Scalp Oil

Shoppers searched for this 891K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $584K a year.

Searches, last 12 months

891K

Growth, 90 days vs prior 90

-19.9%

Conversion, latest week

4.5%

Market size, estimated

$584Ka year

Peak month

January2.7× the quietest month

Top search term

scalp oil446K searches a year

Listings sell for $14.57 on average, from $5.48 to $41.07. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At $14.57 that is $15K to $18K a year per listing.

Average price

$14.57under the $15 to $100 sweet spot

Price range

$5.48–$41.07

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

1,000–1,250

Revenue per listing a year

$15K–$18K

Returns

0.8%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #110 within Hair Treatment Oils. It carries 14,907 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

0.2%

Average rank

#110in Hair Treatment Oils

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

14,907per listing

Listings tracked

37

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

53 months