Scalp Antiperspirant

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved +57.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $127K a year.

Searches, last 12 months

81K

Growth, 90 days vs prior 90

+57.0%

Conversion, latest week

8.0%

Market size, estimated

$127Ka year

Peak month

August8.3× the quietest month

Top search term

scalp antiperspirant20K searches a year

Listings sell for $19.62 on average, from $7.94 to $33.76. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At $19.62 that is $15K to $20K a year per listing.

Average price

$19.62inside the $15 to $100 sweet spot

Price range

$7.94–$33.76

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

750–1,000

Revenue per listing a year

$15K–$20K

Returns

0.5%of orders · Amazon United States median 2.1%

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #207 within Dry Shampoos. It carries 4,108 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

69%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#207in Dry Shampoos

Average rating

4.32 starsAmazon United States average 4.42 stars

Average reviews

4,108per listing

Listings tracked

13

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

56 months