Is scrunchie holder profitable to sell on Amazon United States?

The niche generates $86K/yr across 31 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -15.3%. Flapen's verdict: Skip it (46/100).

How competitive is the scrunchie holder niche?

22 brands and 31 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 60% of demand.

What do buyers complain about in scrunchie holder?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Adhesion/Stickiness. The return rate is 2.9%.

When does demand for scrunchie holder peak?

Demand peaks in Jan–Dec; the busiest month runs 1.8× the quietest.

What does it cost to enter the scrunchie holder niche?

Listings span $4.68–$18.54; the average listing price is $10.18 (sweet spot $15–$100). The average incumbent carries 693 reviews — the moat a new listing must climb.

scrunchie holder

Skip it

Soft demand (-15.3% this quarter) — this niche doesn't clear our bar today.

Brand share

Good60%

top-5 brand share — brands hold most of the demand

Review moat

Good693.06

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Returns

Good2.9%

return rate — above 5% kills the launch gate

Conversion

Okay3.9%

search→purchase rate — share of searches ending in a sale

Avg price

Okay$10.18

avg listing price — sweet spot $15–$100

Price range

Okay$4.68–$18.54

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$86K

$86K/yr · 220K searches

Growth

Bad-15.3%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, scrunchie holder is a $86K/yr Amazon United States market (220K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 46/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

scrunchie holder market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: $81K–$102K; units × avg price
Conversion rate: 3.9%
Avg BSR: #1,207
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 7.7%
Avg brand age: 31 months
Avg seller age: 144 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 falling

Sellers

Top-5 brand share

60%

Top 20: 99%

Top-5 click share

46%

Top 20: 91%

Open market

32%

OAOLEER17%
Mkono13%
ByKen Jewelry12%
SCUNDA10%
Suneerplay8%
Dahey7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.3% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 1.8×

Open Trend

Top scrunchie holder search terms

scrunchie holder108K/yr -18.1%3.5% conv.
scrunchie organizer35K/yr -13.3%2.9% conv.
scrunchie holder stand17K/yr -22.8%4.8% conv.
scrunchie storage12K/yr -21.2%2.3% conv.
scrunchies holder9K/yr +0.5%3.0% conv.
scrunchie display5K/yr +48.4%2.3% conv.
scrunchies organizer6K/yr -22.7%2.5% conv.
hair scrunchie organizer6K/yr -22.9%1.9% conv.
scrunchie holder organizer7K/yr -19.4%3.0% conv.
hair scrunchie holder4K/yr -10.2%3.3% conv.

All search terms

Top scrunchie holder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ByKen 2PcS Acrylic Scrunchie Holder Organizer Hair Ties Holder for Bathroom Clear Hair Accessories Bowknot Organizer Room Decor for Girls(8.7 inches high)

ByKen Jewelry$9.584.7★3,795 rev

Mkono Scrunchies Holder Stand Hair Accessories Organizer Gold White Metal Scrunchies Tower Hold 25 - 35 Scrunchies Modern Vertical Hair Tie Organizer for Girls White

Mkono$9.844.7★906 rev

SCUNDA 2-Tier Hair Tie Organizer Modern Scrunchies Storage Tower Holds 50-70 Hair Accessories Claw Clip Holder Fashion Countertop Display Stand for Women & Girls(Natural)

SCUNDA$9.784.6★139 rev

Suneerplay 3-Tiers Scrunchie Holder Stand Acrylic Hair Ties Organizer Clear HairBands Tower HairElastics Storage Hairs Accessories Organizer Scrunchie Display for Women and Girls

Suneerplay$6.194.6★385 rev

OAOLEER Acrylic Scrunchie Holder Claw Clip Organizer Hair Ties Display Stand 4 Tier Hair Accessories Organizer Storage for Bracelets Bangle Watches (Type-B)

OAOLEER$18.544.2★193 rev

Newest

by launch date

NEWLOOP Scrunchie Holder for Women - Triple Storage 3 Rotating Rods 6-Arm Hair Accessory Organizer with Jewelry Tray Wood & Metal Collection Holder Gift for Loved Ones Natural

NEWLOOP$9.3310 rev

4mo ago

2 PCS Scrunchie Holder Wood Hair Accessories Organizer Stand Hair Tie Organizer Vertical 15-20 Scrunchies Holder for Women Bathroom Bedroom Decor Saving Space

Exircy$4.682 rev

5mo ago

2 Pcs Scrunchie Holder Stand Wood Hair Tie Organizer Vertical 15-20 Scrunchies Hairs Accessories Organizer Display Scrunchy for Women Bathroom Bedroom Decor

Exircy$5.853 rev

6mo ago

SCUNDA Headband Holder Stand Adhesive Scrunchie Organizer Rack - Wall Mounted for Bathroom Vanity Dresser Wood & Metal Design for Hair Accessories Storage (White)

SCUNDA$9.8418 rev

7mo ago

Gsbnjuy 2 Pcs Scrunchie Holder Stand Hair Tie Organizer Vertical 15-20 Scrunchies Hairs Accessories Organizer Display Scrunchy Wood Hair Tie Holder Storage for Women Bathroom Bedroom Decor

Gsbnjuy$5.8726 rev

8mo ago

What buyers say about scrunchie holder

What buyers praise and complain about, mined from review topics.

What buyers love

Advertised Vs Actual Product11%

“As advertised”

Ease Of Use11%

“Very easy to use”

Value For Money8%

“Great for price”

Quality-Overall7%

“Good quality, easy to set up, fairly sturdy, great for price”

Storage Capacity7%

“Great storage”

Organizing Capabilities7%

“makes my space look organized and holds all my stuff”

Assembly/Installation7%

“Very easy to assemble”

Size-Overall6%

“One fit fine”

Design-Overall4%

“Super cute and simple design”

Durability3%

“High quality durable”

What buyers complain about

Size-Overall20%

“So, inconsistent sizing”

Quality-Overall10%

“Poor quality control”

Adhesion/Stickiness6%

“I only wish they came with more adhesive”

Strength5%

“Not very sturdy”

Assembly/Installation4%

“Assembly is required and not easy”

Functionality-Overall4%

“Won't work”

Value For Money4%

“it isnt worth the cost if you havent ordered it yet”

Durability3%

“Broke after using for a few days with hairbands”

Advertised Vs Actual Product3%

“Inconsistent”

Storage Capacity3%

“Not a lot of hanging space”

Top return reasons

Size-Overall48%

Defective Material/Parts12%

Material Quality6%

Quality-Overall6%

Strength4%

Advertised Vs Actual Product3%

Functionality-Overall3%

Adhesion/Stickiness3%

Value For Money2%

Assembly/Installation2%

Common questions

Is scrunchie holder profitable to sell on Amazon United States?: The niche generates $86K/yr across 31 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -15.3%. Flapen's verdict: Skip it (46/100).
How competitive is the scrunchie holder niche?: 22 brands and 31 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 60% of demand.
What do buyers complain about in scrunchie holder?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Adhesion/Stickiness. The return rate is 2.9%.
When does demand for scrunchie holder peak?: Demand peaks in Jan–Dec; the busiest month runs 1.8× the quietest.
What does it cost to enter the scrunchie holder niche?: Listings span $4.68–$18.54; the average listing price is $10.18 (sweet spot $15–$100). The average incumbent carries 693 reviews — the moat a new listing must climb.