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Scent Free Soap

Fail

The top 5 brands take 100% of clicks, so Scent Free Soap is a Fail.

Flapen Score
43
43 / 100
Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 48
Market size
$107K/yr63K searches / yr
90-day growth
-9.0%search demand this quarter
Competition
62%top-5 click share · 5 brands · 68 sellers

Flapen Score

Scent Free Soap against its category

The dotted line is the Beauty & Personal Care average. Past it, Scent Free Soap is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scent Free Soap market on Amazon at a glance

Shoppers on Amazon United States searched for Scent Free Soap 63K times last year and spent an estimated $107K. All 5 brands take every click. Demand peaks in Sep–Oct–Nov. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 12.2% of those searches ended in a purchase.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.2% of those searches ended in a purchase. Searches in the last 90 days moved -9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $107K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
-9.0%
Conversion, latest week
12.2%
Market size, estimated
$107Ka year
Peak month
October16.4× the quietest month
Top search term
hunters specialties8K searches a year

02 · Price

A sale here is worth $13.83.

Listings sell for $13.83 on average, from $4.57 to $64.60. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $13.83 that is $7K to $10K a year per listing.

Average price
$13.83under the $15 to $100 sweet spot
Price range
$4.57–$64.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
$7K–$10K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2,662 within Cleansers. It carries 2,147 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#2,662in Cleansers
Average rating
4.72 starsAmazon United States average 4.42 stars
Average reviews
2,147per listing
Listings tracked
18

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Scent Free Soap products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.

$0$11K$21K$32K$43K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

68

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

62%

Top 20: 100%

Open market

0%

  • Hunters Specialties60%
  • WILDLIFE RESEARCH CENTER22%
  • DEAD DOWN WIND14%
  • Code Blue2%
  • ZAGKOO2%

Demand

Scent Free Soap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 16.4×

Search terms

Top Scent Free Soap search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • hunters specialties8K/yr
  • hunting soap14K/yr
  • hunter specialties6K/yr
  • dead down wind soap5K/yr
  • scent away soap4K/yr
  • scent killer body wash6K/yr
  • scent away body wash3K/yr
  • hunters soap3K/yr
  • hunting body wash5K/yr
  • scent killer soap3K/yr

Reviews and returns

What reviews say buyers love and hate about Scent Free Soap

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Smell”
38%of negative reviews mention “Smell”
0.3%of orders come back
“This bar of soap has a very weird smell”
A buyer, on “Smell”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Scent Free Soap questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data