Is scent away profitable to sell on Amazon United States?

The niche generates $39K/yr across 18 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -13.3%. Flapen's verdict: Skip it (43/100).

How competitive is the scent away niche?

4 brands and 45 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in scent away?

Top complaints mined from reviews: Smell, Leak-Proof, Durability. The return rate is 0.4%.

When does demand for scent away peak?

Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 19.7× the quietest.

What does it cost to enter the scent away niche?

Listings span $4.57–$64.60; the average listing price is $17.15 (sweet spot $15–$100). The average incumbent carries 1,732 reviews — the moat a new listing must climb.

scent away

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Price range

Great$4.57–$64.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$17.15

avg listing price — sweet spot $15–$100

Conversion

Good6.5%

search→purchase rate — share of searches ending in a sale

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,731.61

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-13.3%

90-day search growth — must beat 0% to launch

Market size

Bad$39K

$39K/yr · 35K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, scent away is a $39K/yr Amazon United States market (35K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 43/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

scent away market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: $86K–$103K; units × avg price
Conversion rate: 6.5%
Avg BSR: #177
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 101 months
Avg seller age: 177 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

49%

Top 20: 100%

Open market

Hunters Specialties70%
AUSCAMOTEK12%
WILDLIFE RESEARCH CENTER12%
DEAD DOWN WIND6%

Demand & seasonality

Weekly Amazon search volume, last 95 weeks — -13.3% search growth over the last 90 days.

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 19.7×

Open Trend

Top scent away products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hunters Specialties Scent-A-Way MAX 32oz Liquid Body Soap & Shampoo Green 32 oz

Hunters Specialties$13.854.8★3,834 rev

Hunters Specialties Scent-A-Way MAX Fresh Earth Spray | Hunting Scent Eliminator - Cover Scent for Deer Hunting - 24 OZ

Hunters Specialties$9.044.7★715 rev

Hunters Specialties 07741 Saw Max Spray Odorless 32 oz Multi

Hunters Specialties$9.554.7★1,018 rev

Hunters Specialties Earth Scent-A-Way Max Spray 32 oz (Packaging may vary)

Hunters Specialties$9.594.7★715 rev

Auscamotek Scent Control Bags 2-Pack for Hunting Gear 33x28 Water-Resistant Camo Storage Bags for Clothing Boots & Accessories Deer Blind Woods Patterns

AUSCAMOTEK$29.984.9★11 rev

Newest

by launch date

Auscamotek Scent Control Bags 2-Pack for Hunting Gear 33x28 Water-Resistant Camo Storage Bags for Clothing Boots & Accessories Turkey Woods Patterns

AUSCAMOTEK$29.9511 rev

11mo ago

Auscamotek Scent Control Bags 2-Pack for Hunting Gear 33x28 Water-Resistant Camo Storage Bags for Clothing Boots & Accessories Deer Blind Woods Patterns

AUSCAMOTEK$29.9811 rev

11mo ago

Dead Down Wind Hunt Ready 10 Piece Kit

DEAD DOWN WIND$28.27106 rev

3y ago

Hunters Specialties Scent-A-Way MAX Fresh Earth Spray | Hunting Scent Eliminator - Cover Scent for Deer Hunting - 24 OZ

Hunters Specialties$9.04715 rev

8y ago

Hunters Specialties Scent-A-Way MAX Odorless Laundry Detergent | Scent Eliminator Unscented Formula for Hunting Gear - 32 OZ Bottle

Hunters Specialties$15.14564 rev

8y ago

What buyers say about scent away

What buyers praise and complain about, mined from review topics.

What buyers love

Smell27%

“it removes pet odors like no other”

Quality-Overall21%

“Good quality”

Efficiency13%

“Works well”

Value For Money9%

“Good value”

Advertised Vs Actual Product9%

“Just what I needed”

Durability7%

“Reliable”

Ease Of Cleaning3%

“you can also used it as a carpet cleaning solution. your welcome”

Ease Of Use2%

“Straight forward and easy to use”

Size-Overall1%

“comes in a good sized bottle”

Soft Feel1%

“Feels fresh and smooth”

What buyers complain about

Smell44%

“This bar of soap has a very weird smell”

Leak-Proof24%

“the bottle leaked”

Durability5%

“Didn't last as long as we hoped”

Functionality-Overall5%

“Doesnt work”

Ease Of Cleaning5%

“had a big mess to clean up”

Quality-Overall2%

“Not as good as the original”

Allergies2%

“I'm allergic to all fragrance”

Top return reasons

Leak-Proof65%

Size-Overall8%

Smell7%

Value For Money6%

Defective Material/Parts3%

Transparency2%

Ease Of Cleaning2%

Shrinkage Resistance2%

Advertised Vs Actual Product2%

Water Resistance1%

Common questions

Is scent away profitable to sell on Amazon United States?: The niche generates $39K/yr across 18 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -13.3%. Flapen's verdict: Skip it (43/100).
How competitive is the scent away niche?: 4 brands and 45 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in scent away?: Top complaints mined from reviews: Smell, Leak-Proof, Durability. The return rate is 0.4%.
When does demand for scent away peak?: Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 19.7× the quietest.
What does it cost to enter the scent away niche?: Listings span $4.57–$64.60; the average listing price is $17.15 (sweet spot $15–$100). The average incumbent carries 1,732 reviews — the moat a new listing must climb.