Is sanrio skincare profitable to sell on Amazon United States?

The niche generates $9K/yr across 13 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -29.4%. Flapen's verdict: Skip it (25/100).

How competitive is the sanrio skincare niche?

6 brands and 77 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in sanrio skincare?

Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.6%.

When does demand for sanrio skincare peak?

Demand peaks in Nov–Dec; the busiest month runs 3.5× the quietest.

What does it cost to enter the sanrio skincare niche?

Listings span $4.12–$18.58; the average listing price is $9.70 (sweet spot $15–$100). The average incumbent carries 2,093 reviews — the moat a new listing must climb.

sanrio skincare

Skip it

A small market ($9K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Review moat

Okay2,092.85

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay$9.70

avg listing price — sweet spot $15–$100

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Price range

Okay$4.12–$18.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad71%

top-5 click share — a locked-up shelf

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-29.4%

90-day search growth — must beat 0% to launch

Brand share

Bad98%

top-5 brand share — brand-locked demand

Market size

Bad$9K

$9K/yr · 46K searches

According to Flapen's Amazon United States niche tracking, sanrio skincare is a $9K/yr Amazon United States market (46K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 25/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

sanrio skincare market data

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: $24K–$29K; units × avg price
Conversion rate: 2.1%
Avg BSR: #542
Page quality: 0%
Prime: 100%
Sponsored: 46%
Out of stock: 0.0%
Avg brand age: 62 months
Avg seller age: 139 days

Competition & brand share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 rising

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

Sol de Janeiro47%
The Crème Shop38%
eos5%
Generic4%
Moroccanoil3%
Flower Knows2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -29.4% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.5×

Open Trend

Top sanrio skincare search terms

sol de janeiro hand cream19K/yr -32.6%4.8% conv.
cute hand cream9K/yr -26.5%0.5% conv.
hello kitty hand cream8K/yr -42.5%5.8% conv.
cute hand lotion4K/yr -17.3%1.0% conv.
sol de janeiro foot cream3K/yr +14.5%0.7% conv.
sanrio hand cream4K/yr -34.3%1.8% conv.

All search terms

Top sanrio skincare products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sol de Janeiro Brazilian Touch Hand Cream

Sol de Janeiro$14.764.7★2,533 rev

The Crme Shop Korean Cute Scented Pocket Portable Soothing Advanced Must-Have on-the-go x Sanrio Hello Kitty Handy Dandy Cream (Strawberry Cake)

The Crème Shop$5.254.7★542 rev

The Creme Shop x Hello Kitty Pocket Portable Soothing Advanced Luxuriously Hand Creams Shea Butter Vitamin E - Superior Hydration and Repair for Dry Skin Cute Scented - Sweet Strawberry

The Crème Shop$5.204.8★127 rev

the CREME shop Hello Kitty limited edition dry skin repair hand creme trio with shea butter & vitamin e

The Crème Shop$13.734.8★60 rev

The Crme Shop Korean Cute Scented Pocket Portable Soothing Advanced Must-Have on-the-go - The Crme Shop x Sanrio Hello Kitty Handy Dandy Cream(Apple Blossom)

The Crème Shop$5.464.6★311 rev

Newest

by launch date

Flower Knows Strawberry Cupid Collection Scented Hand Cream Moisturizes Nourishes & Long-Lasting Butter Hand Lotion With Sweet Fragrance Natural Ingredients Travel Size 1.76 Oz(Strawberry Milk Shake)

Flower Knows$15.2218 rev

7mo ago

Sol de Janeiro Mini Body Cream Trial Set - Travel Size Set - Beauty Minis - Brazilian Bum Bum Cream & Bom Dia Bright Cream - 2 Piece Set 25 mL - $24 Value

Sol de Janeiro$18.58550 rev

10mo ago

MUMCHIT Perfume Keyring Hand Cream 1.7 fl oz 5 Fragrances Customizable Sticker Pack Non-Greasy Fast Absorbing Long Lasting Scent (1.7 fl oz Milk Tea)

Generic$15.9729 rev

1y ago

The Crme Shop x Sanrio Hello Kitty Moisturizing Hand Crme - Indulgent Shea Butter and Vitamin E Formula for Soft Smooth Hands (Birthday Cake)

The Crème Shop$6.63107 rev

2y ago

The Crme Shop x Sanrio Hello Kitty Moisturizing Hand Crme - Indulgent Shea Butter and Vitamin E Formula for Soft Smooth Hands (Chocolate Covered Strawberry)

The Crème Shop$4.6425 rev

2y ago

What buyers say about sanrio skincare

What buyers praise and complain about, mined from review topics.

What buyers love

Smell45%

“Good Smell”

Moist/Dry14%

“super hydrating”

Soft Feel10%

“Feels really good”

Size-Overall4%

“Cute size”

Value For Money3%

“Excellent price”

Quality-Overall3%

“Good quality”

Absorbency2%

“absorbs very well”

Gifting Purpose1%

“Was a gift”

Thickness1%

“I like that this is a bit thicker than the tub of the cream”

Texture/Consistency-Overall1%

“The texture is rich”

What buyers complain about

Smell22%

“VERY strong scent”

Size-Overall16%

“not so amazing size”

Value For Money6%

“Not worth the money”

Moist/Dry6%

“Didn't moisturize well”

Product Condition3%

“I received an open and used lotion”

Suitability Dry Skin2%

“doesn't make skin smooth just for temporary feel its good”

Suitability Winter Weather2%

“definitely not for the New York winter cold”

Thickness2%

“The lotion is thick”

Hard Feel1%

“Not soft enough”

Allergies1%

“However, I was very disappointed to find that EOS hand cream actually contains one ingredient that can cause irritation in people with sensitive skin”

Top return reasons

Size-Overall34%

Smell33%

Product Condition7%

Value For Money6%

Advertised Vs Actual Product5%

Leak-Proof4%

Moist/Dry3%

Defective Material/Parts1%