Skip to content

Scalp Spray

Fail

The average product has 4,616 reviews to catch up to, so Scalp Spray is a Fail.

Flapen Score
45
45 / 100
Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 48
Market size
$162K/yr151K searches / yr
90-day growth
+1.3%search demand this quarter
Competition
67%top-5 click share · 11 brands · 537 sellers

Flapen Score

Scalp Spray against its category

The dotted line is the Beauty & Personal Care average. Past it, Scalp Spray is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scalp Spray market on Amazon at a glance

Shoppers on Amazon United States searched for Scalp Spray 151K times last year and spent an estimated $162K. The top 5 brands take 89% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 8.6% of those searches ended in a purchase.

Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved +1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $162K a year.

Searches, last 12 months
151K
Growth, 90 days vs prior 90
+1.3%
Conversion, latest week
8.6%
Market size, estimated
$162Ka year
Peak month
June2.8× the quietest month
Top search term
scalp spray28K searches a year

02 · Price

A sale here is worth $12.43.

Listings sell for $12.43 on average, from $6.08 to $25.71. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At $12.43 that is $9K to $12K a year per listing.

Average price
$12.43under the $15 to $100 sweet spot
Price range
$6.08–$25.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
$9K–$12K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #176 within Scalp Treatments. It carries 4,616 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
100%
Out of stock, average day
10.4%
Average rank
#176in Scalp Treatments
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
4,616per listing
Listings tracked
19

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
63 months

Products

Top Scalp Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

537

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

9%

  • Brand 136%
  • Brand 227%
  • Brand 317%
  • Brand 46%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (5 brands, 9%)

Demand

Scalp Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.8×

Search terms

Top Scalp Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • scalp spray28K/yr
  • royal oils scalp elixir13K/yr
  • royal oils scalp cream18K/yr
  • scalp refresher spray10K/yr
  • shea moisture scalp care10K/yr
  • dandruff spray8K/yr
  • itchy scalp spray9K/yr
  • cecred scalp refreshing spray5K/yr
  • anti itch scalp spray6K/yr
  • anti itch hair spray4K/yr

Reviews and returns

What reviews say buyers love and hate about Scalp Spray

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Smell”
21%of negative reviews mention “Allergies”
0.7%of orders come back
“The itch”
A buyer, on “Allergies”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Scalp Spray questions

Answered from the same tracked data.