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Scar Gel

Maybe

An estimated 0.6% of orders come back. But the top 5 brands take 100% of clicks, so Scar Gel is a Maybe.

Flapen Score
54
54 / 100
Top 22% of 10,978 Beauty & Personal Care niches · +6 vs the category median of 48
Market size
$3.3M/yr539K searches / yr
90-day growth
+18.4%search demand this quarter
Competition
90%top-5 click share · 4 brands · 16 sellers

Flapen Score

Scar Gel against its category

The dotted line is the Beauty & Personal Care average. Past it, Scar Gel is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scar Gel market on Amazon at a glance

Shoppers on Amazon United States searched for Scar Gel 539K times last year and spent an estimated $3.3M. All 4 brands take every click. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 8.8% of those searches ended in a purchase.

Shoppers searched for this 539K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved +18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.3M a year.

Searches, last 12 months
539K
Growth, 90 days vs prior 90
+18.4%
Conversion, latest week
8.8%
Market size, estimated
$3.3Ma year
Peak month
January1.6× the quietest month
Top search term
biocorneum advanced scar treatment126K searches a year

02 · Price

A sale here is worth $69.02.

Listings sell for $69.02 on average, from $8.81 to $127.52. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 8,000 to 10,000 of them. At $69.02 that is $552K to $690K a year per listing.

Average price
$69.02inside the $15 to $100 sweet spot
Price range
$8.81–$127.52
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
8,000–10,000
Revenue per listing a year
$552K–$690K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #344 within Sunscreens & Tanning Products. It carries 4,449 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#344in Sunscreens & Tanning Products
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
4,449per listing
Listings tracked
8

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
62 months

Products

Top Scar Gel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

Brands

4 flat

Sellers

16

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • Brand 185%
  • Brand 27%
  • Brand 35%
  • Brand 43%

Demand

Scar Gel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Scar Gel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • biocorneum advanced scar treatment126K/yr
  • silagen scar gel153K/yr
  • biocorneum70K/yr
  • silagen60K/yr
  • biocorneum scar gel39K/yr
  • silagen scar gel for surgical scars23K/yr
  • biovelvet6K/yr
  • biocorneum advanced scar treatment spf 304K/yr
  • biocorneum scar cream10K/yr
  • biovelvet scar cream3K/yr

Reviews and returns

What reviews say buyers love and hate about Scar Gel

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Value For Money”
0.6%of orders come back
“Expensive”
A buyer, on “Value For Money”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Scar Gel questions

Answered from the same tracked data.