Scalp Scrub
MaybeReturns run at only 0.8% of orders. But demand is soft, at -13.6% this quarter, so Scalp Scrub is a Maybe.
- Flapen Score
- 64 / 100Top 3% of 10,978 Beauty & Personal Care niches · +16 vs the category median of 4864
- Market size
- $1.2M/yr1.3M searches / yr
- 90-day growth
- -13.6%search demand this quarter
- Competition
- 45%top-5 click share · 31 brands · 587 sellers
Flapen Score
Scalp Scrub against its category
The dotted line is the Beauty & Personal Care average. Past it, Scalp Scrub is stronger. Inside it, weaker.
Market
The Scalp Scrub market on Amazon at a glance
Scalp Scrub is a $1.2M a year market on Amazon United States, with 1.3M searches a year. The top 5 brands take 48% of clicks. Flapen scores it 64 out of 100, a Maybe.
01 · Demand
Demand comes close.
Shoppers search 1.3M times a year and 5.2% buy. Search demand moved -13.6% in 90 days, so the $1.2M a year market is softening.
- Search volume
- 1.3M
- Search growth, 90 days
- -13.6%
- Conversion
- 5.2%
- Market size
- $1.2M
02 · Money
The money is there.
Shoppers bought 60K to 80K units at $17.49 on average, 1,500 to 2,000 per product. Units times price is $1.0M to $1.4M a year.
- Units sold
- 60K–80K
- Units per product
- 1,500–2,000
- Average price
- $17.49
- Units × price
- $1.0M–$1.4M
03 · Shelf
Brands here are settling in.
The average listing ranks #88. 100% of listings ship Prime. 95% of the shelf is sponsored, so budget for ads. The average listing is out of stock 1.9% of the time. The average brand has sold here for 55 months.
- Average BSR
- #88
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 1.9%
- Average brand age
- 55 months
Products
Top Scalp Scrub products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
VOERUY Scalp Scrub Rosemary Scalp Exfoliator Scrub Shampoo 2-in-1 Scalp Treatment with Mint Oil Hair Treatment to Clarify and Remove Build Up with Silicone Scalp Massager 10.6oz/300g
- Price
- $12.39
- Rating
- 4.4/5
- Reviews
- 1,200
- Age
- 1y ago
NatureLab.TOKYO Perfect Clean Scalp Scrub & Clarifying Shampoo - Exfoliating Sugar Crystals Probiotic Sake Water Hyaluronic Acid - 2-in-1 Deep Scalp Cleanser for Shine & Hydration 8.1 oz Original
- Price
- $18.47
- Rating
- 4.6/5
- Reviews
- 4,046
- Age
- 7y ago
Pacifica Scalp Detox Tonic Scalp Exfoliator with Glycolic & Salicylic Acid for Clarifying Build Up & Purifying Infused with Rosemary to Support an Itchy Dry Head Vegan & Cruelty-Free 5 oz
- Price
- $10.30
- Rating
- 4.4/5
- Reviews
- 1,495
- Age
- 4y ago
Mielle Organics Rosemary & Mint Sugar Exfoliating Scalp Scrub - Gentle Pre-Shampoo Dry Scalp Treatment for Oil & Product Buildup - Biotin Infused Non-Drying Moisturizing Formula (6 Fl Oz)
- Price
- $9.05
- Rating
- 4.4/5
- Reviews
- 742
- Age
- 2y ago
Nizoral Pre-Shampoo Scalp Build-Up Remover 5 Oz Bottle Exfoliates and Renews Helps Prepare for Anti-Dandruff Shampoo Treatment Dandruff Shampoo
- Price
- $11.66
- Rating
- 4.2/5
- Reviews
- 2,725
- Age
- 3y ago
Trending
90-day click momentum
Scalp Scrub Comfort Balm Itchy Scalp & Skin Revive and Restore Scalp Care Treatment in Red Jar Gentle Exfoliating Hair Treatment for Dry Flaky-Looking Scalp 3.4 Fl Oz
- Price
- $19.53
- Rating
- 3.5/5
- Reviews
- 27
- Age
- 5mo ago
Ropink Mugwort Scalp Detox Pre Shampoo for Dandruff and Itchy Scalp Deep Cleansing Treatment Removes Build-Up and Flakes While Soothing with Mugwort Extract and Salicylic Acid Sulfate Free
- Price
- $15.77
- Rating
- 4.4/5
- Reviews
- 26
- Age
- 7mo ago
Neutrogena Hair Restore Triple Action Scalp Detox Cleanser 8 fl oz
- Price
- $8.98
- Rating
- 4.4/5
- Reviews
- 162
- Age
- 9mo ago
The INKEY List Salicylic Acid Exfoliating Scalp Treatment 5 Fl Oz Hydrating Scalp Oil Moisturizing Scalp Scrub Suitable For All Hair Types
- Price
- $16.19
- Rating
- 4.4/5
- Reviews
- 1,684
- Age
- 3y ago
AMOADO Rice Water Scalp Scrub with Salicylic Acid(BHA) Tea Tree & Rosemary Gentle Exfoliating Scalp Scrub Shampoo for Dandruff Removes Buildup Controls Oil & Refreshes the Scalp 8.8 oz
- Price
- $10.01
- Rating
- 4.4/5
- Reviews
- 402
- Age
- 5mo ago
Newest
by launch dateScalp Scrub Comfort Balm Itchy Scalp & Skin Revive and Restore Scalp Care Treatment in Red Jar Gentle Exfoliating Hair Treatment for Dry Flaky-Looking Scalp 3.4 Fl Oz
- Price
- $19.53
- Rating
- 3.5/5
- Reviews
- 27
- Age
- 5mo ago
AMOADO Rice Water Scalp Scrub with Salicylic Acid(BHA) Tea Tree & Rosemary Gentle Exfoliating Scalp Scrub Shampoo for Dandruff Removes Buildup Controls Oil & Refreshes the Scalp 8.8 oz
- Price
- $10.01
- Rating
- 4.4/5
- Reviews
- 402
- Age
- 5mo ago
Ropink Mugwort Scalp Detox Pre Shampoo for Dandruff and Itchy Scalp Deep Cleansing Treatment Removes Build-Up and Flakes While Soothing with Mugwort Extract and Salicylic Acid Sulfate Free
- Price
- $15.77
- Rating
- 4.4/5
- Reviews
- 26
- Age
- 7mo ago
Neutrogena Hair Restore Triple Action Scalp Detox Cleanser 8 fl oz
- Price
- $8.98
- Rating
- 4.4/5
- Reviews
- 162
- Age
- 9mo ago
Scalp Scrub Biotin 2-in-1 Scalp Exfoliator Scrub Clarifying Detox Shampoo with 3% Salicylic Acid & Tea Tree for Dandruff Build Up Itchy Scalp Oily Hair & Dry Scalp Treatment with Scalp Massager
- Price
- $11.95
- Rating
- 4.4/5
- Reviews
- 364
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
31 falling
Sellers
587
Top-5 brand share
48%
Top 20: 88%
Top-5 click share
45%
Top 20: 80%
Open market
48%
- VOERUY17%
- NATURELAB. TOKYO13%
- Pacifica9%
- Mielle Organics5%
- Briogeo5%
- SHVYOG4%
Demand
Scalp Scrub search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Scalp Scrub search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- scalp scrub492K/yr
- scalp exfoliator294K/yr
- scalp detox110K/yr
- scalp cleanser66K/yr
- hair scrub52K/yr
- exfoliante capilar22K/yr
- scalp cleaner22K/yr
- exfoliating shampoo23K/yr
- scalp exfoliant21K/yr
- nature lab tokyo16K/yr
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Scalp Scrub questions
Answered from the same tracked data.