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Savon De Marseille Soap

Maybe

Products sell for $26.05 on average, inside the sweet spot. But the top 5 brands take 96% of clicks, so Savon De Marseille Soap is a Maybe.

Flapen Score
54
54 / 100
Top 22% of 10,978 Beauty & Personal Care niches · +6 vs the category median of 48
Market size
$181K/yr154K searches / yr
90-day growth
+2.6%search demand this quarter
Competition
42%top-5 click share · 9 brands · 87 sellers

Flapen Score

Savon De Marseille Soap against its category

The dotted line is the Beauty & Personal Care average. Past it, Savon De Marseille Soap is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Savon De Marseille Soap market on Amazon at a glance

Shoppers on Amazon United States searched for Savon De Marseille Soap 154K times last year and spent an estimated $181K. The top 5 brands take 96% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 154K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $181K a year.

Searches, last 12 months
154K
Growth, 90 days vs prior 90
+2.6%
Conversion, latest week
4.5%
Market size, estimated
$181Ka year
Peak month
August1.4× the quietest month
Top search term
marseille soap36K searches a year

02 · Price

A sale here is worth $26.05.

Listings sell for $26.05 on average, from $8.49 to $58.59. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $26.05 that is $3K to $7K a year per listing.

Average price
$26.05inside the $15 to $100 sweet spot
Price range
$8.49–$58.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #1,246 within Cleansers. It carries 972 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
11.4%
Average rank
#1,246in Cleansers
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
972per listing
Listings tracked
39

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 85 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
85 months

Products

Top Savon De Marseille Soap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

87

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

42%

Top 20: 82%

Open market

3%

  • Brand 161%
  • Brand 218%
  • Brand 38%
  • Brand 47%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (3 brands, 3%)

Demand

Savon De Marseille Soap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KBlack Friday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Savon De Marseille Soap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • marseille soap36K/yr
  • savon de marseille soap37K/yr
  • savon liquide de marseille hand soap20K/yr
  • savon de marseille14K/yr
  • savon12K/yr
  • compagnie de provence hand soap6K/yr
  • savon soap5K/yr
  • marseille soap bar6K/yr
  • compagnie de provence6K/yr
  • savon liquide de marseille hand soap refill3K/yr

Reviews and returns

What reviews say buyers love and hate about Savon De Marseille Soap

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Smell”
42%of negative reviews mention “Smell”
1.4%of orders come back
“Not a strong scent”
A buyer, on “Smell”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Savon De Marseille Soap questions

Answered from the same tracked data.