Scalp Concealer

Shoppers searched for this 188K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +37.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $137K a year.

Searches, last 12 months

188K

Growth, 90 days vs prior 90

+37.6%

Conversion, latest week

2.5%

Market size, estimated

$137Ka year

Peak month

October8.2× the quietest month

Top search term

hairfillup hair concealer30K searches a year

Listings sell for $29.09 on average, from $12.04 to $76.87. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $29.09 that is $7K to $15K a year per listing.

Average price

$29.09inside the $15 to $100 sweet spot

Price range

$12.04–$76.87

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

250–500

Revenue per listing a year

$7K–$15K

Returns

2.1%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 13.4% of listings are out of stock. The average listing ranks #116 within Hair Coloring Products. It carries 13,628 reviews at 3.69 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

88%

Out of stock, average day

13.4%

Average rank

#116in Hair Coloring Products

Average rating

3.69 starsAmazon United States average 4.42 stars

Average reviews

13,628per listing

Listings tracked

16

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

1Amazon's first-year sales bar

Average brand age

58 months