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Scalp Massager Hair Growth Red Light

Fail

Demand is soft, at -21.3% this quarter, so Scalp Massager Hair Growth Red Light is a Fail.

Flapen Score
42
42 / 100
Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 48
Market size
$73K/yr139K searches / yr
90-day growth
-21.3%search demand this quarter
Competition
56%top-5 click share · 18 brands · 28 sellers

Flapen Score

Scalp Massager Hair Growth Red Light against its category

The dotted line is the Beauty & Personal Care average. Past it, Scalp Massager Hair Growth Red Light is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scalp Massager Hair Growth Red Light market on Amazon at a glance

Shoppers on Amazon United States searched for Scalp Massager Hair Growth Red Light 139K times last year and spent an estimated $73K. The top 5 brands take 68% of clicks. Demand peaks in Jan–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 139K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $73K a year.

Searches, last 12 months
139K
Growth, 90 days vs prior 90
-21.3%
Conversion, latest week
1.3%
Market size, estimated
$73Ka year
Peak month
December3.1× the quietest month
Top search term
red light scalp massager35K searches a year

02 · Price

A sale here is worth $40.86.

Listings sell for $40.86 on average, from $19.12 to $87.10. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $40.86 that is $4K to $10K a year per listing.

Average price
$40.86inside the $15 to $100 sweet spot
Price range
$19.12–$87.10
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$4K–$10K
Returns
4.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #5,455 within Hair Brushes. It carries 749 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
8.1%
Average rank
#5,455in Hair Brushes
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
749per listing
Listings tracked
22

04 · Newcomers

5 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
5Amazon's first-year sales bar
Average brand age
24 months

Products

Top Scalp Massager Hair Growth Red Light products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 flat

Sellers

28

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

56%

Top 20: 98%

Open market

27%

  • Brand 130%
  • Brand 215%
  • Brand 312%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Scalp Massager Hair Growth Red Light search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Scalp Massager Hair Growth Red Light search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red light scalp massager35K/yr
  • red light therapy scalp massager13K/yr
  • scalp massager with red light therapy15K/yr
  • scalp massager red light10K/yr
  • electric scalp massager with red light6K/yr
  • red light hair massager10K/yr
  • hair rave scalp massager red light5K/yr
  • red light scalp massager hair growth11K/yr
  • red light head massager4K/yr
  • scalp massager hair growth red light8K/yr

Reviews and returns

What reviews say buyers love and hate about Scalp Massager Hair Growth Red Light

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Massage Quality”
11%of negative reviews mention “Functionality-Overall”
4.8%of orders come back
“Didn't do the job”
A buyer, on “Functionality-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Scalp Massager Hair Growth Red Light questions

Answered from the same tracked data.