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Santal Body Wash

Maybe

An estimated 1.0% of orders come back. But the top 5 brands take 100% of clicks, so Santal Body Wash is a Maybe.

Flapen Score
53
53 / 100
Top 26% of 10,978 Beauty & Personal Care niches · +5 vs the category median of 48
Market size
$778K/yr562K searches / yr
90-day growth
+29.2%search demand this quarter
Competition
78%top-5 click share · 4 brands · 15 sellers

Flapen Score

Santal Body Wash against its category

The dotted line is the Beauty & Personal Care average. Past it, Santal Body Wash is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Santal Body Wash market on Amazon at a glance

Shoppers on Amazon United States searched for Santal Body Wash 562K times last year and spent an estimated $778K. All 4 brands take every click. Demand peaks in Jan–Feb. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 5.2% of those searches ended in a purchase.

Shoppers searched for this 562K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved +29.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $778K a year.

Searches, last 12 months
562K
Growth, 90 days vs prior 90
+29.2%
Conversion, latest week
5.2%
Market size, estimated
$778Ka year
Peak month
February2.3× the quietest month
Top search term
saltair body wash392K searches a year

02 · Price

A sale here is worth $26.64.

Listings sell for $26.64 on average, from $16.51 to $39.66. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At $26.64 that is $40K to $53K a year per listing.

Average price
$26.64inside the $15 to $100 sweet spot
Price range
$16.51–$39.66
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
$40K–$53K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #36 within Cleansers. It carries 4,222 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#36in Cleansers
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
4,222per listing
Listings tracked
15

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
53 months

Products

Top Santal Body Wash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

15

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • Brand 191%
  • Brand 23%
  • Brand 33%
  • Brand 42%

Demand

Santal Body Wash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KPrime Day '25Spike '25Black Friday '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 2.3×

Search terms

Top Santal Body Wash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • saltair body wash392K/yr
  • santal body wash47K/yr
  • salt air body wash29K/yr
  • body wash saltair17K/yr
  • saltair santal bloom body wash9K/yr
  • saltaire body wash7K/yr
  • saltsir body wash6K/yr
  • body wash santal6K/yr
  • saltait body wash5K/yr
  • santal bloom body wash4K/yr

Reviews and returns

What reviews say buyers love and hate about Santal Body Wash

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Smell”
27%of negative reviews mention “Smell”
1.0%of orders come back
“Scent doesn't last long”
A buyer, on “Smell”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Santal Body Wash questions

Answered from the same tracked data.