Sayles & Co. Obsession for Men

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -12.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.8M a year.

Searches, last 12 months

1.4M

Growth, 90 days vs prior 90

-12.1%

Conversion, latest week

3.5%

Market size, estimated

$1.8Ma year

Peak month

December3.9× the quietest month

Top search term

sayles & co. obsession for men312K searches a year

Listings sell for $36.76 on average, from $9.74 to $110.70. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At $36.76 that is $74K to $92K a year per listing.

Average price

$36.76inside the $15 to $100 sweet spot

Price range

$9.74–$110.70

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

2,000–2,500

Revenue per listing a year

$74K–$92K

Returns

0.1%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 16.1% of listings are out of stock. The average listing ranks #259 within Men's. It carries 8,463 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

89%

Out of stock, average day

16.1%

Average rank

#259in Men's

Average rating

4.25 starsAmazon United States average 4.42 stars

Average reviews

8,463per listing

Listings tracked

28

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

60 months