Santa Cruz Paleo

Shoppers searched for this 357K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -39.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $396K a year.

Searches, last 12 months

357K

Growth, 90 days vs prior 90

-39.5%

Conversion, latest week

9.1%

Market size, estimated

$396Ka year

Peak month

February5.4× the quietest month

Top search term

tallow lip balm143K searches a year

Listings sell for $12.25 on average, from $5.47 to $19.74. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $12.25 that is $9K to $12K a year per listing.

Average price

$12.25under the $15 to $100 sweet spot

Price range

$5.47–$19.74

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

750–1,000

Revenue per listing a year

$9K–$12K

Returns

0.6%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #760 within Lip Care. It carries 2,019 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

5.0%

Average rank

#760in Lip Care

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

2,019per listing

Listings tracked

32

10 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

3Amazon's first-year sales bar

Average brand age

44 months