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Sandalwood Soap

Maybe

An estimated 0.6% of orders come back. But the average product has 5,617 reviews to catch up to, so Sandalwood Soap is a Maybe.

Flapen Score
55
55 / 100
Top 19% of 10,978 Beauty & Personal Care niches · +7 vs the category median of 48
Market size
$274K/yr158K searches / yr
90-day growth
+5.6%search demand this quarter
Competition
59%top-5 click share · 12 brands · 66 sellers

Flapen Score

Sandalwood Soap against its category

The dotted line is the Beauty & Personal Care average. Past it, Sandalwood Soap is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sandalwood Soap market on Amazon at a glance

Shoppers on Amazon United States searched for Sandalwood Soap 158K times last year and spent an estimated $274K. The top 5 brands take 80% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 9.9% of those searches ended in a purchase.

Shoppers searched for this 158K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.9% of those searches ended in a purchase. Searches in the last 90 days moved +5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $274K a year.

Searches, last 12 months
158K
Growth, 90 days vs prior 90
+5.6%
Conversion, latest week
9.9%
Market size, estimated
$274Ka year
Peak month
August1.5× the quietest month
Top search term
sandalwood soap61K searches a year

02 · Price

A sale here is worth $17.49.

Listings sell for $17.49 on average, from $6.97 to $36.16. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $17.49 that is $9K to $13K a year per listing.

Average price
$17.49inside the $15 to $100 sweet spot
Price range
$6.97–$36.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
$9K–$13K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #615 within Cleansers. It carries 5,617 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#615in Cleansers
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
5,617per listing
Listings tracked
18

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Products

Top Sandalwood Soap products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.

$0$27K$55K$82K$109K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

66

Est. top-5 brand share

80%

Top 20: 100%

Est. top-5 click share

59%

Top 20: 100%

Open market

16%

  • Mysore Sandal52%
  • Bee & Flower11%
  • Mysore6%
  • DOVE MEN + CARE5%
  • Dr. Squatch5%
  • BELA5%
  • Open — no brand owns it (6 brands, 16%)

Demand

Sandalwood Soap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Sandalwood Soap search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • sandalwood soap61K/yr
  • mysore sandal soap26K/yr
  • sandalwood soap bar13K/yr
  • sandalwood soap for men11K/yr
  • sandalwood bar soap8K/yr
  • mysore sandalwood soap21K/yr
  • mysore sandal4K/yr
  • sandlewood soap4K/yr
  • mysore3K/yr
  • sandal soap3K/yr

Reviews and returns

What reviews say buyers love and hate about Sandalwood Soap

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Smell”
51%of negative reviews mention “Smell”
0.6%of orders come back
“It smells horrible”
A buyer, on “Smell”51% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Sandalwood Soap questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data