Scalp Scrub

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months

1.3M

Growth, 90 days vs prior 90

-13.6%

Conversion, latest week

5.2%

Market size, estimated

$1.2Ma year

Peak month

January1.3× the quietest month

Top search term

scalp scrub492K searches a year

Listings sell for $17.49 on average, from $5.30 to $46.95. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At $17.49 that is $26K to $35K a year per listing.

Average price

$17.49inside the $15 to $100 sweet spot

Price range

$5.30–$46.95

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

1,500–2,000

Revenue per listing a year

$26K–$35K

Returns

0.8%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #88 within Scalp Treatments. It carries 5,505 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

1.9%

Average rank

#88in Scalp Treatments

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

5,505per listing

Listings tracked

38

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

55 months