Is scent free soap profitable to sell on Amazon United States?

The niche generates $107K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.0%. Flapen's verdict: Skip it (43/100).

How competitive is the scent free soap niche?

5 brands and 68 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in scent free soap?

Top complaints mined from reviews: Smell, Leak-Proof, Functionality-Overall. The return rate is 0.3%.

When does demand for scent free soap peak?

Demand peaks in Sep–Oct–Nov; the busiest month runs 16.4× the quietest.

What does it cost to enter the scent free soap niche?

Listings span $4.57–$64.60; the average listing price is $13.83 (sweet spot $15–$100). The average incumbent carries 2,147 reviews — the moat a new listing must climb.

scent free soap

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Incredible12.2%

search→purchase rate — share of searches ending in a sale

Price range

Great$4.57–$64.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$13.83

avg listing price — sweet spot $15–$100

Review moat

Okay2,147.33

avg incumbent reviews — the moat a new listing must climb

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$107K

$107K/yr · 63K searches

Growth

Bad-9.0%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, scent free soap is a $107K/yr Amazon United States market (63K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 43/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

scent free soap market data

Units sold / yr: 10K–13K; avg 500–750/product
Revenue / yr: $138K–$173K; units × avg price
Conversion rate: 12.2%
Avg BSR: #2,662
Page quality: 0%
Prime: 100%
Sponsored: 78%
Out of stock: 0.0%
Avg brand age: 57 months
Avg seller age: 154 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

Hunters Specialties60%
WILDLIFE RESEARCH CENTER22%
DEAD DOWN WIND14%
Code Blue2%
ZAGKOO2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.0% search growth over the last 90 days.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 16.4×

Open Trend

Top scent free soap search terms

hunters specialties8K/yr -16.2%1.8% conv.
hunting soap14K/yr -12.8%8.3% conv.
hunter specialties6K/yr -15.1%1.0% conv.
dead down wind soap5K/yr -1.5%11.2% conv.
scent away soap4K/yr -10.0%15.2% conv.
scent killer body wash6K/yr +19.6%15.2% conv.
scent away body wash3K/yr +2.5%15.0% conv.
hunters soap3K/yr +8.5%14.1% conv.
hunting body wash5K/yr -6.4%13.1% conv.
scent killer soap3K/yr -4.6%19.2% conv.

All search terms

Top scent free soap products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hunters Specialties Scent-A-Way MAX 32oz Liquid Body Soap & Shampoo Green 32 oz

Hunters Specialties$13.854.8★3,834 rev

Hunters Specialties Scent-A-Way MAX Bar Body Soap - Hunting Odorless Green Soap Scent Eliminator for Hunters Trappers Anglers and Campers - 3.5 Oz Bar

Hunters Specialties$4.574.7★1,931 rev

Wildlife Research Scent Killer Gold 1241 Gold Body Wash and Shampoo 24 Ounce

WILDLIFE RESEARCH CENTER$14.934.8★2,799 rev

Hunters Specialties Scent-A-Way MAX 12oz Liquid Body Soap & Shampoo

Hunters Specialties$10.404.8★3,834 rev

Hunters Specialties Scent-A-Way MAX Liquid Body Soap & Shampoo - Odorless Green Soap Scent Eliminator for Hunters Trappers Anglers and Campers - 24 OZ

Hunters Specialties$8.944.8★3,834 rev

Newest

by launch date

ZAGKOO Hunting Socks for Men - Funny Socks Born To Hunt Sock

ZAGKOO$10.1449 rev

8mo ago

DEAD DOWN WIND BLACK Premium 3-in-1 Body Wash Shampoo & Conditioner Hunting Scent Eliminators (16 oz) - Scent Eliminating Liquid Soap - Durable Hunting Scent Eliminators - Advanced Hunting Gear

DEAD DOWN WIND$17.3547 rev

3y ago

DEAD DOWN WIND$17.0654 rev

6y ago

Dead Down Wind Body & Hair Soap 16 oz Bottle Unscented Soap for Odors Hunting Accessories Gentle Body Wash & Shampoo for Hunting Safe for Sensitive Skin (Packaging May Vary)

DEAD DOWN WIND$9.321,827 rev

8y ago

Wildlife Research Scent Killer Bar Soap 4.5oz

WILDLIFE RESEARCH CENTER$4.92112 rev

9y ago

What buyers say about scent free soap

What buyers praise and complain about, mined from review topics.

What buyers love

Smell25%

“Smells good”

Quality-Overall13%

“The quality is solid”

Value For Money13%

“Good price”

Efficiency12%

“works well”

Mounting8%

“Easy mounting”

Advertised Vs Actual Product6%

“Just works”

Ease Of Use6%

“Easy”

Durability3%

“Lasts quite awhile”

Ease Of Cleaning3%

“great at cleaning”

Suitability Hot Weather2%

“Great for hunting season”

What buyers complain about

Smell38%

“This bar of soap has a very weird smell”

Leak-Proof17%

“the bottle leaked”

Functionality-Overall8%

“Didnt work”

Durability6%

“Didn't last as long as we hoped”

Ease Of Cleaning6%

“had a big mess to clean up”

Instructions/User Manual/Troubleshooting3%

“Instructions are worthless from a big company”

Allergies3%

“Im allergic to everything”

Quality-Overall3%

“Not as good as the original”

Moist/Dry2%

“it caused Dry Hair”

Top return reasons

Leak-Proof41%

Size-Overall12%

Mounting12%

Value For Money7%

Smell7%

Material Quality4%

Color3%

Defective Material/Parts3%

Product Condition1%

Shrinkage Resistance1%

Common questions

Is scent free soap profitable to sell on Amazon United States?: The niche generates $107K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.0%. Flapen's verdict: Skip it (43/100).
How competitive is the scent free soap niche?: 5 brands and 68 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in scent free soap?: Top complaints mined from reviews: Smell, Leak-Proof, Functionality-Overall. The return rate is 0.3%.
When does demand for scent free soap peak?: Demand peaks in Sep–Oct–Nov; the busiest month runs 16.4× the quietest.
What does it cost to enter the scent free soap niche?: Listings span $4.57–$64.60; the average listing price is $13.83 (sweet spot $15–$100). The average incumbent carries 2,147 reviews — the moat a new listing must climb.