Scalp Massager

Shoppers searched for this 6.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -17.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.2M a year.

Searches, last 12 months

6.4M

Growth, 90 days vs prior 90

-17.7%

Conversion, latest week

6.5%

Market size, estimated

$6.2Ma year

Peak month

December1.8× the quietest month

Top search term

scalp massager1.3M searches a year

Listings sell for $14.86 on average, from $5.29 to $66.79. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 10,000 to 12,500 of them. At $14.86 that is $149K to $186K a year per listing.

Average price

$14.86under the $15 to $100 sweet spot

Price range

$5.29–$66.79

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

400K–500K

Units per listing a year

10,000–12,500

Revenue per listing a year

$149K–$186K

Returns

1.0%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #205 within Hair Brushes. It carries 28,162 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

2.4%

Average rank

#205in Hair Brushes

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

28,162per listing

Listings tracked

34

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

4Amazon's first-year sales bar

Average brand age

32 months