last 12 months

220K

Growth, 90 days vs prior 90

-15.3%

Conversion, latest week

3.9%

Market size, estimated

$86Ka year

Peak month

December1.8× the quietest month

Top search term

scrunchie holder108K searches a year

Listings sell for $10.18 on average, from $4.68 to $18.54. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $10.18 that is $3K to $5K a year per listing.

Average price

$10.18under the $15 to $100 sweet spot

Price range

$4.68–$18.54

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

$3K–$5K

Returns

2.9%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #1,207 within Elastics & Ties. It carries 693 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

7.7%

Average rank

#1,207in Elastics & Ties

Average rating

4.34 starsAmazon United States average 4.42 stars

Average reviews

693per listing

Listings tracked

31

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

8

Successful launches

0Amazon's first-year sales bar

Average brand age

31 months