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Saw Palmetto Oil

Maybe

An estimated 0.3% of orders come back. But shoppers spend an estimated $60K a year here, so Saw Palmetto Oil is a Maybe.

Flapen Score
50
50 / 100
Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 48
Market size
$60K/yr103K searches / yr
90-day growth
+23.4%search demand this quarter
Competition
71%top-5 click share · 12 brands · 23 sellers

Flapen Score

Saw Palmetto Oil against its category

The dotted line is the Beauty & Personal Care average. Past it, Saw Palmetto Oil is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Saw Palmetto Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Saw Palmetto Oil 103K times last year and spent an estimated $60K. The top 5 brands take 77% of clicks. Demand peaks in May. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +23.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.

Searches, last 12 months
103K
Growth, 90 days vs prior 90
+23.4%
Conversion, latest week
3.2%
Market size, estimated
$60Ka year
Peak month
May1.8× the quietest month
Top search term
saw palmetto oil55K searches a year

02 · Price

A sale here is worth $18.00.

Listings sell for $18.00 on average, from $8.05 to $46.07. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $18.00 that is $5K to $9K a year per listing.

Average price
$18.00inside the $15 to $100 sweet spot
Price range
$8.05–$46.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$5K–$9K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #410 within Hair Treatment Oils. It carries 714 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
92%
Out of stock, average day
11.3%
Average rank
#410in Hair Treatment Oils
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
714per listing
Listings tracked
13

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Saw Palmetto Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

12 flat

Sellers

23

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

18%

  • Brand 136%
  • Brand 213%
  • Brand 310%
  • Brand 410%
  • Brand 59%
  • Brand 65%

Demand

Saw Palmetto Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.8×

Search terms

Top Saw Palmetto Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • saw palmetto oil55K/yr
  • saw palmetto oil for hair growth15K/yr
  • saw palmetto hair serum4K/yr
  • saw palmetto serum5K/yr
  • saw palmetto liquid4K/yr
  • saw palmetto oil for hair4K/yr
  • topical saw palmetto3K/yr
  • saw palmetto topical4K/yr
  • topical saw palmetto for hair loss3K/yr
  • saw palmetto extract liquid3K/yr

Reviews and returns

What reviews say buyers love and hate about Saw Palmetto Oil

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Advertised Vs Actual Product”
0.3%of orders come back
“Feel misled”
A buyer, on “Advertised Vs Actual Product”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Saw Palmetto Oil questions

Answered from the same tracked data.