scented soaps for women
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Price range
Good$1.93–$38.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$445K$445K/yr · 430K searches
Avg price
Good$12.37avg listing price — sweet spot $15–$100
Growth
Okay+1.3%90-day search growth — must beat 0% to launch
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Review moat
Bad6,577.63avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, scented soaps for women is a $445K/yr Amazon United States market (430K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
scented soaps for women market data
- Units sold / yr
- 60K–80K
- avg 3,000–4,000/product
- Revenue / yr
- $742K–$990K
- units × avg price
- Conversion rate
- 8.4%
- Avg BSR
- #531
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 63%
- Out of stock
- 0.0%
- Avg brand age
- 68 months
- Avg seller age
- 138 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
105
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
0%
- Yardley62%
- YARDLEY LONDON31%
- HARMONY3%
- Greenwich Bay Trading Company3%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 38 weeks — +1.3% search growth over the last 90 days.Top scented soaps for women search terms
- yardley bar soap173K/yr
- yardley oatmeal and almond soap43K/yr
- yardley55K/yr
- yardley soap51K/yr
- greenwich bay trading company34K/yr
- yardley london9K/yr
- greenwich bay trading company soaps12K/yr
- scented soaps for women9K/yr
- yardley soap bars7K/yr
- greenwich bay soap5K/yr
Top scented soaps for women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Yardley London Soap Bath Bar Bundle - 10 Bars: English Lavender Oatmeal and Almond Aloe and Avocado Cocoa Butter Lemon Verbena 4.25 Ounce Bars (Pack of 10 Bars Two of each)
YARDLEY LONDON$18.274.7★7,032 rev
Yardley Oatmeal and Almond Bar Soap Oatmeal & Almond 4 Ounce
Yardley$1.934.6★14,459 rev
Yardley London Vitamin C Bath Bar 4 Ounce
Yardley$2.204.6★141 rev
Yardley London Moisturizing Bar Oatmeal & Almond with Natural Oats 4.0 oz (Pack of 6)
Yardley$15.814.7★66 rev
Yardley Bar Soap English Lavender 2 Count
Yardley$6.354.6★18,590 rev
Newest
by launch dateYardley London Vitamin C Bath Bar 4 Ounce
Yardley$2.20141 rev
Yardley Oatmeal and Almond Naturally Moisturizing Bath Bar (Pack of 20)
Yardley$38.738,783 rev
Yardley London Soap Bath Bar Bundle - 10 Bars: English Lavender Oatmeal and Almond Aloe and Avocado Cocoa Butter Lemon Verbena 4.25 Ounce Bars (Pack of 10 Bars Two of each)
YARDLEY LONDON$18.277,032 rev
Yardley London Moisturizing Bar Oatmeal & Almond with Natural Oats 4.0 oz (Pack of 6)
Yardley$15.8166 rev
Bundle of 6 Greenwich Bay Trading Co. Soaps - 1.9oz Soaps in The Following Scents: Fresh Milk Lemon Verbena White Tea Calendula Lavender Chamomile Pomegranate Shea Butter and Passion Flower and
Greenwich Bay Trading Company$10.581,356 rev
Trending
90-day click momentumYardley London Moisturizing Bar Oatmeal & Almond with Natural Oats 4.0 oz (Pack of 6)
Yardley$15.814.7★
Yardley London Vitamin C Bath Bar 4 Ounce
Yardley$2.204.6★
Yardley London Nourishing Bath Soap Bar Aloe & Avocado Conditions Skin with Creamy Avocado & Olive Extracts 4.0 oz Bath Bar 1 Soap Bar
Yardley$3.584.6★
Yardley of London Naturally Moisturizing Bar Soap Oatmeal & Almond 3+1 Free
HARMONY$11.804.7★
Yardley Oatmeal and Almond Bar Soap 4.0 0Z (113g) 20 Bars
Yardley$33.144.8★
What buyers say about scented soaps for women
What buyers praise and complain about, mined from review topics.What buyers love
“Fresh scent”
“Good value”
“Leaves skin soft”
“This is a quality soap”
“cleanse effectively”
“Lathers nicely”
“It is moisturizing”
“This Yardley soap is great for my dry skin”
“this does not cause irritation”
“as a gift for a good value”
What buyers complain about
“Scent is very faint and weak”
“This item is deceiving”
“Overpriced”
“they don't have any quality control”
“I did feel like it caused any skin irritation”
“Smaller bars than the description says”
“Not for sensitive skin”
“dry after every shower”
“Really drying if you have dry or sensitive skin”
“They don't last long”
Top return reasons
Common questions
- Is scented soaps for women profitable to sell on Amazon United States?
- The niche generates $445K/yr across 16 tracked products. 90-day search growth is +1.3%. Flapen's verdict: Skip it (44/100).
- How competitive is the scented soaps for women niche?
- 4 brands and 105 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in scented soaps for women?
- Top complaints mined from reviews: Smell, Advertised Vs Actual Product, Value For Money. The return rate is 0.4%.
- What does it cost to enter the scented soaps for women niche?
- Listings span $1.93–$38.73; the average listing price is $12.37 (sweet spot $15–$100). The average incumbent carries 6,578 reviews — the moat a new listing must climb.