Scented Body Lotion
FailThe top 5 brands take 100% of clicks, so Scented Body Lotion is a Fail.
- Flapen Score
- 47 / 100Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 4847
- Market size
- $175K/yr260K searches / yr
- 90-day growth
- +23.5%search demand this quarter
- Competition
- 87%top-5 click share · 4 brands · 45 sellers
Flapen Score
Scented Body Lotion against its category
The dotted line is the Beauty & Personal Care average. Past it, Scented Body Lotion is stronger. Inside it, weaker.
Market
The Scented Body Lotion market on Amazon at a glance
Shoppers on Amazon United States searched for Scented Body Lotion 260K times last year and spent an estimated $175K. All 4 brands take every click. Demand peaks in May–Jun. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 2.3% of those searches ended in a purchase.
Shoppers searched for this 260K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +23.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $175K a year.
- Searches, last 12 months
- 260K
- Growth, 90 days vs prior 90
- +23.5%
- Conversion, latest week
- 2.3%
- Market size, estimated
- $175Ka year
- Peak month
- June2.0× the quietest month
- Top search term
- saltair body mist92K searches a year
02 · Price
A sale here is worth $29.81.
Listings sell for $29.81 on average, from $21.77 to $42.78. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $29.81 that is $7K to $15K a year per listing.
- Average price
- $29.81inside the $15 to $100 sweet spot
- Price range
- $21.77–$42.78
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $7K–$15K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #101 within Women's. It carries 1,430 reviews at 4.24 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #101in Women's
- Average rating
- 4.24 starsAmazon United States average 4.42 stars
- Average reviews
- 1,430per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Scented Body Lotion products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
45
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
0%
- Brand 181%
- Brand 211%
- Brand 35%
- Brand 43%
Demand
Scented Body Lotion search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun · busiest ÷ quietest = 2.0×
Search terms
Top Scented Body Lotion search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- saltair body mist92K/yr
- saltair body spray21K/yr
- santal perfume35K/yr
- saltair perfume18K/yr
- saltair spray12K/yr
- santal supreme9K/yr
- santal perfume for women11K/yr
- saltair mist6K/yr
- santal body spray6K/yr
- salt air body mist7K/yr
Reviews and returns
What reviews say buyers love and hate about Scented Body Lotion
We read the reviews and the return reasons for every product selling here.
“Bad smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Scented Body Lotion questions
Answered from the same tracked data.









