Scalp Tonic
FailDemand is soft, at -26.0% this quarter, so Scalp Tonic is a Fail.
- Flapen Score
- 41 / 100Ranks 8,284 of 10,978 Beauty & Personal Care niches · −7 vs the category median of 4841
- Market size
- $60K/yr67K searches / yr
- 90-day growth
- -26.0%search demand this quarter
- Competition
- 77%top-5 click share · 8 brands · 553 sellers
Flapen Score
Scalp Tonic against its category
The dotted line is the Beauty & Personal Care average. Past it, Scalp Tonic is stronger. Inside it, weaker.
Market
The Scalp Tonic market on Amazon at a glance
Shoppers on Amazon United States searched for Scalp Tonic 67K times last year and spent an estimated $60K. The top 5 brands take 94% of clicks. Demand peaks in Jun–Jul–Sep. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 5.9% of those searches ended in a purchase.
Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -26.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.
- Searches, last 12 months
- 67K
- Growth, 90 days vs prior 90
- -26.0%
- Conversion, latest week
- 5.9%
- Market size, estimated
- $60Ka year
- Peak month
- June3.0× the quietest month
- Top search term
- scalp tonic21K searches a year
02 · Price
A sale here is worth $15.41.
Listings sell for $15.41 on average, from $5.98 to $40.95. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $15.41 that is $4K to $8K a year per listing.
- Average price
- $15.41inside the $15 to $100 sweet spot
- Price range
- $5.98–$40.95
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$8K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #89 within Scalp Treatments. It carries 5,885 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #89in Scalp Treatments
- Average rating
- 4.28 starsAmazon United States average 4.42 stars
- Average reviews
- 5,885per listing
- Listings tracked
- 16
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Scalp Tonic products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.
Brands
8 rising
Sellers
553
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
3%
- Brand 153%
- Brand 226%
- Brand 310%
- Brand 43%
- Brand 52%
- Brand 62%
- Open — no brand owns it (2 brands, 3%)
Demand
Scalp Tonic search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul, Sep · busiest ÷ quietest = 3.0×
Search terms
Top Scalp Tonic search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- scalp tonic21K/yr
- scalp toner8K/yr
- pacifica scalp love rosemary mint serum7K/yr
- scalpy bubble tonic6K/yr
- pacifica scalp love5K/yr
- pacifica scalp4K/yr
- scalp essence3K/yr
- seapuri bubble tonic5K/yr
- pacifica rosemary2K/yr
- scalp bubble tonic2K/yr
Reviews and returns
What reviews say buyers love and hate about Scalp Tonic
We read the reviews and the return reasons for every product selling here.
“Irritation”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Scalp Tonic questions
Answered from the same tracked data.









