scented chapstick
Skip itPrices mostly outside the sweet spot ($2.40–$13.56) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Competition
Great37%top-5 click share — an open shelf
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Market size
Good$384K$384K/yr · 869K searches
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad$7.71avg listing price — sweet spot $15–$100
Review moat
Bad17,028.06avg incumbent reviews — the moat a new listing must climb
Growth
Bad-45.2%90-day search growth — must beat 0% to launch
Price range
Bad$2.40–$13.56cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, scented chapstick is a $384K/yr Amazon United States market (869K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
scented chapstick market data
- Units sold / yr
- 60K–80K
- avg 750–1,000/product
- Revenue / yr
- $463K–$617K
- units × avg price
- Conversion rate
- 5.7%
- Avg BSR
- #261
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 0.9%
- Avg brand age
- 41 months
- Avg seller age
- 133 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
22 falling
Sellers
170
Top-5 brand share
80%
Top 20: 99%
Top-5 click share
37%
Top 20: 76%
Open market
17%
- Lip Smacker57%
- eos12%
- Evereden5%
- ChapStick4%
- Aquaphor3%
- Taste Beauty3%
- Open — no brand owns it (16 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -45.2% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 11.0×
Top scented chapstick search terms
- chapstick for kids176K/yr
- kids chapstick148K/yr
- kids lip balm104K/yr
- flavored lip balm54K/yr
- lip balm for kids79K/yr
- chapstick for girls65K/yr
- lip balm for girls39K/yr
- lip balm kids30K/yr
- toddler lip balm28K/yr
- girls lip balm28K/yr
Top scented chapstick products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lip Smacker Lippy Pals Unicorn Flavored Moisturizing & Smoothing Soft Shine Lip Balm Hydrating & Protecting Fun Tasty Flavors Cruelty-Free & Vegan - Unicorn Magic
Lip Smacker$4.954.7★39,872 rev
Lip Smacker Original & Best Party Pack - 10 Moisturizing Lip Balms Classic Flavors Hydrating & Protecting - Cruelty-Free- Oatmeal Cookie
Lip Smacker$11.014.8★40,255 rev
Lip Smacker Disney Princess Flavored Lip Balm Party Pack 8 Count Clear For Kids
Lip Smacker$9.674.8★40,255 rev
eos Natural Shea Lip Balm- Birthday Cake All-Day Moisture Shea Butter Dry Lip Care 0.14 oz
eos$3.404.7★12,157 rev
Lip Smacker Flavored Lip Balm Flavored Moisturizing Smoothing Soft Shine Hydrating & Protecting Fun Tasty Flavors Cruelty-Free & Vegan - Cotton Candy
Lip Smacker$2.404.6★5,366 rev
Newest
by launch date
Hot Wheels 7pc Kid Lip Balm Set with Keychain Plant-based Safe for Age 3+
Townley Girl$9.85276 rev
ChapStick Lip Balm Minions Banana Variety Pack (6 Sticks) Party Favors for Kids 0.15 Oz Ea
ChapStick$7.77159 rev
Lip Smacker Squishmallows Moisturizing Lip Balm Fun Soft Squishy Collectible Top Hydrates & Smooths - Cam
Lip Smacker$6.041,106 rev
Miss Nella HONEY BUNNY Hypoallergenic children Lip Balm Non Toxic Make Up for kids perfect for those with sensitive skin.
MISS NELLA$6.48328 rev
M&U MAKE YOU UP MU 6pc Candy Sweet Lip Gloss Set for Kids - 1 Straight Stick 2 Ice Cream and 2 Candy Balms Non-Toxic Girls Birthday Gift Fun Theme Party Favors
M&U MAKE YOU UP$9.40136 rev
Trending
90-day click momentum
DMSKY 24 Pack Lip Balm Bulk Moisturizing with Coconut Oil & Vitamin E for Dry Cracked Lips Natural Lip Care Party Favors for Kids & Adults-12 Flavors
Dmsky$7.774.6★
Hot Wheels 7pc Kid Lip Balm Set with Keychain Plant-based Safe for Age 3+
Townley Girl$9.854.8★
Miss Nella HONEY BUNNY Hypoallergenic children Lip Balm Non Toxic Make Up for kids perfect for those with sensitive skin.
MISS NELLA$6.484.5★
Taste Beauty Hershey 8-Pack Lip Balm Might Receive Different Flavors
Taste Beauty$12.994.3★
M&U MAKE YOU UP MU 6pc Candy Sweet Lip Gloss Set for Kids - 1 Straight Stick 2 Ice Cream and 2 Candy Balms Non-Toxic Girls Birthday Gift Fun Theme Party Favors
M&U MAKE YOU UP$9.404.7★
What buyers say about scented chapstick
What buyers praise and complain about, mined from review topics.What buyers love
“Very Moisturizing”
“Amazing Scent”
“A+ quality”
“feels really smooth”
“Great deal”
“Cool gift”
“Exactly what I wanted”
“the colors are very cute”
“Easy to use”
“Great effectiveness”
What buyers complain about
“Dried out”
“Unpleasant Smell”
“Waste of money”
“The quality is very inconsistent”
“It doesnt last more than 1 hour”
“The tube is smaller than youll think”
“never see results”
“Dishonest ingredient list”
“then became severely irritated”
“this stick may be very disappointing”
Top return reasons
Common questions
- Is scented chapstick profitable to sell on Amazon United States?
- The niche generates $384K/yr across 50 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -45.2%. Flapen's verdict: Skip it (45/100).
- How competitive is the scented chapstick niche?
- 22 brands and 170 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in scented chapstick?
- Top complaints mined from reviews: Moist/Dry, Smell, Value For Money. The return rate is 0.4%.
- When does demand for scented chapstick peak?
- Demand peaks in Nov–Dec; the busiest month runs 11.0× the quietest.
- What does it cost to enter the scented chapstick niche?
- Listings span $2.40–$13.56; the average listing price is $7.71 (sweet spot $15–$100). The average incumbent carries 17,028 reviews — the moat a new listing must climb.