sayles & co. obsession for men
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible$36.76avg listing price — sweet spot $15–$100
Market size
Great$1.8M$1.8M/yr · 1.4M searches
Price range
Great$9.74–$110.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Review moat
Bad8,462.71avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.1%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, sayles & co. obsession for men is a $1.8M/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 97% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
sayles & co. obsession for men market data
- Units sold / yr
- 40K–50K
- avg 2,000–2,500/product
- Revenue / yr
- $1.5M–$1.8M
- units × avg price
- Conversion rate
- 3.5%
- Avg BSR
- #259
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 75%
- Out of stock
- 16.1%
- Avg brand age
- 60 months
- Avg seller age
- 150 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
19
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
56%
Top 20: 92%
Open market
2%
- Bella Vita Luxury51%
- Calvin Klein39%
- RawChemistry3%
- Generic3%
- BELLAVITA2%
- ATTDX1%
- Open — no brand owns it (2 brands, 2%)
Demand
Weekly Amazon search volume, last 48 weeks — -12.1% search growth over the last 90 days.Top sayles & co. obsession for men search terms
- sayles & co. obsession for men312K/yr
- obsession for men230K/yr
- bellavita174K/yr
- bellavita perfume men185K/yr
- obsession cologne for men74K/yr
- bellavita luxury42K/yr
- ceo man cologne80K/yr
- ceo cologne for men33K/yr
- calvin klein obsession for men42K/yr
- bella vita cologne for men45K/yr
Top sayles & co. obsession for men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Calvin Klein Obsession for Men Eau de Toilette Ambery Mens Cologne With Notes of Bergamot Mandarin Lavender & Musk Long Lasting Fragrance
Calvin Klein$90.494.7★11,669 rev
BellaVita Luxury Mens Perfume Gift Set with CEO Man G.O.A.T. KLUB & OUD | 4 x 20ml (80ml) | Long Lasting Perfume for Men | Citrus Woody Patchouli & Caramel Notes | Gift for Fathers Day
Bella Vita Luxury$24.884.2★40,944 rev
Bellavita Luxury CEO MAN Eau de Parfum | 100 ml (3.4 fl.oz.) | Perfume for Men | Mandarin Lemon Lavender and Vetiver Notes | Long Lasting Mens Fragrance | Gift for Fathers Day
Bella Vita Luxury$19.084.3★15,971 rev
Calvin Klein Obsession for Men Eau de Toilette Ambery Mens Cologne With Notes of Bergamot Mandarin Lavender & Musk Long Lasting Fragrance
Calvin Klein$110.704.7★11,669 rev
Bellavita Luxury G.O.A.T. Eau de Parfum | 100 ml (3.4 fl.oz.) | Perfume for Men | Citrus Bergamot Patchouli and Vetiver Notes | Long Lasting Mens Fragrance
Bella Vita Luxury$19.554.3★5,508 rev
Newest
by launch date
Bundle - Obsession Cologne for Men Eau de Toilette Spray 4.2 oz Bundle with Empty Perfume Atomizer (Atomizer colour may vary)
Generic$48.266 rev
Calvin Klein Obsession for Men Eau de Toilette Ambery Mens Cologne With Notes of Bergamot Mandarin Lavender & Musk Long Lasting Fragrance
Calvin Klein$80.6025 rev
ATTDX Pheromone Scented Cream Cologne Body Butter for Men Pheromone body butter for men Hydrates and moisturizes to enhance attractiveness (1)
ATTDX$15.31259 rev
Bellavita Luxury Mens Perfume Discovery Gift Set with CEO Man G.O.A.T. OCEAN Skai Gold Oud White Oud and Klub | 56ml | Perfume for Men | Woody Citrus Fresh Oriental Scent Profile
Bella Vita Luxury$21.991,178 rev
Bundle - Cologne For Men Eau De Toillete Spray 6.7 Oz with a Travel size. 07 Perfume For Men
Generic$63.578 rev
Trending
90-day click momentumCalvin Klein Obsession for Men Eau de Toilette Ambery Mens Cologne With Notes of Bergamot Mandarin Lavender & Musk Long Lasting Fragrance
Calvin Klein$80.604.7★
RawChemistry Raw Pheromone Infused Cologne for Men Mens Cologne Spray Infused with Pheromones Raw Fragrance for Men with Feromonas Perfume con Feromonas para Hombre
RawChemistry$34.594.2★
RawChemistry For Him Pheromone Infused Cologne - Bold Extra Strength Infused Formula 1 Fl. oz
RawChemistry$34.814.0★
RawChemistry Pheromone Infused Mens Cologne Gift Set - Colognes 1 Fl Oz (Pack of 3)
RawChemistry$65.074.2★
Bundle - Obsession Cologne for Men Eau de Toilette Spray 4.2 oz Bundle with Empty Perfume Atomizer (Atomizer colour may vary)
Generic$48.264.8★
What buyers say about sayles & co. obsession for men
What buyers praise and complain about, mined from review topics.What buyers love
“doesnt smell bad”
“Fair price”
“Good variety for a good price”
“Lasts all day”
“Great gift”
“Perfect size”
“Exactly what I wanted”
“Very smooth and soft on the skin, almost like a powder feel”
“very effective”
“I like the color of it”
What buyers complain about
“Chemical Scent”
“Broken”
“overpriced”
“the quality is quiet cheap”
“Smell like alcohol”
“Leaking package”
“Not as Advertised”
“Weak”
“Larger than expected”
“makes me itch”
Top return reasons
Common questions
- Is sayles & co. obsession for men profitable to sell on Amazon United States?
- The niche generates $1.8M/yr across 28 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -12.1%. Flapen's verdict: Worth a look (57/100).
- How competitive is the sayles & co. obsession for men niche?
- 8 brands and 19 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in sayles & co. obsession for men?
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.1%.
- What does it cost to enter the sayles & co. obsession for men niche?
- Listings span $9.74–$110.70; the average listing price is $36.76 (sweet spot $15–$100). The average incumbent carries 8,463 reviews — the moat a new listing must climb.