Sanrio Skincare
FailShoppers spend an estimated $9K a year here, so Sanrio Skincare is a Fail.
- Flapen Score
- 25 / 100Ranks 10,871 of 10,978 Beauty & Personal Care niches · −23 vs the category median of 4825
- Market size
- $9K/yr46K searches / yr
- 90-day growth
- -29.4%search demand this quarter
- Competition
- 71%top-5 click share · 6 brands · 77 sellers
Flapen Score
Sanrio Skincare against its category
The dotted line is the Beauty & Personal Care average. Past it, Sanrio Skincare is stronger. Inside it, weaker.
Market
The Sanrio Skincare market on Amazon at a glance
Shoppers on Amazon United States searched for Sanrio Skincare 46K times last year and spent an estimated $9K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 25 out of 100, a Fail.
01 · Demand
An estimated 2.1% of those searches ended in a purchase.
Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -29.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9K a year.
- Searches, last 12 months
- 46K
- Growth, 90 days vs prior 90
- -29.4%
- Conversion, latest week
- 2.1%
- Market size, estimated
- $9Ka year
- Peak month
- December3.5× the quietest month
- Top search term
- sol de janeiro hand cream19K searches a year
02 · Price
A sale here is worth $9.70.
Listings sell for $9.70 on average, from $4.12 to $18.58. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $9.70 that is $970 to $2K a year per listing.
- Average price
- $9.70under the $15 to $100 sweet spot
- Price range
- $4.12–$18.58
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $970–$2K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
46% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #542 within Foot & Hand Care. It carries 2,093 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 46%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #542in Foot & Hand Care
- Average rating
- 4.68 starsAmazon United States average 4.42 stars
- Average reviews
- 2,093per listing
- Listings tracked
- 13
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Sanrio Skincare products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
77
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
0%
- Brand 147%
- Brand 238%
- Brand 35%
- Brand 44%
- Brand 53%
- Brand 62%
- Open — no brand owns it (0%)
Demand
Sanrio Skincare search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.5×
Search terms
Top Sanrio Skincare search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sol de janeiro hand cream19K/yr
- cute hand cream9K/yr
- hello kitty hand cream8K/yr
- cute hand lotion4K/yr
- sol de janeiro foot cream3K/yr
- sanrio hand cream4K/yr
Reviews and returns
What reviews say buyers love and hate about Sanrio Skincare
We read the reviews and the return reasons for every product selling here.
“VERY strong scent”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sanrio Skincare questions
Answered from the same tracked data.









