Scented Chapstick

Shoppers searched for this 869K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -45.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $384K a year.

Searches, last 12 months

869K

Growth, 90 days vs prior 90

-45.2%

Conversion, latest week

5.7%

Market size, estimated

$384Ka year

Peak month

December11.0× the quietest month

Top search term

chapstick for kids176K searches a year

Listings sell for $7.71 on average, from $2.40 to $13.56. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 750 to 1,000 of them. At $7.71 that is $6K to $8K a year per listing.

Average price

$7.71under the $15 to $100 sweet spot

Price range

$2.40–$13.56

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

750–1,000

Revenue per listing a year

$6K–$8K

Returns

0.4%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #261 within Lip Care. It carries 17,028 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

0.9%

Average rank

#261in Lip Care

Average rating

4.67 starsAmazon United States average 4.42 stars

Average reviews

17,028per listing

Listings tracked

50

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

3Amazon's first-year sales bar

Average brand age

41 months