savon de marseille soap
Worth a lookShows a sweet-spot price point ($26.05 avg), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Avg price
Incredible$26.05avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Price range
Great$8.49–$58.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Good971.59avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Market size
Okay$181K$181K/yr · 154K searches
Growth
Okay+2.6%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, savon de marseille soap is a $181K/yr Amazon United States market (154K searches/yr). The top 5 brands hold 96% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
savon de marseille soap market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $208K–$261K
- units × avg price
- Conversion rate
- 4.5%
- Avg BSR
- #1,246
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 97%
- Out of stock
- 11.4%
- Avg brand age
- 85 months
- Avg seller age
- 145 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
87
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
42%
Top 20: 82%
Open market
3%
- La Compagnie de Provence61%
- La Maison du Savon de Marseille18%
- Pre de Provence8%
- Fer à Cheval7%
- Merlinera2%
- CHANTECLAIR1%
- Open — no brand owns it (3 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top savon de marseille soap search terms
- marseille soap36K/yr
- savon de marseille soap37K/yr
- savon liquide de marseille hand soap20K/yr
- savon de marseille14K/yr
- savon12K/yr
- compagnie de provence hand soap6K/yr
- savon soap5K/yr
- marseille soap bar6K/yr
- compagnie de provence6K/yr
- savon liquide de marseille hand soap refill3K/yr
Top savon de marseille soap products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Compagnie de Provence Savon Marseille Olive Soap Cube - 400 grams - Made in France
La Compagnie de Provence$14.204.4★670 rev
La Maison du Savon Olive Oil Soap Bar Savon de Marseille Soap 21 oz
La Maison du Savon de Marseille$17.484.1★267 rev
La Compagnie de Provence Savon Marseille Palm Soap Cube 400 grams Made in France
La Compagnie de Provence$14.384.4★670 rev
Compagnie de Provence Savon de Marseille Extra Pure Liquid Soap - Fig of Provence - 16.7 Fl Oz Glass Pump Bottle
La Compagnie de Provence$31.184.3★843 rev
Compagnie de Provence Savon de Marseille Extra Pure Liquid Soap - Fresh Verbena - 16.7 Fl Oz Glass Pump Bottle
La Compagnie de Provence$31.284.3★843 rev
Newest
by launch date
Merlinera Marseille Soap Bar 72% Virgin Olive Oil 13 oz - Vegan - Suitable for All Skin Types - NO SLS NO SLES NO PARABEN NO COLORANTS (Unscented 1 Pack)
Merlinera$15.928 rev
La Maison du Savon de Marseille - Authentic Olive Oil Soap Cube 3 x 3.5 oz
La Maison du Savon de Marseille$19.11267 rev
La Maison du Savon de Marseille - Authentic Olive Oil Soap Cube 3 x 10.6 oz
La Maison du Savon de Marseille$29.84267 rev
Compagnie de Provence Savon de Marseille Extra Pure Liquid Soap - Sweet Jasmine Moisturizing Hand and Body Wash 10 Fl Oz Plastic Pump Bottle
La Compagnie de Provence$24.316 rev
Compagnie de Provence Savon de Marseille Extra Pure Liquid Soap - Sweet Jasmine Moisturizing Hand and Body Wash 33.8 fl oz Plastic Bottle Refill
La Compagnie de Provence$35.658 rev
Trending
90-day click momentum
Compagnie de Provence Savon de Marseille Extra Pure Liquid Soap - Cotton Flower - 10 Fl Oz Plastic Pump Bottle
La Compagnie de Provence$20.564.4★
La Maison du Savon de Marseille - Authentic Olive Oil Soap Cube 3 x 3.5 oz
La Maison du Savon de Marseille$19.114.1★
La Maison du Savon Olive Oil Soap Bar Savon de Marseille Soap 21 oz
La Maison du Savon de Marseille$17.484.1★
Merlinera Marseille Soap Bar 72% Virgin Olive Oil 13 oz - Vegan - Suitable for All Skin Types - NO SLS NO SLES NO PARABEN NO COLORANTS (Unscented 1 Pack)
Merlinera$15.925.0★
Compagnie de Provence Savon de Marseille Extra Pure Liquid Soap - Black Tea - 16.7 Fl Oz Glass Pump Bottle
La Compagnie de Provence$34.014.4★
What buyers say about savon de marseille soap
What buyers praise and complain about, mined from review topics.What buyers love
“Very nice mild lavender scent”
“cleans dishes as well”
“Good quality soap”
“has a nice rich lather too”
“Subtle and soft”
“Gets dishes squeaky clean”
“Moisturizing”
“feels so good on my skin”
“Easy and simple to use”
“Also, this is VERY large bar of soap, so I am not disappointed by the price”
What buyers complain about
“Not a strong scent”
“its way to costly for this to happen”
“reporting to Amazon for false advertising”
“the size of it just blew me away”
“look dingy and dirty”
“Defective pump”
“Too mushy”
“Never did get it to work”
“Quite difficult to get the top open and started”
“Improperly made”
Top return reasons
Common questions
- Is savon de marseille soap profitable to sell on Amazon United States?
- The niche generates $181K/yr across 39 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +2.6%. Flapen's verdict: Worth a look (54/100).
- How competitive is the savon de marseille soap niche?
- 9 brands and 87 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in savon de marseille soap?
- Top complaints mined from reviews: Smell, Value For Money, Advertised Vs Actual Product. The return rate is 1.4%.
- When does demand for savon de marseille soap peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the savon de marseille soap niche?
- Listings span $8.49–$58.59; the average listing price is $26.05 (sweet spot $15–$100). The average incumbent carries 972 reviews — the moat a new listing must climb.