scalp mask
Worth a lookShows low returns (0.7%), but soft demand (-30.0% this quarter) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Brand share
Great48%top-5 brand share — no brand owns this niche
Avg price
Great$17.90avg listing price — sweet spot $15–$100
Competition
Great40%top-5 click share — an open shelf
Price range
Good$3.91–$46.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad5,329.81avg incumbent reviews — the moat a new listing must climb
Market size
Bad$87K$87K/yr · 99K searches
Growth
Bad-30.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, scalp mask is a $87K/yr Amazon United States market (99K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Feb. Verdict: Worth a look — 54/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
scalp mask market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $90K–$107K
- units × avg price
- Conversion rate
- 4.9%
- Avg BSR
- #139
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 1.5%
- Avg brand age
- 59 months
- Avg seller age
- 138 days
Competition & brand share
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.Brands
28 rising
Sellers
656
Top-5 brand share
48%
Top 20: 92%
Top-5 click share
40%
Top 20: 82%
Open market
46%
- Pacifica18%
- Briogeo11%
- Malibu C7%
- VOERUY7%
- Tea Tree6%
- Maria Nila6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -30.0% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 2.4×
Top scalp mask search terms
- scalp mask55K/yr
- hair mask for dry scalp12K/yr
- scalp mask for dry itchy scalp11K/yr
- dry scalp mask6K/yr
- dandruff hair mask4K/yr
- hair mask for dandruff4K/yr
- scalp mask for dry scalp4K/yr
- hydrating scalp mask3K/yr
Top scalp mask products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pacifica Scalp Smoothie Hydrating Scalp Treatment & Leave-On Hair Mask Cooling Relief for Dry Flaky Itchy Scalp & Thinning Hair Vegan & Cruelty-Free 6 fl oz
Pacifica$16.974.3★272 rev
Malibu C Scalp Therapy Wellness Remedy - Scalp Care Remedy Packet to Soothe & Moisturize Dry Scalp - Restores Manageability with Vitamin C and Zinc Gluconate (1 Packet)
Malibu C$3.914.3★1,850 rev
VOERUY Scalp Scrub Rosemary Scalp Exfoliator Scrub Shampoo 2-in-1 Scalp Treatment with Mint Oil Hair Treatment to Clarify and Remove Build Up with Silicone Scalp Massager 10.6oz/300g
VOERUY$12.394.4★1,200 rev
Tea Tree Hair and Scalp Treatment Hydrating Hair Mask For All Hair Types 5.1 fl. oz.
Tea Tree$22.994.6★3,072 rev
Briogeo Scalp Revival Charcoal + Tea Tree Cooling Hydration Scalp Mask | Weekly Scalp Treatment for Dry Flaky or Itchy Scalp | Detoxifying & Moisturizing | Vegan & Cruelty Free | 6 oz
Briogeo$30.514.5★565 rev
Newest
by launch date
SheaMoisture Dandruff Treatment Scalp Repair Technology & Hydrate Serum with Salicylic Acid Deeply Hydrates to Reduce Flakes & Itch 2 fl oz
Shea Moisture$12.68123 rev
KESMEDIK Tea Tree Hair Mask with Rosemary & Lavender Deep Conditioning Treatment for Dry Damaged Coarse Hair Hydrating Hair Mask with Itchy Scalp Relief Men & Women Sulfate-Free
KESMEDIK$14.62148 rev
Briogeo Scalp Revival Rosemary Pre-Wash Oil | Moisturizing Scalp Treatment for Dry Flaky or Itchy Scalp | Strengthens Hair & Soothes Scalp | Vegan & Cruelty-Free | 1 oz
Briogeo$14.80698 rev
Dove Hair Hyaluronic Moisture for Dry Hair 10-in-1 Hydrating Hair Mask with Bio-Protein Care Technology and Hyaluronic Serum 9.2 Fl Oz
Dove$9.441,033 rev
VOERUY Scalp Scrub Rosemary Scalp Exfoliator Scrub Shampoo 2-in-1 Scalp Treatment with Mint Oil Hair Treatment to Clarify and Remove Build Up with Silicone Scalp Massager 10.6oz/300g
VOERUY$12.391,200 rev
Trending
90-day click momentum
Maria Nila Head & Hair Heal Soothing Booster Mask for Dry & Itchy Scalp Calming Aloe Vera & Piroctone Olamine Properties Moisturises/Soothes Scalp Preventing Flakiness 1.7 Fl Oz
Maria Nila$9.884.4★
SheaMoisture Dandruff Treatment Scalp Repair Technology & Hydrate Serum with Salicylic Acid Deeply Hydrates to Reduce Flakes & Itch 2 fl oz
Shea Moisture$12.684.4★
Its a 10 Miracle Hair Mask Hair And Scalp Treatments (17.5 oz)
It's a 10 Haircare$30.994.8★
KAMEDIS Scalp Moisturizer Lotion For Dry Itchy Dandruff Flaky & Sensitive Scalp. Over-Night Mask Treatment Botanicals-Based. Parabens Free. 3.38 Fl Oz.
KAMEDIS$17.844.1★
Living Proof Scalp Care Dry Scalp Treatment Soothes Flaking Itching Hydrates Balances Scalp Microbiome Lightweight Fast-Absorbing Formula 3.4 oz
Living Proof$37.844.4★
What buyers say about scalp mask
What buyers praise and complain about, mined from review topics.What buyers love
“Strong fragrance”
“Extremely Soft”
“Great moisturizer”
“Very good product Ive been using for 2years”
“Reasonably priced”
“Made my hair feel soft & manageable again”
“effective and large bottle”
“My hair is fine and straight”
“Very helpful for itchy scalp”
“easy to brush”
What buyers complain about
“It irritated my skin”
“Smells weird”
“This is not hydrating”
“WASTE OF MONEY”
“did not make my hair feel much softer”
“Not effective”
“makes hair oily”
“Not for my hair”
“Makes hair fall out”
“was clearly used”
Top return reasons
Common questions
- Is scalp mask profitable to sell on Amazon United States?
- The niche generates $87K/yr across 36 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -30.0%. Flapen's verdict: Worth a look (54/100).
- How competitive is the scalp mask niche?
- 28 brands and 656 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 48% of demand.
- What do buyers complain about in scalp mask?
- Top complaints mined from reviews: Allergies, Smell, Moist/Dry. The return rate is 0.7%.
- When does demand for scalp mask peak?
- Demand peaks in Feb; the busiest month runs 2.4× the quietest.
- What does it cost to enter the scalp mask niche?
- Listings span $3.91–$46.95; the average listing price is $17.90 (sweet spot $15–$100). The average incumbent carries 5,330 reviews — the moat a new listing must climb.