Is saw palmetto oil profitable to sell on Amazon United States?

The niche generates $60K/yr across 13 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +23.4%. Flapen's verdict: Worth a look (50/100).

How competitive is the saw palmetto oil niche?

12 brands and 23 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in saw palmetto oil?

Top complaints mined from reviews: Advertised Vs Actual Product, Functionality-Overall, Oily/Greasy. The return rate is 0.3%.

When does demand for saw palmetto oil peak?

Demand peaks in May; the busiest month runs 1.8× the quietest.

What does it cost to enter the saw palmetto oil niche?

Listings span $8.05–$46.07; the average listing price is $18.00 (sweet spot $15–$100). The average incumbent carries 714 reviews — the moat a new listing must climb.

saw palmetto oil

Worth a look

Shows low returns (0.3%), but a small market ($60K/yr) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Great$18.00

avg listing price — sweet spot $15–$100

Price range

Great$8.05–$46.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good713.54

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Good+23.4%

90-day search growth — must beat 0% to launch

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Conversion

Okay3.2%

search→purchase rate — share of searches ending in a sale

Competition

Bad71%

top-5 click share — a locked-up shelf

Market size

Bad$60K

$60K/yr · 103K searches

According to Flapen's Amazon United States niche tracking, saw palmetto oil is a $60K/yr Amazon United States market (103K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in May. Verdict: Worth a look — 50/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

saw palmetto oil market data

Units sold / yr: 4K–5K; avg 250–500/product
Revenue / yr: $72K–$90K; units × avg price
Conversion rate: 3.2%
Avg BSR: #410
Page quality: 0%
Prime: 92%
Sponsored: 85%
Out of stock: 11.3%
Avg brand age: 51 months
Avg seller age: 145 days

Competition & brand share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

12 flat

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

18%

Hair Thickness Maximizer36%
PHYTO LIFE13%
Horbäach10%
WellVeraVida10%
Wild & Organic9%
Pura Herba5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +23.4% search growth over the last 90 days.

Peak months: May · busiest ÷ quietest = 1.8×

Open Trend

Top saw palmetto oil search terms

saw palmetto oil55K/yr +32.7%3.2% conv.
saw palmetto oil for hair growth15K/yr +39.7%2.8% conv.
saw palmetto hair serum4K/yr +5.5%1.2% conv.
saw palmetto serum5K/yr +13.4%2.4% conv.
saw palmetto liquid4K/yr +4.6%4.2% conv.
saw palmetto oil for hair4K/yr +41.3%2.1% conv.
topical saw palmetto3K/yr +69.0%3.2% conv.
saw palmetto topical4K/yr -13.0%3.3% conv.
topical saw palmetto for hair loss3K/yr -19.3%5.0% conv.
saw palmetto extract liquid3K/yr -31.6%5.2% conv.

All search terms

Top saw palmetto oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Saw Palmetto Serum for Hair Growth: Rosemary Peppermint Pumpkin Seed Oils. Vegan Thickening Moisturizing Strengthening Treatment for Women Men - Weak Dry Frizzy Hair - 1oz

Hair Thickness Maximizer$13.814.2★3,052 rev

PHYTO LIFE Pure Saw Palmetto Oil 95-98% Concentrated Organic Extract Liquid Saw Palmetto for Men & Women Alternative to Capsules & Powder 1 Fl Oz

PHYTO LIFE$25.014.2★393 rev

Horbach Saw Palmetto Liquid Extract | 2 Fl Oz | Alcohol Free | Vegetarian Non-GMO Gluten Free Herb Supplement

Horbäach$14.224.4★998 rev

Pumpkin Seed Oil with Saw Palmetto Drops-High Concentrated Pumpkin Seeds Oil Supplement for Hair Bladder & Prostate Health Cold Pressed High Absorption Liquid for Women & MenNON-GMO Vegan 2Fl Oz

WellVeraVida$9.894.4★93 rev

Wild & Organic Saw Palmetto for Men & Women - Urinary Tract & Hair Support - Saw Palmetto Extract Liquid Drops - Add to Tea - Serenoa Repens Berries Supplement - Vegan Sugar & Alcohol-Free - 4 fl oz

Wild & Organic$22.714.4★439 rev

Newest

by launch date

Pumpkin Seed Oil with Saw Palmetto Liquid Drops - Supports Hair Growth Prostate & Urinary Health | Cold Pressed Pumpkin Seed Oil Supplement for Women Men Fast Acting Liquid than CapsulesNon-GMO

AMENQ hHEALTH$10.0832 rev

7mo ago

Pumpkin Seed Oil with Saw Palmetto Drops-High Concentrated Pumpkin Seeds Oil Supplement for Hair Bladder & Prostate Health Cold Pressed High Absorption Liquid for Women & MenNON-GMO Vegan 2Fl Oz

WellVeraVida$9.8993 rev

8mo ago

Pura Herba Saw Palmetto Tincture | Premium Alcohol-Free Herbal Extract from Saw Palmetto Berries | Liquid Botanical Supplement | Traditional Herbal Formula | Made in USA - 2 oz (60 ml)

Pura Herba$15.90106 rev

2y ago

BIO KRAUTER Saw Palmetto for Men & Women - Pure Vegan Liquid Drops Saw Palmetto 670 mg per Serving 4 Fl.Oz 56-Day Supply - Used for Hair & Skin Wellness and Daily Wellness - Alcohol & Sugar Free

BIO KRAUTER$20.80211 rev

2y ago

Wild & Organic Saw Palmetto for Men & Women - Urinary Tract & Hair Support - Saw Palmetto Extract Liquid Drops - Add to Tea - Serenoa Repens Berries Supplement - Vegan Sugar & Alcohol-Free - 4 fl oz

Wild & Organic$22.71439 rev

3y ago

What buyers say about saw palmetto oil

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall13%

“The oil itself looks clean and well made”

Taste-Overall9%

“No harsh taste and very gentle”

Hair Growth8%

“Makes my hair so much better”

Ease Of Use7%

“Easy to use”

Ingredients-Overall5%

“value clean ingredients”

Side Effects4%

“No issues in the days of taking it”

Strength4%

“Effective”

Dosage4%

“Capsules actually worked better”

Advertised Vs Actual Product4%

“What I expected”

Efficiency3%

“Works very well for me”

What buyers complain about

Advertised Vs Actual Product14%

“Feel misled”

Functionality-Overall12%

“Not effective”

Oily/Greasy9%

“It made my hair extremely greasy/oily”

Smell6%

“Mild smell”

Side Effects6%

“This caused really bad side effects for me”

Suitability Short Hair6%

“Not Practical for Use Near Hair”

Visibility6%

“Did not see any difference in my prostrate”

Taste-Overall5%

“the bottle lasting a good while I will be definitely be a returning customer one small con was the taste which was like a fermented root beer”

Certifications3%

“no organic certification available on the packaging”

Value For Money3%

“Over priced,”

Top return reasons

Smell29%

Oily/Greasy21%

Advertised Vs Actual Product16%

Leak-Proof7%

De-Grease4%

Defective Material/Parts4%

Product Condition4%

Adhesion/Stickiness4%

Functionality-Overall3%

Ingredients-Overall2%

Common questions

Is saw palmetto oil profitable to sell on Amazon United States?: The niche generates $60K/yr across 13 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +23.4%. Flapen's verdict: Worth a look (50/100).
How competitive is the saw palmetto oil niche?: 12 brands and 23 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in saw palmetto oil?: Top complaints mined from reviews: Advertised Vs Actual Product, Functionality-Overall, Oily/Greasy. The return rate is 0.3%.
When does demand for saw palmetto oil peak?: Demand peaks in May; the busiest month runs 1.8× the quietest.
What does it cost to enter the saw palmetto oil niche?: Listings span $8.05–$46.07; the average listing price is $18.00 (sweet spot $15–$100). The average incumbent carries 714 reviews — the moat a new listing must climb.