Is scar oil profitable to sell on Amazon United States?

The niche generates $93K/yr across 16 tracked products. 90-day search growth is +4.8%. Flapen's verdict: Skip it (42/100).

How competitive is the scar oil niche?

9 brands and 86 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in scar oil?

Top complaints mined from reviews: Smell, Adhesion/Stickiness, Functionality-Overall. The return rate is 0.8%.

When does demand for scar oil peak?

Demand peaks in Jul–Dec; the busiest month runs 37.4× the quietest.

What does it cost to enter the scar oil niche?

Listings span $7.49–$27.12; the average listing price is $13.72 (sweet spot $15–$100). The average incumbent carries 42,608 reviews — the moat a new listing must climb.

scar oil

Skip it

A deep review moat (42,608 avg reviews) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Conversion

Great8.3%

search→purchase rate — share of searches ending in a sale

Avg price

Good$13.72

avg listing price — sweet spot $15–$100

Price range

Good$7.49–$27.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+4.8%

90-day search growth — must beat 0% to launch

Market size

Bad$93K

$93K/yr · 82K searches

Competition

Bad75%

top-5 click share — a locked-up shelf

Brand share

Bad93%

top-5 brand share — brand-locked demand

Review moat

Bad42,608.25

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, scar oil is a $93K/yr Amazon United States market (82K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jul–Dec. Verdict: Skip it — 42/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

scar oil market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $82K–$110K; units × avg price
Conversion rate: 8.3%
Avg BSR: #62
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 4.5%
Avg brand age: 67 months
Avg seller age: 140 days

Competition & brand share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 rising

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

Bio-Oil39%
Mederma39%
Palmer's10%
Cliganic2%
Cicatricure2%
flasture2%
Open — no brand owns it (3 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +4.8% search growth over the last 90 days.

Peak months: Jul, Dec · busiest ÷ quietest = 37.4×

Open Trend

Top scar oil search terms

scar oil39K/yr +11.2%8.2% conv.
scar oil for surgical scars15K/yr +15.3%5.8% conv.
mederma quick dry oil7K/yr +14.4%13.0% conv.
mederma oil6K/yr +10.0%12.3% conv.
oil for scars6K/yr -1.8%4.7% conv.
best scar oil after surgery6K/yr -55.3%2.6% conv.
mederma scar oil3K/yr +3.6%12.6% conv.

All search terms

Top scar oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mederma Quick Dry Oil Scar and Stretch Mark Treatment Helps to Improve the Appearance with Natural Botanical Extracts Paraben Free Fast-Absorbing 3.4oz (100ml)

Mederma$12.304.5★2,838 rev

Bio-Oil Skincare Body Oil Serum Face and Body Moisturizer with Vitamin E & A for Scars Stretch Marks Sensitive Skin All Skin Types Dermatologist Recommended Non-Comedogenic 2 Oz

Bio-Oil$10.264.6★179,304 rev

Mederma Quick Dry Oil - Scar and Stretch Mark Treatment Improves Appearance with Natural Botanical Extracts Paraben-Free Fast-Absorbing Hydrates Dry Skin Reduces Uneven Skin Tone 2.02 Oz (60ml)

Mederma$7.494.5★913 rev

Bio-Oil Skincare Body Oil Serum for Scars and Stretch Marks Face and Body Moisturizer with Vitamin E & A for Sensitive Dry Skin Dermatologist Recommended Non-Comedogenic 4.2 Oz

Bio-Oil$20.064.6★179,304 rev

Palmers Cocoa Butter Formula Skin Therapy Moisturizing Body Oil with Vitamin E & Pure Argan Oil Deep Body Moisturizer for Dry Damaged Skin 5.1 Ounces

Palmer's$10.724.7★28,791 rev

Newest

by launch date

flasture Vitamin E Oil 75 000 IU 100% Pure Natural Vitamin E for Skin Face Hair Scars Deep Moisturizing Body Oil for Dry Skin Wrinkles Cold-Pressed Non-GMO Skincare 2 Fl Oz

flasture$8.97483 rev

1y ago

Silicone Scar Sheets Medical Grade Silicone Scar Tape for Surgical Hypertrophic Keloid C-Section Burn Old & New Scars Reusable Professional Scars Removal Sheets (1.6X 59 Roll-1.5M)

PSECICI$9.9510,595 rev

2y ago

Mitgary Advanced Scar Gel Silicone Scar Gel Treats Old and New Scars Reduces the Appearance of Scars from Body Face Stretch Marks Surgical Scar Keloids Acne Burns and More 50g (1.7 Oz)

Mitgary$8.813,474 rev

2y ago

Bio-Oil Natural Skincare Oil Serum for Scars and Stretch Marks Face and Body Moisturizer for Dry Skin Hair Oil For All Skin Types 4.2 Oz

Bio-Oil$20.925,141 rev

5y ago

Mederma Quick Dry Oil Scar and Stretch Mark Treatment Helps to Improve the Appearance with Natural Botanical Extracts Paraben Free Fast-Absorbing 3.4oz (100ml)

Mederma$12.302,838 rev

5y ago

What buyers say about scar oil

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Best Quality”

Efficiency8%

“seems to be effective so far”

Value For Money7%

“Good value for money”

Moist/Dry6%

“Dries quickly”

Soft Feel6%

“Goes on smooth”

Smell6%

“Its fragrance free”

Ease Of Use5%

“Goes on easy”

Symptom Reduction4%

“help ease up the redness”

Ease Of Application4%

“Application is easy”

Adhesion/Stickiness3%

“Sticks Great”

What buyers complain about

Smell16%

“Awful smell”

Adhesion/Stickiness11%

“Adhesive is HORRIBLE”

Functionality-Overall8%

“Product does not work as described”

Allergies5%

“Rash”

Thickness4%

“thick like honey”

Value For Money3%

“Not worth the price”

Symptom Reduction3%

“No noticeable improvement”

Size-Overall2%

“Small tube”

Oily/Greasy2%

“make your skin oily”

Moist/Dry2%

“Not as moistening as id hoped”

Top return reasons

Smell17%

Functionality-Overall15%

Adhesion/Stickiness13%

Advertised Vs Actual Product9%

Size-Overall7%

Leak-Proof5%

Oily/Greasy4%

Value For Money4%

Product Condition3%

Ingredients-Overall3%

Common questions

Is scar oil profitable to sell on Amazon United States?: The niche generates $93K/yr across 16 tracked products. 90-day search growth is +4.8%. Flapen's verdict: Skip it (42/100).
How competitive is the scar oil niche?: 9 brands and 86 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in scar oil?: Top complaints mined from reviews: Smell, Adhesion/Stickiness, Functionality-Overall. The return rate is 0.8%.
When does demand for scar oil peak?: Demand peaks in Jul–Dec; the busiest month runs 37.4× the quietest.
What does it cost to enter the scar oil niche?: Listings span $7.49–$27.12; the average listing price is $13.72 (sweet spot $15–$100). The average incumbent carries 42,608 reviews — the moat a new listing must climb.