Scalp Mask

Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -30.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $87K a year.

Searches, last 12 months

99K

Growth, 90 days vs prior 90

-30.0%

Conversion, latest week

4.9%

Market size, estimated

$87Ka year

Peak month

February2.4× the quietest month

Top search term

scalp mask55K searches a year

Listings sell for $17.90 on average, from $3.91 to $46.95. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $17.90 that is $2K to $4K a year per listing.

Average price

$17.90inside the $15 to $100 sweet spot

Price range

$3.91–$46.95

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

0.7%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #139 within Hair Masks. It carries 5,330 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

1.5%

Average rank

#139in Hair Masks

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

5,330per listing

Listings tracked

36

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

59 months