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Scented Body Lotion

Fail

The top 5 brands take 100% of clicks, so Scented Body Lotion is a Fail.

Flapen Score
47
47 / 100
Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 48
Market size
$175K/yr260K searches / yr
90-day growth
+23.5%search demand this quarter
Competition
87%top-5 click share · 4 brands · 45 sellers

Flapen Score

Scented Body Lotion against its category

The dotted line is the Beauty & Personal Care average. Past it, Scented Body Lotion is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scented Body Lotion market on Amazon at a glance

Shoppers on Amazon United States searched for Scented Body Lotion 260K times last year and spent an estimated $175K. All 4 brands take every click. Demand peaks in May–Jun. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 260K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +23.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $175K a year.

Searches, last 12 months
260K
Growth, 90 days vs prior 90
+23.5%
Conversion, latest week
2.3%
Market size, estimated
$175Ka year
Peak month
June2.0× the quietest month
Top search term
saltair body mist92K searches a year

02 · Price

A sale here is worth $29.81.

Listings sell for $29.81 on average, from $21.77 to $42.78. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $29.81 that is $7K to $15K a year per listing.

Average price
$29.81inside the $15 to $100 sweet spot
Price range
$21.77–$42.78
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$7K–$15K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #101 within Women's. It carries 1,430 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#101in Women's
Average rating
4.24 starsAmazon United States average 4.42 stars
Average reviews
1,430per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Scented Body Lotion products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

45

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Brand 181%
  • Brand 211%
  • Brand 35%
  • Brand 43%

Demand

Scented Body Lotion search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 2.0×

Search terms

Top Scented Body Lotion search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • saltair body mist92K/yr
  • saltair body spray21K/yr
  • santal perfume35K/yr
  • saltair perfume18K/yr
  • saltair spray12K/yr
  • santal supreme9K/yr
  • santal perfume for women11K/yr
  • saltair mist6K/yr
  • santal body spray6K/yr
  • salt air body mist7K/yr

Reviews and returns

What reviews say buyers love and hate about Scented Body Lotion

We read the reviews and the return reasons for every product selling here.

64%of positive reviews mention “Smell”
56%of negative reviews mention “Smell”
0.6%of orders come back
“Bad smell”
A buyer, on “Smell”56% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Scented Body Lotion questions

Answered from the same tracked data.