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Sandalwood Shaving Cream

Maybe

Buyers convert on 15.1% of searches. But the top 5 brands take 100% of clicks, so Sandalwood Shaving Cream is a Maybe.

Flapen Score
56
56 / 100
Top 17% of 10,978 Beauty & Personal Care niches · +8 vs the category median of 48
Market size
$1.8M/yr340K searches / yr
90-day growth
+0.2%search demand this quarter
Competition
58%top-5 click share · 3 brands · 17 sellers

Flapen Score

Sandalwood Shaving Cream against its category

The dotted line is the Beauty & Personal Care average. Past it, Sandalwood Shaving Cream is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sandalwood Shaving Cream market on Amazon at a glance

Shoppers on Amazon United States searched for Sandalwood Shaving Cream 340K times last year and spent an estimated $1.8M. All 3 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 15.1% of those searches ended in a purchase.

Shoppers searched for this 340K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.1% of those searches ended in a purchase. Searches in the last 90 days moved +0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.8M a year.

Searches, last 12 months
340K
Growth, 90 days vs prior 90
+0.2%
Conversion, latest week
15.1%
Market size, estimated
$1.8Ma year
Peak month
December6.0× the quietest month
Top search term
art of shaving90K searches a year

02 · Price

A sale here is worth $35.16.

Listings sell for $35.16 on average, from $19.06 to $100.28. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At $35.16 that is $70K to $88K a year per listing.

Average price
$35.16inside the $15 to $100 sweet spot
Price range
$19.06–$100.28
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
2,000–2,500
Revenue per listing a year
$70K–$88K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #34 within Men's. It carries 11,628 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
91%
Out of stock, average day
2.2%
Average rank
#34in Men's
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
11,628per listing
Listings tracked
22

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 104 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
104 months

Products

Top Sandalwood Shaving Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 falling

Sellers

17

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

58%

Top 20: 98%

Open market

0%

  • Brand 169%
  • Brand 229%
  • Brand 32%

Demand

Sandalwood Shaving Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 6.0×

Search terms

Top Sandalwood Shaving Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • art of shaving90K/yr
  • taylor of old bond street shaving cream56K/yr
  • the art of shaving51K/yr
  • taylor of old bond street37K/yr
  • art of shaving cream39K/yr
  • the art of shaving shave cream13K/yr
  • sandalwood shaving cream11K/yr
  • art of shaving sandalwood13K/yr
  • the art of shaving sandalwood4K/yr
  • art of shaving travel size4K/yr

Reviews and returns

What reviews say buyers love and hate about Sandalwood Shaving Cream

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Smell”
19%of negative reviews mention “Value For Money”
0.5%of orders come back
“But Expensive”
A buyer, on “Value For Money”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Sandalwood Shaving Cream questions

Answered from the same tracked data.