scalp sunscreen
Launch itA $860K/yr market growing +250.0% this quarter with returns at 0.6% — clears our launch bar.
Growth
Incredible+250.0%90-day search growth — must beat 0% to launch
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Great$860K$860K/yr · 687K searches
Avg price
Good$14.16avg listing price — sweet spot $15–$100
Price range
Good$7.43–$25.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,322.71avg incumbent reviews — the moat a new listing must climb
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Bad77%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, scalp sunscreen is a $860K/yr Amazon United States market (687K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Launch it — 68/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
scalp sunscreen market data
- Units sold / yr
- 50K–60K
- avg 4,000–5,000/product
- Revenue / yr
- $708K–$850K
- units × avg price
- Conversion rate
- 8.8%
- Avg BSR
- #246
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 55 months
- Avg seller age
- 129 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
14 rising
Sellers
45
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
17%
- Sun Bum33%
- Hawaiian Tropic16%
- COOLA13%
- RnemiTe-amo9%
- Roe Wellness6%
- Rida Hair Research Institute6%
- Open — no brand owns it (8 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +250.0% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 19.7×
Top scalp sunscreen search terms
- scalp sunscreen309K/yr
- hair sunscreen102K/yr
- sunscreen for scalp48K/yr
- hair sunscreen spray31K/yr
- sunscreen for hair21K/yr
- sunscreen for hair and scalp20K/yr
- scalp sunscreen spray22K/yr
- scalp spf16K/yr
- hair spf16K/yr
- hair and scalp sunscreen spray11K/yr
Top scalp sunscreen products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sun Bum Original SPF 30 Sunscreen Scalp and Hair Mist - Hawaii Act 104 Compliant (Octinoxate & Oxybenzone) - Vegan - Broad Spectrum UVA/UVB Sunscreen Spray with Vitamin E - 2 oz
Sun Bum$15.284.6★3,111 rev
Hawaiian Tropic Mineral Powder Sunscreen Brush SPF 30 SPF Powder Sunscreen for Face Brush On Sunscreen Powder for Face Translucent Powder SPF 30 Hawaiian Tropic Sunscreen Powder 0.15 oz
Hawaiian Tropic$14.004.2★6,729 rev
COOLA Organic Scalp Spray & Hair Sunscreen Mist with SPF 30 Dermatologist Tested Hair Care for Daily Protection Vegan and Gluten Free Ocean Salted Sage 2 Fl Oz
COOLA$25.854.4★4,149 rev
Hair & Scalp Sunscreen Spray SPF 30 | Color-Safe UV Blocker for Dyed/Highlighted Hair | Weightless Non-Greasy Protection | Beach & Pool Essentials | Coconut Enriched Scalp Shield (1)
RnemiTe-amo$10.374.2★213 rev
Roe Wellness- SPF 50 Powder Sunscreen Mineral-Based Non-Toxic Brush-on For Kids Adults & Babies | For Scalp Face & Body (Reef Safe)
Roe Wellness$24.464.1★1,457 rev
Newest
by launch date
Dove Damage Therapy Defense Bi-Phase Serum + Oil 1 ct UV Repair & Glow for 70 Hour Hair Protection with Ferulic Serum 3.9 fl oz
Dove$9.19288 rev
100 ML Hair and Scalp Sunscreen Spray SPF 30 Weightless Invisible Mist UV Protection Hair and Scalp Sunscreen Spray Non Greasy.
HuaQing$10.0027 rev
Sun Buff Powder Sunscreen Brush SPF 30 - Mineral Sunscreen for Scalp Face & Body - Water Resistant 80 Min | Brush On Powder Zinc Oxide UVA UVB Protection Travel Size 0.14oz Made in USA
sun buff$16.5993 rev
Hair & Scalp Sunscreen Spray SPF 30 | Broad Spectrum UV Blocker for Color-Treated Hair Weightless Non-Greasy Formula with Coconut Oil Prevents Color Fade & Dryness Beach & Pool Essential
Emgmcp$9.3930 rev
Hair & Scalp Sunscreen Spray SPF 30 Non-Greasy - UV Protection for Color-Treated Hair Travel-Size Scalp Sunblock Prevents Fading & Dryness Beach Pool Essential for All Hair Types 3.38oz (1)
Sheghy$9.7927 rev
Trending
90-day click momentumHair & Scalp Sunscreen Spray SPF 30 Non-Greasy - UV Protection for Color-Treated Hair Travel-Size Scalp Sunblock Prevents Fading & Dryness Beach Pool Essential for All Hair Types 3.38oz (1)
Sheghy$9.794.6★
Dove Damage Therapy Defense Bi-Phase Serum + Oil 1 ct UV Repair & Glow for 70 Hour Hair Protection with Ferulic Serum 3.9 fl oz
Dove$9.194.4★
Roe Wellness- SPF 50 Powder Sunscreen Mineral-Based Non-Toxic Brush-on For Kids Adults & Babies | For Scalp Face & Body (Reef Safe)
Roe Wellness$24.464.1★
Hair & Scalp Sunscreen Spray SPF 30 | Broad Spectrum UV Blocker for Color-Treated Hair Weightless Non-Greasy Formula with Coconut Oil Prevents Color Fade & Dryness Beach & Pool Essential
Emgmcp$9.394.3★
KYDA Mineral Sunscreen Powder for Face & Scalp Hair SPF 35 Scalp Sunscreen Hair Sunscreen Spf Powder Lasting Oil Control Matte Loose Powder Lightweight Breathable for All Skin Type Translucent
KYDA$8.374.0★
What buyers say about scalp sunscreen
What buyers praise and complain about, mined from review topics.What buyers love
“Ease of use”
“Smells good”
“I am very happy with the ease of application”
“Excellent Product”
“Protects my skin”
“PERFECT for summer babies”
“Saved my skin--best bang for the buck 2”
“Love the lightweight feel”
“Id say its a great value because it does last a while”
“Seems to work well”
What buyers complain about
“It's a very small tube”
“Product leak”
“Doesnt work properly”
“Too expensive”
“Hard to use”
“Bad smell”
“Does not apply very well”
“Seems a little oily”
“Broke”
“It gave me an allergic reaction on my neck”
Top return reasons
Common questions
- Is scalp sunscreen profitable to sell on Amazon United States?
- The niche generates $860K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +250.0%. Flapen's verdict: Launch it (68/100).
- How competitive is the scalp sunscreen niche?
- 14 brands and 45 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in scalp sunscreen?
- Top complaints mined from reviews: Size-Overall, Leak-Proof, Functionality-Overall. The return rate is 0.6%.
- When does demand for scalp sunscreen peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 19.7× the quietest.
- What does it cost to enter the scalp sunscreen niche?
- Listings span $7.43–$25.85; the average listing price is $14.16 (sweet spot $15–$100). The average incumbent carries 1,323 reviews — the moat a new listing must climb.