Scottish Fine Soaps

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.

Searches, last 12 months

42K

Growth, 90 days vs prior 90

-9.3%

Conversion, latest week

6.2%

Market size, estimated

$63Ka year

Peak month

December2.4× the quietest month

Top search term

scottish fine soaps15K searches a year

Listings sell for $24.28 on average, from $9.86 to $121.36. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $24.28 that is $0 to $2K a year per listing.

Average price

$24.28inside the $15 to $100 sweet spot

Price range

$9.86–$121.36

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

1.2%of orders · Amazon United States median 2.1%

30% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 27.8% of listings are out of stock. The average listing ranks #3,001 within Cleansers. It carries 266 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

30%

Prime listings

81%

Out of stock, average day

27.8%

Average rank

#3,001in Cleansers

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

266per listing

Listings tracked

27

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months

5

Successful launches

3Amazon's first-year sales bar

Average brand age

83 months