Is scalp oil profitable to sell on Amazon United States?

The niche generates $584K/yr across 37 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -19.9%. Flapen's verdict: Worth a look (58/100).

How competitive is the scalp oil niche?

24 brands and 644 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 55% of demand.

What do buyers complain about in scalp oil?

Top complaints mined from reviews: Oily/Greasy, Smell, Allergies. The return rate is 0.8%.

When does demand for scalp oil peak?

Demand peaks in Jan–Feb–Mar; the busiest month runs 2.7× the quietest.

What does it cost to enter the scalp oil niche?

Listings span $5.48–$41.07; the average listing price is $14.57 (sweet spot $15–$100). The average incumbent carries 14,907 reviews — the moat a new listing must climb.

scalp oil

Worth a look

Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Brand share

Great55%

top-5 brand share — no brand owns this niche

Price range

Good$5.48–$41.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$14.57

avg listing price — sweet spot $15–$100

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Market size

Good$584K

$584K/yr · 891K searches

Conversion

Good4.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Bad14,906.73

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-19.9%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, scalp oil is a $584K/yr Amazon United States market (891K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Worth a look — 58/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

scalp oil market data

Units sold / yr: 40K–50K; avg 1,000–1,250/product
Revenue / yr: $583K–$729K; units × avg price
Conversion rate: 4.5%
Avg BSR: #110
Page quality: 0%
Prime: 100%
Sponsored: 97%
Out of stock: 0.2%
Avg brand age: 53 months
Avg seller age: 127 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 falling

Sellers

644

Top-5 brand share

55%

Top 20: 97%

Top-5 click share

45%

Top 20: 81%

Open market

39%

Mielle Organics17%
Kitsch13%
Botanic Hearth10%
Carol's Daughter8%
Cliganic7%
VITAL AFFAIR5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -19.9% search growth over the last 90 days.

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.7×

Open Trend

Top scalp oil search terms

scalp oil446K/yr -24.0%4.8% conv.
hair growth oil for black women66K/yr -17.5%1.8% conv.
growth oil39K/yr -21.1%2.7% conv.
hair oil for dry scalp34K/yr -17.0%6.1% conv.
hair oil for black women34K/yr -4.7%3.6% conv.
kitsch hair oil23K/yr +4.3%6.5% conv.
pre wash hair oil28K/yr -30.9%2.8% conv.
hair oiling38K/yr -35.8%2.3% conv.
rbh hair food growth oil19K/yr +5.3%0.0% conv.
hair scalp oil26K/yr -25.2%4.5% conv.

All search terms

Top scalp oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mielle Organics Rosemary & Mint Hair Oil - Strengthening Biotin Oil Infused Frizzy & Damaged Hair Care - Split Ends & Dry Scalp Treatment to Support Longer Healthier Strands 2 Ounce

Mielle Organics$8.784.5★122,422 rev

Kitsch Rosemary Oil for Hair Growth Pre-Wash Hair Oil with Castor Biotin Jojoba Hair Care Adds Shine Strengthens Roots Scalp Treatment | Ideal Gifts for Women Lavender Scent 60mL

Kitsch$16.694.2★1,218 rev

Carols Daughter Goddess Strength 7 Oil Blend Scalp and Hair Oil for Waves Coils and Curls Hair Treatment with Castor Oil 4.2 Fl Oz

Carol's Daughter$11.544.6★16,440 rev

Botanic Hearth$16.824.4★19,924 rev

Blend Of Pure Rosemary Oil For Hair Growth With Castor Batana Jojoba Oil-Infused With Biotin & Vitamin E-Blend of Effective Hair Oils for Hair Growth-Strengthening Treatment-By Vital Affair-6 Fl Oz

VITAL AFFAIR$18.334.5★3,000 rev

Newest

by launch date

Cliganic Hair & Scalp Rosemary Oil with Biotin & Jojoba With Herbal Organic Ingredients - Serum To Smooth & Soften Frizzy Damaged Hair Split Ends & Dry Scalp Promote Fuller-Looking Hair 2 Fl Oz

Cliganic$9.6366 rev

4mo ago

SheaMoisture Dandruff Treatment Scalp Repair Technology & Hydrate Serum with Salicylic Acid Deeply Hydrates to Reduce Flakes & Itch 2 fl oz

Shea Moisture$12.68123 rev

7mo ago

Kitsch Scalp & Hair Oil Applicator Stainless Steel Bristles Scalp Oil Applicator for Even Distribution Mess-Free Oiling & Head Massager Scalp Precision Hair Care Tool for Roots & All Hair Types

Kitsch$9.97148 rev

11mo ago

Briogeo Scalp Revival Rosemary Pre-Wash Oil | Moisturizing Scalp Treatment for Dry Flaky or Itchy Scalp | Strengthens Hair & Soothes Scalp | Vegan & Cruelty-Free | 1 oz

Briogeo$14.80698 rev

1y ago

Botanic Hearth$12.4819,924 rev

1y ago

What buyers say about scalp oil

What buyers praise and complain about, mined from review topics.

What buyers love

Smell17%

“Amazing scent”

Quality-Overall14%

“Amazing quality”

Hair Growth11%

“It helps hair growth”

Moist/Dry8%

“Good moisturizer”

Soft Feel6%

“SOFT AND GOOD VALUE”

Oily/Greasy4%

“It works and not too oily”

Value For Money4%

“Good Value for Money”

Suitability Oily Skin2%

“No oily feel on my skin, my hair looks luxurious, healthy & shiny”

Advertised Vs Actual Product2%

“As described”

Suitability Dry Skin2%

“Great for dry skin”

What buyers complain about

Oily/Greasy12%

“Very greasy”

Smell11%

“Strong smell”

Allergies8%

“Rash”

Functionality-Overall6%

“Not greatly effective”

Hair Related6%

“Makes my hair so hard”

Leak-Proof4%

“Leaking”

Moist/Dry4%

“Terrible moisturizer”

Damage/Burn Hair3%

“ruined my hair”

Size-Overall3%

“I found that it simply does not fit”

Value For Money3%

“Too Expensive”

Top return reasons

Oily/Greasy16%

Smell15%

Leak-Proof13%

Functionality-Overall8%

Advertised Vs Actual Product8%

Size-Overall6%

Damage/Burn Hair5%