Scalp Detox

Shoppers searched for this 799K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.5% of those searches ended in a purchase. Searches in the last 90 days moved -1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months

799K

Growth, 90 days vs prior 90

-1.8%

Conversion, latest week

9.5%

Market size, estimated

$1.2Ma year

Peak month

June1.6× the quietest month

Top search term

itchy scalp treatment173K searches a year

Listings sell for $15.86 on average, from $5.68 to $41.36. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,250 to 1,500 of them. At $15.86 that is $20K to $24K a year per listing.

Average price

$15.86inside the $15 to $100 sweet spot

Price range

$5.68–$41.36

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

1,250–1,500

Revenue per listing a year

$20K–$24K

Returns

0.6%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #118 within Scalp Treatments. It carries 5,073 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

98%

Out of stock, average day

1.8%

Average rank

#118in Scalp Treatments

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

5,073per listing

Listings tracked

58

9 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months

9

Successful launches

8Amazon's first-year sales bar

Average brand age

68 months