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Scalp Tonic

Fail

Demand is soft, at -26.0% this quarter, so Scalp Tonic is a Fail.

Flapen Score
41
41 / 100
Ranks 8,284 of 10,978 Beauty & Personal Care niches · −7 vs the category median of 48
Market size
$60K/yr67K searches / yr
90-day growth
-26.0%search demand this quarter
Competition
77%top-5 click share · 8 brands · 553 sellers

Flapen Score

Scalp Tonic against its category

The dotted line is the Beauty & Personal Care average. Past it, Scalp Tonic is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scalp Tonic market on Amazon at a glance

Shoppers on Amazon United States searched for Scalp Tonic 67K times last year and spent an estimated $60K. The top 5 brands take 94% of clicks. Demand peaks in Jun–Jul–Sep. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 5.9% of those searches ended in a purchase.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -26.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
-26.0%
Conversion, latest week
5.9%
Market size, estimated
$60Ka year
Peak month
June3.0× the quietest month
Top search term
scalp tonic21K searches a year

02 · Price

A sale here is worth $15.41.

Listings sell for $15.41 on average, from $5.98 to $40.95. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $15.41 that is $4K to $8K a year per listing.

Average price
$15.41inside the $15 to $100 sweet spot
Price range
$5.98–$40.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #89 within Scalp Treatments. It carries 5,885 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#89in Scalp Treatments
Average rating
4.28 starsAmazon United States average 4.42 stars
Average reviews
5,885per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Scalp Tonic products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

553

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

3%

  • Brand 153%
  • Brand 226%
  • Brand 310%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (2 brands, 3%)

Demand

Scalp Tonic search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Sep · busiest ÷ quietest = 3.0×

Search terms

Top Scalp Tonic search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • scalp tonic21K/yr
  • scalp toner8K/yr
  • pacifica scalp love rosemary mint serum7K/yr
  • scalpy bubble tonic6K/yr
  • pacifica scalp love5K/yr
  • pacifica scalp4K/yr
  • scalp essence3K/yr
  • seapuri bubble tonic5K/yr
  • pacifica rosemary2K/yr
  • scalp bubble tonic2K/yr

Reviews and returns

What reviews say buyers love and hate about Scalp Tonic

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Smell”
17%of negative reviews mention “Allergies”
0.6%of orders come back
“Irritation”
A buyer, on “Allergies”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Scalp Tonic questions

Answered from the same tracked data.