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51

savage perfume for men

Worth a look

Shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 84Growth 27Conversion 29Competition 60Returns 100Price range 39Avg price 70Brand share 0Review moat 21Quality gap 60

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Market size

Great$1.3M

$1.3M/yr · 503K searches

Avg price

Good$114.14

avg listing price — sweet spot $15–$100

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Okay$18.79–$229.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Growth

Okay+1.5%

90-day search growth — must beat 0% to launch

Review moat

Bad11,092.32

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, savage perfume for men is a $1.3M/yr Amazon United States market (503K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Nov–Dec. Verdict: Worth a look — 51/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

savage perfume for men market data

Units sold / yr
8K–10K
avg 250–500/product
Revenue / yr
$913K–$1.1M
units × avg price
Conversion rate
2.3%
Avg BSR
#243
Page quality
0%
Prime
91%
Sponsored
55%
Out of stock
1.0%
Avg brand age
73 months
Avg seller age
150 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 flat

Sellers

68

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

49%

Top 20: 98%

Open market

0%

  • Dior77%
  • NovoGlow10%
  • CHRISTIAN DIOR10%
  • TKBJ2%
  • Generic1%
  • Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +1.5% search growth over the last 90 days.
25K15KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Nov, Dec · busiest ÷ quietest = 2.7×

Top savage perfume for men search terms

  • sauvage193K/yr
  • sauvage cologne for men43K/yr
  • sauvage eau de parfum26K/yr
  • sauvage parfum for men14K/yr
  • sauvage cologne29K/yr
  • johnny depp cologne32K/yr
  • savage cologne23K/yr
  • perfume sauvage22K/yr
  • sauvage for men29K/yr
  • savage for men17K/yr
All search terms

Top savage perfume for men products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$54K8%$107K12%$161K16%$215K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

What buyers say about savage perfume for men

What buyers praise and complain about, mined from review topics.

What buyers love

Smell67%

“Fresh scent”

Value For Money8%

“Great value”

Quality-Overall7%

“Decent cologne, and it last about 4 hours from a few feet”

Gifting Purpose3%

“Awesome Gift”

Durability2%

“it is truly durable it gets impregnated in the clothes after washing it”

Advertised Vs Actual Product2%

“It was as advertised”

Size-Overall1%

“This is the perfect size as it can get through on your carry on”

Ease Of Use1%

“Not difficult or complicated at all”

Cleansing1%

“Clean”

Ease Of Application1%

“Easy application Kelowna is stronger than toilet water”

What buyers complain about

Smell34%

“The scent is weak”

Size-Overall23%

“Extremely small”

Value For Money14%

“expensive”

Quality-Overall4%

“Poor quality”

Durability4%

“has broke after a few uses”

Advertised Vs Actual Product4%

“Image of product is misleading”

Alcohol Content2%

“But it smells like alcohol”

Leak-Proof1%

“Bottle/sprayer leaks”

Dilute/Watery1%

“seemed as if it was watered down”

Strength1%

“Not as strong”

Common questions

Is savage perfume for men profitable to sell on Amazon United States?
The niche generates $1.3M/yr across 22 tracked products. 90-day search growth is +1.5%. Flapen's verdict: Worth a look (51/100).
How competitive is the savage perfume for men niche?
5 brands and 68 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in savage perfume for men?
Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.1%.
When does demand for savage perfume for men peak?
Demand peaks in Jun–Nov–Dec; the busiest month runs 2.7× the quietest.
What does it cost to enter the savage perfume for men niche?
Listings span $18.79–$229.43; the average listing price is $114.14 (sweet spot $15–$100). The average incumbent carries 11,092 reviews — the moat a new listing must climb.