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Satin Lined Shower Cap

Fail

Demand is soft, at -27.5% this quarter, so Satin Lined Shower Cap is a Fail.

Flapen Score
43
43 / 100
Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 48
Market size
$317K/yr530K searches / yr
90-day growth
-27.5%search demand this quarter
Competition
59%top-5 click share · 13 brands · 345 sellers

Flapen Score

Satin Lined Shower Cap against its category

The dotted line is the Beauty & Personal Care average. Past it, Satin Lined Shower Cap is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Satin Lined Shower Cap market on Amazon at a glance

Shoppers on Amazon United States searched for Satin Lined Shower Cap 530K times last year and spent an estimated $317K. The top 5 brands take 83% of clicks. Demand peaks in May–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 4.8% of those searches ended in a purchase.

Shoppers searched for this 530K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -27.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $317K a year.

Searches, last 12 months
530K
Growth, 90 days vs prior 90
-27.5%
Conversion, latest week
4.8%
Market size, estimated
$317Ka year
Peak month
December2.4× the quietest month
Top search term
kitsch shower cap176K searches a year

02 · Price

A sale here is worth $12.36.

Listings sell for $12.36 on average, from $6.58 to $22.33. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At $12.36 that is $19K to $25K a year per listing.

Average price
$12.36under the $15 to $100 sweet spot
Price range
$6.58–$22.33
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
$19K–$25K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #53 within Bath & Bathing Accessories. It carries 6,762 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#53in Bath & Bathing Accessories
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
6,762per listing
Listings tracked
25

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
40 months

Products

Top Satin Lined Shower Cap products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.

$0$16K$32K$48K$63K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

345

Est. top-5 brand share

83%

Top 20: 100%

Est. top-5 click share

59%

Top 20: 95%

Open market

13%

  • Kitsch44%
  • YANIBEST24%
  • Amamba5%
  • Edoneery5%
  • WhaleLife5%
  • INNELO3%
  • Open — no brand owns it (7 brands, 13%)

Demand

Satin Lined Shower Cap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Satin Lined Shower Cap search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • kitsch shower cap176K/yr
  • satin lined shower cap76K/yr
  • adjustable shower cap29K/yr
  • satin shower cap28K/yr
  • flexi shower cap37K/yr
  • silk shower cap20K/yr
  • silk lined shower cap20K/yr
  • shower cap kitsch14K/yr
  • shower cap satin lined15K/yr
  • kitch shower cap17K/yr

Reviews and returns

What reviews say buyers love and hate about Satin Lined Shower Cap

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
26%of negative reviews mention “Size-Overall”
2.2%of orders come back
“Way too large”
A buyer, on “Size-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Satin Lined Shower Cap questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data