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Sandalwood Shampoo

Fail

The top 5 brands take 98% of clicks, so Sandalwood Shampoo is a Fail.

Flapen Score
44
44 / 100
Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 48
Market size
$197K/yr76K searches / yr
90-day growth
-0.5%search demand this quarter
Competition
75%top-5 click share · 6 brands · 21 sellers

Flapen Score

Sandalwood Shampoo against its category

The dotted line is the Beauty & Personal Care average. Past it, Sandalwood Shampoo is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sandalwood Shampoo market on Amazon at a glance

Shoppers on Amazon United States searched for Sandalwood Shampoo 76K times last year and spent an estimated $197K. The top 5 brands take 98% of clicks. Demand peaks in Jul. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 10.9% of those searches ended in a purchase.

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.9% of those searches ended in a purchase. Searches in the last 90 days moved -0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $197K a year.

Searches, last 12 months
76K
Growth, 90 days vs prior 90
-0.5%
Conversion, latest week
10.9%
Market size, estimated
$197Ka year
Peak month
July2.6× the quietest month
Top search term
every man jack 3 in 133K searches a year

02 · Price

A sale here is worth $23.90.

Listings sell for $23.90 on average, from $8.70 to $29.42. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $23.90 that is $12K to $18K a year per listing.

Average price
$23.90inside the $15 to $100 sweet spot
Price range
$8.70–$29.42
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
$12K–$18K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #366 within 3-in-1 Shampoo, Conditioner & Body Wash. It carries 3,452 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
93%
Out of stock, average day
0.5%
Average rank
#366in 3-in-1 Shampoo, Conditioner & Body Wash
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
3,452per listing
Listings tracked
14

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
64 months

Products

Top Sandalwood Shampoo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

21

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • Brand 183%
  • Brand 25%
  • Brand 34%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (0%)

Demand

Sandalwood Shampoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KBlack Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 2.6×

Search terms

Top Sandalwood Shampoo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • every man jack 3 in 133K/yr
  • everyman jack 3 in 118K/yr
  • sandalwood shampoo15K/yr
  • sandalwood shampoo and conditioner5K/yr
  • sandalwood shampoo for men4K/yr

Reviews and returns

What reviews say buyers love and hate about Sandalwood Shampoo

We read the reviews and the return reasons for every product selling here.

45%of positive reviews mention “Smell”
27%of negative reviews mention “Smell”
0.4%of orders come back
“NO SCENT”
A buyer, on “Smell”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Sandalwood Shampoo questions

Answered from the same tracked data.