Scented Lotion

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.

Searches, last 12 months

88K

Growth, 90 days vs prior 90

+14.3%

Conversion, latest week

2.8%

Market size, estimated

$30Ka year

Peak month

December3.9× the quietest month

Top search term

summer body lotion6K searches a year

Listings sell for $12.42 on average, from $3.50 to $38.19. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $12.42 that is $0 to $1K a year per listing.

Average price

$12.42under the $15 to $100 sweet spot

Price range

$3.50–$38.19

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

0.5%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #184 within Lotions. It carries 17,097 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

97%

Out of stock, average day

0.0%

Average rank

#184in Lotions

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

17,097per listing

Listings tracked

67

7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months

7

Successful launches

6Amazon's first-year sales bar

Average brand age

74 months