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Sanrio Skincare

Fail

Shoppers spend an estimated $9K a year here, so Sanrio Skincare is a Fail.

Flapen Score
25
25 / 100
Ranks 10,871 of 10,978 Beauty & Personal Care niches · −23 vs the category median of 48
Market size
$9K/yr46K searches / yr
90-day growth
-29.4%search demand this quarter
Competition
71%top-5 click share · 6 brands · 77 sellers

Flapen Score

Sanrio Skincare against its category

The dotted line is the Beauty & Personal Care average. Past it, Sanrio Skincare is stronger. Inside it, weaker.

25Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sanrio Skincare market on Amazon at a glance

Shoppers on Amazon United States searched for Sanrio Skincare 46K times last year and spent an estimated $9K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 25 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -29.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
-29.4%
Conversion, latest week
2.1%
Market size, estimated
$9Ka year
Peak month
December3.5× the quietest month
Top search term
sol de janeiro hand cream19K searches a year

02 · Price

A sale here is worth $9.70.

Listings sell for $9.70 on average, from $4.12 to $18.58. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $9.70 that is $970 to $2K a year per listing.

Average price
$9.70under the $15 to $100 sweet spot
Price range
$4.12–$18.58
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$970–$2K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

46% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #542 within Foot & Hand Care. It carries 2,093 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#542in Foot & Hand Care
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
2,093per listing
Listings tracked
13

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
62 months

Products

Top Sanrio Skincare products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

77

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • Brand 147%
  • Brand 238%
  • Brand 35%
  • Brand 44%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (0%)

Demand

Sanrio Skincare search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KHoliday '24Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Sanrio Skincare search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sol de janeiro hand cream19K/yr
  • cute hand cream9K/yr
  • hello kitty hand cream8K/yr
  • cute hand lotion4K/yr
  • sol de janeiro foot cream3K/yr
  • sanrio hand cream4K/yr

Reviews and returns

What reviews say buyers love and hate about Sanrio Skincare

We read the reviews and the return reasons for every product selling here.

45%of positive reviews mention “Smell”
22%of negative reviews mention “Smell”
0.6%of orders come back
“VERY strong scent”
A buyer, on “Smell”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Sanrio Skincare questions

Answered from the same tracked data.