Sayles & Co. Obsession for Men

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -12.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.8M a year.

Searches, last 12 months

1.4M

Growth, 90 days vs prior 90

-12.1%

Conversion, latest week

3.5%

Market size, estimated

$1.8Ma year

Peak month

December3.9× the quietest month

Top search term

sayles & co. obsession for men312K searches a year

Listings sell for $36.76 on average, from $9.74 to $110.70. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At $36.76 that is $74K to $92K a year per listing.

Average price

$36.76inside the $15 to $100 sweet spot

Price range

$9.74–$110.70

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

2,000–2,500

Revenue per listing a year

$74K–$92K

Returns

0.1%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 16.1% of listings are out of stock. The average listing ranks #259 within Men's. It carries 8,463 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

89%

Out of stock, average day

16.1%

Average rank

#259in Men's

Average rating

4.25 starsAmazon United States average 4.42 stars

Average reviews

8,463per listing

Listings tracked

28

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

60 months