Scalp Tonic
FailDemand is soft, at -26.0% this quarter, so Scalp Tonic is a Fail.
- Flapen Score
- 41 / 100Ranks 8,284 of 10,978 Beauty & Personal Care niches · −7 vs the category median of 4841
- Market size
- $60K/yr67K searches / yr
- 90-day growth
- -26.0%search demand this quarter
- Competition
- 77%top-5 click share · 8 brands · 553 sellers
Flapen Score
Scalp Tonic against its category
The dotted line is the Beauty & Personal Care average. Past it, Scalp Tonic is stronger. Inside it, weaker.
Market
The Scalp Tonic market on Amazon at a glance
Shoppers on Amazon United States searched for Scalp Tonic 67K times last year and spent an estimated $60K. The top 5 brands take 94% of clicks. Demand peaks in Jun–Jul–Sep. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 5.9% of those searches ended in a purchase.
Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -26.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.
- Searches, last 12 months
- 67K
- Growth, 90 days vs prior 90
- -26.0%
- Conversion, latest week
- 5.9%
- Market size, estimated
- $60Ka year
- Peak month
- June3.0× the quietest month
- Top search term
- scalp tonic21K searches a year
02 · Price
A sale here is worth $15.41.
Listings sell for $15.41 on average, from $5.98 to $40.95. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $15.41 that is $4K to $8K a year per listing.
- Average price
- $15.41inside the $15 to $100 sweet spot
- Price range
- $5.98–$40.95
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$8K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #89 within Scalp Treatments. It carries 5,885 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #89in Scalp Treatments
- Average rating
- 4.28 starsAmazon United States average 4.42 stars
- Average reviews
- 5,885per listing
- Listings tracked
- 16
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Scalp Tonic products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Pacifica Scalp Love Rosemary Mint Serum - Dry Flaky and Itchy Scalp Serum Hydrating Moisturizing and Calming Treatment Formulated with Witch Hazel Vegan and Cruelty-Free - 2 Fl Oz
- Price
- $8.48
- Rating
- 4.4/5
- Reviews
- 2,690
- Age
- 6y ago

Seapuri Scalpy Bubble Tonic for Dry & Itchy Scalp Treatment | Hair Growth & Thickening | for both Men & Women | Combats Hair Loss & Thinning | Salicylic Acid Menthol Dexpanthenol
- Price
- $24.20
- Rating
- 4.2/5
- Reviews
- 195
- Age
- 1y ago

Pacifica Scalp Detox Tonic Scalp Exfoliator with Glycolic & Salicylic Acid for Clarifying Build Up & Purifying Infused with Rosemary to Support an Itchy Dry Head Vegan & Cruelty-Free 5 oz
- Price
- $10.30
- Rating
- 4.4/5
- Reviews
- 1,495
- Age
- 4y ago

AROMATICA Root Enhancer Rosemary Water for Hair Growth spray - with Rosemary hair oil & caffeine & biotin - Korean hair care for hair thinning & hair loss - free from silicone paraben and sulfate
- Price
- $15.73
- Rating
- 4.5/5
- Reviews
- 4,532
- Age
- 9y ago

Seapuri Scalpy Hair Growth Serum for Thinning Hair | Korean Scalp Treatment with Salicylic Acid Menthol Dexpanthenol | Supports Hair Density & Thickening | Fuller Looking Hair & Scalp Health
- Price
- $22.97
- Rating
- 3.8/5
- Reviews
- 701
- Age
- 1y ago
Trending
estimated 90-day click momentum
Pacifica Scalp Detox Set Rosemary Apple Cider Vinegar Scalp Exfoliating Tonic with Scalp Massager Brush Deep Cleansing & Clarifying Treatment for Buildup Dry Flaky Scalp Vegan
- Price
- $15.49
- Rating
- 4.5/5
- Reviews
- 518
- Age
- 4y ago

AROMATICA Tea Tree Purifying Tonic Paraben Silicone Sulfate-free | Vegan | Soothing & Cooling Tonic for Your Scalp Treatment | Hair Nourishing | Natural Ingredients Only (3.38oz)
- Price
- $15.68
- Rating
- 4.4/5
- Reviews
- 252
- Age
- 9y ago

Seapuri Scalpy Hair Growth Serum for Thinning Hair | Korean Scalp Treatment with Salicylic Acid Menthol Dexpanthenol | Supports Hair Density & Thickening | Fuller Looking Hair & Scalp Health
- Price
- $22.97
- Rating
- 3.8/5
- Reviews
- 701
- Age
- 1y ago

Pacifica Scalp Detox Tonic Scalp Exfoliator with Glycolic & Salicylic Acid for Clarifying Build Up & Purifying Infused with Rosemary to Support an Itchy Dry Head Vegan & Cruelty-Free 5 oz
- Price
- $10.30
- Rating
- 4.4/5
- Reviews
- 1,495
- Age
- 4y ago

Pacifica Serum and Scalp Scrub Set Rosemary Mint Scalp Love with Witch Hazel for Detox and Dry Itchy Scalp Relief Vegan & Cruelty-Free 2 oz & 4 oz (Set of 2)
- Price
- $17.28
- Rating
- 4.2/5
- Reviews
- 336
- Age
- 4y ago
Newest
by launch date
Seapuri Scalpy Bubble Tonic for Dry & Itchy Scalp Treatment | Hair Growth & Thickening | for both Men & Women | Combats Hair Loss & Thinning | Salicylic Acid Menthol Dexpanthenol
- Price
- $24.20
- Rating
- 4.2/5
- Reviews
- 195
- Age
- 1y ago

The Ordinary Glycolic Acid 7% Exfoliating Toner Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone 3.4 Fl Oz
- Price
- $8.71
- Rating
- 4.7/5
- Reviews
- 55,523
- Age
- 1y ago

Seapuri Scalpy Hair Growth Serum for Thinning Hair | Korean Scalp Treatment with Salicylic Acid Menthol Dexpanthenol | Supports Hair Density & Thickening | Fuller Looking Hair & Scalp Health
- Price
- $22.97
- Rating
- 3.8/5
- Reviews
- 701
- Age
- 1y ago

Moroccanoil Revitalizing Scalp Tonic Treatment for Thinning Hair
- Price
- $40.95
- Rating
- 4.1/5
- Reviews
- 391
- Age
- 1y ago

OGX Extra Strength Refreshing Scalp + Rosemary Oil Mint Dry Scalp Treatment Peppermint & Witch Hazel Scalp Detox Clarifying Leave-In to Help Remove Buildup and Refresh Shiny Hair Finish 4 fl oz
- Price
- $9.25
- Rating
- 4.5/5
- Reviews
- 1,140
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.
Brands
8 rising
Sellers
553
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
77%
Top 20: 100%
Open market
3%
- Pacifica53%
- Seapuri26%
- AROMATICA10%
- OGX3%
- Thicker Fuller Hair2%
- The Ordinary2%
- Open — no brand owns it (2 brands, 3%)
Demand
Scalp Tonic search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul, Sep · busiest ÷ quietest = 3.0×
Search terms
Top Scalp Tonic search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- scalp tonic21K/yr
- scalp toner8K/yr
- pacifica scalp love rosemary mint serum7K/yr
- scalpy bubble tonic6K/yr
- pacifica scalp love5K/yr
- pacifica scalp4K/yr
- scalp essence3K/yr
- seapuri bubble tonic5K/yr
- pacifica rosemary2K/yr
- scalp bubble tonic2K/yr
Reviews and returns
What reviews say buyers love and hate about Scalp Tonic
We read the reviews and the return reasons for every product selling here.
“Irritation”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Scalp Tonic questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









