Is scented soap profitable to sell on Amazon United States?

The niche generates $5K/yr across 19 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +4.3%. Flapen's verdict: Skip it (45/100).

How competitive is the scented soap niche?

12 brands and 32 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in scented soap?

Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.4%.

When does demand for scented soap peak?

Demand peaks in Aug–Sep–Oct–Nov–Dec; the busiest month runs 22.2× the quietest.

What does it cost to enter the scented soap niche?

Listings span $9.08–$37.69; the average listing price is $22.87 (sweet spot $15–$100). The average incumbent carries 9,156 reviews — the moat a new listing must climb.

scented soap

Skip it

A small market ($5K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Incredible$22.87

avg listing price — sweet spot $15–$100

Price range

Great$9.08–$37.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+4.3%

90-day search growth — must beat 0% to launch

Review moat

Bad9,155.58

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad$5K

$5K/yr · 33K searches

According to Flapen's Amazon United States niche tracking, scented soap is a $5K/yr Amazon United States market (33K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Aug–Sep–Oct–Nov–Dec. Verdict: Skip it — 45/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

scented soap market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: $23K–$29K; units × avg price
Conversion rate: 0.7%
Avg BSR: #563
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 6.0%
Avg brand age: 48 months
Avg seller age: 136 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

46%

Top 20: 100%

Open market

22%

Rinse & Robust24%
Every Man Jack19%
Crate 61 Organics11%
Dr. Squatch9%
DOYEEWO8%
Bali Soap6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +4.3% search growth over the last 90 days.

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 22.2×

Open Trend

Top scented soap search terms

mens soap gift sets10K/yr +56.4%2.0% conv.
mens soap set13K/yr -36.2%1.3% conv.
men soap gift set5K/yr +14.9%1.2% conv.
mens soap gift set5K/yr +23.8%1.4% conv.

All search terms

Top scented soap products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Crate 61 Organics Handmade in Canada Plant Based Cold Process Natural Bar Soap With Premium Essential Oils Dry Skin Pack of 6 (For Him)

Crate 61 Organics$22.714.5★40,374 rev

Every Man Jack Mens Bath and Body Gift Set - Amber + Sandalwood Scent - Clean Ingredients - Includes Hydrating Body Wash 2-in-1 Shampoo Aluminum-free Deodorant & Face Wash

Every Man Jack$31.304.7★1,237 rev

Rinse & Robust Bar Soap for Men - 4Pcs Exfoliating & Moisturizing 4-in-1 Cleansing Bar Set for Face Body Hands & Shave | All Skin Types | Luxury Fathers Day Gift Set(4 x 5.3 oz)

Rinse & Robust$16.214.3★665 rev

Gifts for Men Mens Body Wash Bath Gift Set Cleanses Hydrates Nourishes Skin

DOYEEWO$16.444.6★396 rev

Rinse & Robust Mens Soap Bar Set 6Pcs Natural Handmade Cleansing Bar Soap Set Moisturizing Exfoliating Scrub Soap Fathers Day Gift for Dad All Skin Type 6 Different Scents 3.5 oz of 6 Bars

Rinse & Robust$15.924.2★2,271 rev

Newest

by launch date

Dr. Squatch Natural Mens Bar Soap Limited Edition Dragon Ball Z Gifts for Men Natural Cold Process Soap Bar Super Saiyan Surge + Final Flash Fresh (5 oz 4-Pack)

Dr. Squatch$31.93212 rev

3mo ago

Bath & Body Works Mens Gift Set Ocean Scent with Body Wash Bar Soap Moisturizing Cream Body Spray Mens Grooming Collection for Gifting or Everyday Use - 1 Pack

Bath & Body Works$37.69691 rev

5mo ago

Every Man Jack Cold Processed Mens Bar Soap Variety Gift Set - Invigorating Winter Scents - Deeply Cleans Hydrates with Naturally Derived Ingredients - 5 ounce (pack of 4)

Every Man Jack$23.68161 rev

10mo ago

BBlove Fathers Day Handmade Bar Soap 5-Piece Gift Set with Natural Loofah & Bamboo Holder Moisturizing Coconut Oil Soap for Men Gift for Husband Boyfriend or Dad Ocean Breeze & Vanilla Scent

BBlove$13.5728 rev

1y ago

Every Man Jack Mens Bath and Body Gift Set - Coconut + Driftwood Scent - Clean Ingredients - Includes Hydrating Body Wash 2-in-1 Shampoo Aluminum-free Deodorant & Face Wash

Every Man Jack$32.501,237 rev

1y ago

What buyers say about scented soap

What buyers praise and complain about, mined from review topics.

What buyers love

Smell46%

“Amazing smell”

Quality-Overall9%

“This is a great quality set”

Gifting Purpose6%

“Fathers Day gift”

Cleansing5%

“its a nice exfoliating experience”

Value For Money5%

“Good for the price”

Lather4%

“It lathers well”

Ease Of Cleaning2%

“The soap is excellent cleans”

Moist/Dry2%

“Very moisturizing”

Durability1%

“The included loofah is well-made and durable”

Suitability Dry Skin1%

“gentle on the skin moisturizing”

What buyers complain about

Smell31%

“This is the most disgusting smell”

Value For Money6%

“it is quite expensive”

Size-Overall5%

“Small bars”

Lather4%

“Does not lather up well at all”

Durability4%

“the bar completely fractures”

Allergies3%

“It caused rash”

Ingredients-Overall2%

“Trash ingredients”

Quality-Overall2%

“Cheap, don't buy”

Moist/Dry2%

“Does not moisturize”

Skin Health2%

“Scratch my skin multiple times”

Top return reasons

Smell50%

Advertised Vs Actual Product11%

Size-Overall9%

Defective Material/Parts6%