Scalp Serum

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.2M a year.

Searches, last 12 months

1.5M

Growth, 90 days vs prior 90

-8.8%

Conversion, latest week

5.1%

Market size, estimated

$2.2Ma year

Peak month

January2.3× the quietest month

Top search term

scalp serum451K searches a year

Listings sell for $27.85 on average, from $8.48 to $112.22. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 3,000 to 4,000 of them. At $27.85 that is $84K to $111K a year per listing.

Average price

$27.85inside the $15 to $100 sweet spot

Price range

$8.48–$112.22

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

3,000–4,000

Revenue per listing a year

$84K–$111K

Returns

1.0%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #91 within Scalp Treatments. It carries 7,761 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

0.3%

Average rank

#91in Scalp Treatments

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

7,761per listing

Listings tracked

21

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

7Amazon's first-year sales bar

Average brand age

48 months