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Scalp Sunscreen

Pass

Scalp Sunscreen scores 68 out of 100, a Pass. Shoppers spend $860K a year here, search demand grew +250.0% this quarter, and returns run at 0.6% of orders.

Filters Trending
Flapen Score
68
68 / 100
Top 2% of 10,978 Beauty & Personal Care niches · +20 vs the category median of 48
Market size
$860K/yr687K searches / yr
90-day growth
+250.0%search demand this quarter
Competition
77%top-5 click share · 14 brands · 45 sellers

Flapen Score

Scalp Sunscreen against its category

The dotted line is the Beauty & Personal Care average. Past it, Scalp Sunscreen is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scalp Sunscreen market on Amazon at a glance

Shoppers on Amazon United States searched for Scalp Sunscreen 687K times last year and spent an estimated $860K. The top 5 brands take 77% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 68 out of 100, a Pass.

01 · Demand

8.8% of searches ended in a purchase last week.

Shoppers searched for this 687K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 8.8% of those searches ended in a purchase. Searches in the last 90 days moved +250.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $860K a year.

Searches, last 12 months
687K
Growth, 90 days vs prior 90
+250.0%
Conversion, latest week
8.8%
Market size, estimated
$860Ka year
Peak month
June19.7× the quietest month
Top search term
scalp sunscreen309K searches a year

02 · Price

A sale here is worth $14.16.

Listings sell for $14.16 on average, from $7.43 to $25.85. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 4,000 to 5,000 of them. At $14.16 that is $57K to $71K a year per listing.

Average price
$14.16under the $15 to $100 sweet spot
Price range
$7.43–$25.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
4,000–5,000
Revenue per listing a year
$57K–$71K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #246 within Sunscreens & Tanning Products. It carries 1,323 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#246in Sunscreens & Tanning Products
Average rating
4.29 starsAmazon United States average 4.42 stars
Average reviews
1,323per listing
Listings tracked
14

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
55 months

Products

Top Scalp Sunscreen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

$0$86K$172K$258K$344K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

45

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

17%

  • Sun Bum33%
  • Hawaiian Tropic16%
  • COOLA13%
  • RnemiTe-amo9%
  • Roe Wellness6%
  • Rida Hair Research Institute6%
  • Open — no brand owns it (8 brands, 17%)

Demand

Scalp Sunscreen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 19.7×

Search terms

Top Scalp Sunscreen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • scalp sunscreen309K/yr
  • hair sunscreen102K/yr
  • sunscreen for scalp48K/yr
  • hair sunscreen spray31K/yr
  • sunscreen for hair21K/yr
  • sunscreen for hair and scalp20K/yr
  • scalp sunscreen spray22K/yr
  • scalp spf16K/yr
  • hair spf16K/yr
  • hair and scalp sunscreen spray11K/yr

Reviews and returns

What reviews say buyers love and hate about Scalp Sunscreen

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall7%−0.06

It's a very small tube

This is an unexpectedly tiny container

Incredibly small

Leak-Proof7%

Product leak

Leaks all over

spilled all over

Functionality-Overall7%−0.11

Doesnt work properly

Did not work

doesnt work great

Value For Money6%−0.05

Too expensive

Overpriced

Not worth the price

Ease Of Use6%+0.60

Hard to use

Not user friendly

hard to get out

Love

Ease Of Use13%+0.60

Ease of use

Easy on easy off

-easy to put on

Smell12%+0.43

Smells good

is fragrance free

Powerful smell

Ease Of Application10%+0.53

I am very happy with the ease of application

Easy application

Easy to apply

Quality-Overall8%+0.50

Excellent Product

This product had good reviews

Good product - it worked for me

Protection6%+0.36

Protects my skin

Good protection

Its nice to have us protection for hair

Return

0.6% Return rate 30% Fixable by listing

Size-Overall19%▇▅▇▇█▇

It's a very small tube

This is an unexpectedly tiny container

Incredibly small

Functionality-Overall13%▇▅█▇▇█

Doesnt work properly

Did not work

doesnt work great

Dispensing Mechanism12%▅▅█▆▆▆
Leak-Proof11%▅▇▅▇██

Product leak

Leaks all over

spilled all over

Value For Money5%▃▄▄▆▆█

Too expensive

Overpriced

Not worth the price

FAQ

Common Scalp Sunscreen questions

Answered from the same tracked data.