scrunch spray for straight hair
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great$14.96avg listing price — sweet spot $15–$100
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Price range
Good$5.11–$35.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+16.4%90-day search growth — must beat 0% to launch
Review moat
Okay3,134.55avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad83%top-5 click share — a locked-up shelf
Market size
Bad$52K$52K/yr · 56K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, scrunch spray for straight hair is a $52K/yr Amazon United States market (56K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
scrunch spray for straight hair market data
- Units sold / yr
- 3K–4K
- avg 250–500/product
- Revenue / yr
- $45K–$60K
- units × avg price
- Conversion rate
- 6.1%
- Avg BSR
- #1,722
- Page quality
- 0%
- Prime
- 45%
- Sponsored
- 36%
- Out of stock
- 4.2%
- Avg brand age
- 94 months
- Avg seller age
- 137 days
Competition & brand share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
67
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
0%
- Aussie74%
- Generic19%
- Garnier7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +16.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top scrunch spray for straight hair search terms
- aussie sprunch spray27K/yr
- aussie scrunch spray for hair7K/yr
- scrunch spray6K/yr
- aussie sprunch6K/yr
- sprunch spray5K/yr
- aussie sprunch hairspray5K/yr
Top scrunch spray for straight hair products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Aussie Hairspray 8.5 Fl Oz Pack of 3
Aussie$25.564.7★1,837 rev
Aussie Sprunch Non-Aerosol Hair Spray for Curly Hair and Wavy Hair 8.5 fl oz
Aussie$5.114.6★92 rev
Aussie Non-Aerosol Hairspray with Jojoba Oil & Sea Kelp Sprunch 8.5 Fl Oz
Aussie$35.014.7★1,837 rev
Sprunch Non-Aerosol Hair spray with Jojoba Oil & Sea Kelp 8.5 Fl. Oz. (2 Pack)
Generic$12.575.0★3 rev
Au-ssie Sprunch Non-Aerosol Hair spray with Jojoba Oil & Sea Kelp 8.5 Fl Oz (2 Pack)
Generic$11.960.0★0 rev
Newest
by launch date
Aussie Sprunch Non-Aerosol Hair Spray for Curly Hair and Wavy Hair 251 ml (Pack of 1)
Aussie$23.190 rev
Sprunch Non-Aerosol Hair spray with Jojoba Oil & Sea Kelp 8.5 Fl. Oz. (2 Pack)
Generic$12.573 rev
Au-ssie Sprunch Non-Aerosol Hair spray with Jojoba Oil & Sea Kelp 8.5 Fl Oz (2 Pack)
Generic$11.960 rev
Au~ssie Sprunch Non-Aerosol Hair spray with Jojoba Oil & Sea Kelp 8.5 Fl. Oz. (2 Pack)
Generic$11.570 rev
Newly Sprunch Non-Aerosol Hair Spray for Curly Hair and Wavy Hair 8.5 fl oz (1 Pack Packaging May Vary)
Generic$5.201 rev
Trending
90-day click momentumAu-ssie Sprunch Non-Aerosol Hair spray with Jojoba Oil & Sea Kelp 8.5 Fl Oz (2 Pack)
Generic$11.960.0★
Au~ssie Sprunch Non-Aerosol Hair spray with Jojoba Oil & Sea Kelp 8.5 Fl. Oz. (2 Pack)
Generic$11.570.0★
Aussie Sprunch Non-Aerosol Hair Spray for Curly Hair and Wavy Hair 251 ml (Pack of 1)
Aussie$23.190.0★
Sprunch Non-Aerosol Hair spray with Jojoba Oil & Sea Kelp 8.5 Fl. Oz. (2 Pack)
Generic$12.575.0★
Newly Sprunch Non-Aerosol Hair Spray for Curly Hair and Wavy Hair 8.5 fl oz (1 Pack Packaging May Vary)
Generic$5.205.0★
What buyers say about scrunch spray for straight hair
What buyers praise and complain about, mined from review topics.What buyers love
“Good deal”
“Smells clean”
“Good product and easy to use”
“Holds hair very good”
“Just the right amount of durability”
“my fine hair stays put”
“It helps control frizz”
“It is easy to use”
“Does its job as stated”
“This spray works well”
What buyers complain about
“Not a strong smell”
“What a waste of money”
“didnt work as smoothly as I expected”
“Does not adhere”
“Made our hair too stiff and dull”
“Not the same product”
“leaking all over when u spray it”
“Too thick”
“seems to dry my hair out”
“I really do not see much improvement in my curls”
Top return reasons
Common questions
- Is scrunch spray for straight hair profitable to sell on Amazon United States?
- The niche generates $52K/yr across 11 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +16.4%. Flapen's verdict: Skip it (38/100).
- How competitive is the scrunch spray for straight hair niche?
- 3 brands and 67 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in scrunch spray for straight hair?
- Top complaints mined from reviews: Smell, Value For Money, Functionality-Overall. The return rate is 0.1%.
- When does demand for scrunch spray for straight hair peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the scrunch spray for straight hair niche?
- Listings span $5.11–$35.01; the average listing price is $14.96 (sweet spot $15–$100). The average incumbent carries 3,135 reviews — the moat a new listing must climb.