Is scrubbies profitable to sell on Amazon United States?

The niche generates $569K/yr across 61 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -30.9%. Flapen's verdict: Worth a look (61/100).

How competitive is the scrubbies niche?

34 brands and 212 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 43% of demand.

What do buyers complain about in scrubbies?

Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 0.4%.

When does demand for scrubbies peak?

Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 22.8× the quietest.

What does it cost to enter the scrubbies niche?

Listings span $2.48–$28.79; the average listing price is $11.85 (sweet spot $15–$100). The average incumbent carries 15,741 reviews — the moat a new listing must climb.

scrubbies

Worth a look

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Brand share

Great43%

top-5 brand share — no brand owns this niche

Competition

Great25%

top-5 click share — an open shelf

Conversion

Great10.2%

search→purchase rate — share of searches ending in a sale

Market size

Good$569K

$569K/yr · 471K searches

Price range

Good$2.48–$28.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$11.85

avg listing price — sweet spot $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad15,740.82

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-30.9%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, scrubbies is a $569K/yr Amazon United States market (471K searches/yr). The top 5 brands hold 43% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Worth a look — 61/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

scrubbies market data

Units sold / yr: 30K–40K; avg 2,500–3,000/product
Revenue / yr: $356K–$474K; units × avg price
Conversion rate: 10.2%
Avg BSR: #41
Page quality: 0%
Prime: 97%
Sponsored: 93%
Out of stock: 0.0%
Avg brand age: 55 months
Avg seller age: 153 days

Competition & brand share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

Brands

34 rising

Sellers

212

Top-5 brand share

43%

Top 20: 88%

Top-5 click share

25%

Top 20: 64%

Open market

51%

Scrubzz13%
Scotch-Brite11%
AmazerBath7%
RNOAFMU7%
RamPula6%
Crayola5%

Demand & seasonality

Weekly Amazon search volume, last 67 weeks — -30.9% search growth over the last 90 days.

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 22.8×

Open Trend

Top scrubbies search terms

scrubbies161K/yr -15.9%8.4% conv.
scrubby20K/yr +15.8%6.3% conv.
scrubbies for body180K/yr -62.1%8.3% conv.
scrubbie17K/yr -24.3%5.3% conv.
shower scrubbies19K/yr -35.3%9.1% conv.
shower scrubbies for body8K/yr -25.1%9.9% conv.
scrubbies the sud bud3K/yr +11.2%0.2% conv.
scubbies4K/yr +6.1%4.0% conv.
scrubbies sud bud26K/yr -83.4%1.3% conv.
sud bud5K/yr -47.1%0.0% conv.

All search terms

Top scrubbies products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Rnoafmu Shower Loofah Bath Sponge 60G Loofah Exfoliating Body Scrubber 4 Color Mesh Shower Pouf Balls for Body Wash (Pink Green White Gray)

RNOAFMU$5.934.6★2,928 rev

Scrubzz Disposable Rinse Free Bathing Wipes - 25 Pack - All-in-1 Single Use Shower Wipes Simply Dampen Lather and Dry Without Shampoo or Rinsing

Scrubzz$9.954.7★48,519 rev

Silicone Body Scrubber Exfoliating Body Scrubber for Sensitive Skin Non-Slip Shower Scrubber for Body Silicone Body Brush for Showering Charcoal Effective Showering Exfoliation Gentle Massage

RamPula$9.874.2★1,741 rev

AmazerBath Loofah Sponge 75g/Piece Exfoliating Bath Sponge Body Scrubber - Loofa Set of 4 Flower Color (Large Green-Purple)

AmazerBath$9.514.7★44,819 rev

Original euroSCRUBBY (3 Pack)

EUROSCRUBBY$12.144.8★2,529 rev

Newest

by launch date

2Pcs Silicone Body Scrubber Exfoliating Body Scrubbers for use in Shower Silicone Body Brush for Showering and Anti-Slippery Handles for All Skin Types Eco Friendly Shower Scrubber for Body (Pink)

Generic$9.70342 rev

1y ago

Silicone Body Scrubber Exfoliating Body Scrubber for Sensitive Skin Non-Slip Shower Scrubber for Body Silicone Body Brush for Showering Charcoal Effective Showering Exfoliation Gentle Massage

RamPula$9.871,741 rev

2y ago

AmazerBath Charcoal Loofah Sponge Shower Loofah 60g/PCS - Body Scrubber Loofa Set of 4 - Charcoal Blue Green Purple & Red Bath Sponge for Men and Women

AmazerBath$7.045,444 rev

2y ago

Chuya Bath Sponges Loofahs 70 Grams Large Size 4 Pack Shower Sponge Exfoliating Cleaning Bath Loofa Body Scrubber Balls for Women Men Children Washing

Chuya$6.523,319 rev

2y ago

Rnoafmu Shower Loofah Bath Sponge 60G Loofah Exfoliating Body Scrubber 4 Color Mesh Shower Pouf Balls for Body Wash (Pink Green White Gray)

RNOAFMU$5.932,928 rev

2y ago

What buyers say about scrubbies

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Cleaning16%

“Great for Cleaning”

Quality-Overall14%

“Decent quality”

Value For Money12%

“Very affordable”

Durability6%

“The material feels durable”

Advertised Vs Actual Product6%

“Exactly as pictured”

Ease Of Use5%

“Easy to hold and use”

Soft Feel4%

“Its very soft”

Efficiency3%

“Effective”

Color3%

“AWESOME COLORS”

Smell3%

“Great Smell”

What buyers complain about

Durability18%

“Didn't even last a month”

Size-Overall11%

“A bit too large”

Quality-Overall10%

“Lower quality”

Thickness7%

“These things are NOT as thick as it shows”

Smell5%

“Horrible Odor”

Ease Of Cleaning5%

“its hard to clean”

Value For Money3%

“Not Worth the Price”

Hard Feel3%

“Very scratchy”

Advertised Vs Actual Product2%

“False advertising”

Lather2%

“Not much lather”

Top return reasons

Size-Overall20%

Advertised Vs Actual Product11%

Value For Money9%

Quality-Overall6%

Material Quality6%

Smell6%

Hard Feel5%

Thin4%

Functionality-Overall3%

Color3%

Common questions

Is scrubbies profitable to sell on Amazon United States?: The niche generates $569K/yr across 61 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -30.9%. Flapen's verdict: Worth a look (61/100).
How competitive is the scrubbies niche?: 34 brands and 212 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 43% of demand.
What do buyers complain about in scrubbies?: Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 0.4%.
When does demand for scrubbies peak?: Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 22.8× the quietest.
What does it cost to enter the scrubbies niche?: Listings span $2.48–$28.79; the average listing price is $11.85 (sweet spot $15–$100). The average incumbent carries 15,741 reviews — the moat a new listing must climb.

scrubbies

scrubbies market data

Competition & brand share

Demand & seasonality

Top scrubbies search terms

Top scrubbies products on Amazon

Top sellers

Newest

Trending

What buyers say about scrubbies

What buyers love

What buyers complain about

Top return reasons

Common questions

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