Is scottish fine soaps profitable to sell on Amazon United States?

The niche generates $63K/yr across 27 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -9.3%. Flapen's verdict: Skip it (45/100).

How competitive is the scottish fine soaps niche?

4 brands and 185 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in scottish fine soaps?

Top complaints mined from reviews: Smell, Dispensing Mechanism, Size-Overall. The return rate is 1.2%.

When does demand for scottish fine soaps peak?

Demand peaks in Dec; the busiest month runs 2.4× the quietest.

What does it cost to enter the scottish fine soaps niche?

Listings span $9.86–$121.36; the average listing price is $24.28 (sweet spot $15–$100). The average incumbent carries 266 reviews — the moat a new listing must climb.

scottish fine soaps

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$24.28

avg listing price — sweet spot $15–$100

Returns

Great1.2%

return rate — above 5% kills the launch gate

Review moat

Great265.63

avg incumbent reviews — the moat a new listing must climb

Price range

Great$9.86–$121.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.2%

search→purchase rate — share of searches ending in a sale

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-9.3%

90-day search growth — must beat 0% to launch

Market size

Bad$63K

$63K/yr · 42K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, scottish fine soaps is a $63K/yr Amazon United States market (42K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 45/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

scottish fine soaps market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $49K–$61K; units × avg price
Conversion rate: 6.2%
Avg BSR: #3,001
Page quality: 0%
Prime: 81%
Sponsored: 30%
Out of stock: 27.8%
Avg brand age: 83 months
Avg seller age: 115 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 rising

Sellers

185

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

54%

Top 20: 94%

Open market

Scottish Fine Soaps87%
Generic6%
Au Lait6%
Jack Rogers1%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.3% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.4×

Open Trend

Top scottish fine soaps search terms

scottish fine soaps15K/yr +4.7%2.6% conv.
au lait10K/yr -14.3%4.9% conv.
the scottish fine soaps company7K/yr -18.7%2.4% conv.
au lait soap5K/yr -4.7%3.4% conv.
scottish fine soaps au lait6K/yr -26.1%6.9% conv.

All search terms

Top scottish fine soaps products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Scottish Fine Soaps Au Lait Liquid Hand Wash - XLARGE (500ml/17.5 oz)

Scottish Fine Soaps$15.534.8★499 rev

Scottish Fine Soaps Au Lait Cream Hand Wash 25 FL. OZ.

Scottish Fine Soaps$17.544.8★211 rev

Au Lait Milk Body Butter in a Tube 7oz tube by Scottish Fine Soaps

Scottish Fine Soaps$15.554.7★1,748 rev

Scottish Fine Soaps The Company Au Lait Body Lotion 25 fl oz

Scottish Fine Soaps$19.874.7★160 rev

Scottish Fine Soaps The Au Lait Bath & Shower Cream 33.8 fl oz White

Scottish Fine Soaps$19.384.4★23 rev

Newest

by launch date

Scottish Fine Soaps - Au Lait Gift Set

Generic$31.530 rev

7mo ago

The Scottish Fine Soaps Company Au Lait Hand Wash and Lotion Set 500ml/16.9 oz Each Luxury Liquid Soap and Moisturizer Duo

Scottish Fine Soaps$26.888 rev

7mo ago

Scottish Fine Soaps Au Lait Liquid Hand Wash (set of 2)

Generic$29.885 rev

8mo ago

Scottish Fine Soaps The Au Lait Bath & Shower Cream 33.8 fl oz White

Scottish Fine Soaps$19.3823 rev

11mo ago

Scottish Fine Soaps The Au Lait Bath & Shower Cream 25 fl oz Made in Scotland

Scottish Fine Soaps$18.6415 rev

11mo ago

What buyers say about scottish fine soaps

What buyers praise and complain about, mined from review topics.

What buyers love

Smell46%

“Clean Fragrance”

Soft Feel10%

“It's great, leave your skin silky and smooth”

Moist/Dry7%

“Easy on hands keeps them from drying out”

Gifting Purpose6%

“I recently gave it as a gift to a friend—she absolutely loved it”

Quality-Overall4%

“Excellent product”

Ease Of Use3%

“It is as simple as that”

Cleansing3%

“Cleans thoroughly”

Value For Money3%

“Good value for money”

Efficiency2%

“This lotion works great”

Ease Of Cleaning2%

“Soap may be nice”

What buyers complain about

Smell20%

“It smells so bad”

Dispensing Mechanism14%

“Broken Pump Dispenser”

Size-Overall9%

“BEWARE THE SIZE”

Strength9%

“they were very weak in spell”

Value For Money9%

“Too expensive”

Ease Of Cleaning5%

“The outside of the tube was very dirty”

Contamination5%

“do not even feel like I can trust using this in fear of contamination”

Dilute/Watery5%

“Its a bit too watery”

Ingredients-Overall2%

“I'm not in love with the ingredients. has a poor rating on Yuka”

Top return reasons

Motor Power27%

Leak-Proof22%

Smell13%

Size-Overall9%

Value For Money5%

Dispensing Mechanism4%

Defective Material/Parts4%

Advertised Vs Actual Product4%

Moist/Dry1%

Ease Of Cleaning1%

Common questions

Is scottish fine soaps profitable to sell on Amazon United States?: The niche generates $63K/yr across 27 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -9.3%. Flapen's verdict: Skip it (45/100).
How competitive is the scottish fine soaps niche?: 4 brands and 185 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in scottish fine soaps?: Top complaints mined from reviews: Smell, Dispensing Mechanism, Size-Overall. The return rate is 1.2%.
When does demand for scottish fine soaps peak?: Demand peaks in Dec; the busiest month runs 2.4× the quietest.
What does it cost to enter the scottish fine soaps niche?: Listings span $9.86–$121.36; the average listing price is $24.28 (sweet spot $15–$100). The average incumbent carries 266 reviews — the moat a new listing must climb.