Sandalwood Shampoo
FailThe top 5 brands take 98% of clicks, so Sandalwood Shampoo is a Fail.
- Flapen Score
- 44 / 100Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 4844
- Market size
- $197K/yr76K searches / yr
- 90-day growth
- -0.5%search demand this quarter
- Competition
- 75%top-5 click share · 6 brands · 21 sellers
Flapen Score
Sandalwood Shampoo against its category
The dotted line is the Beauty & Personal Care average. Past it, Sandalwood Shampoo is stronger. Inside it, weaker.
Market
The Sandalwood Shampoo market on Amazon at a glance
Shoppers on Amazon United States searched for Sandalwood Shampoo 76K times last year and spent an estimated $197K. The top 5 brands take 98% of clicks. Demand peaks in Jul. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 10.9% of those searches ended in a purchase.
Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.9% of those searches ended in a purchase. Searches in the last 90 days moved -0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $197K a year.
- Searches, last 12 months
- 76K
- Growth, 90 days vs prior 90
- -0.5%
- Conversion, latest week
- 10.9%
- Market size, estimated
- $197Ka year
- Peak month
- July2.6× the quietest month
- Top search term
- every man jack 3 in 133K searches a year
02 · Price
A sale here is worth $23.90.
Listings sell for $23.90 on average, from $8.70 to $29.42. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $23.90 that is $12K to $18K a year per listing.
- Average price
- $23.90inside the $15 to $100 sweet spot
- Price range
- $8.70–$29.42
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $12K–$18K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
64% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #366 within 3-in-1 Shampoo, Conditioner & Body Wash. It carries 3,452 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 93%
- Out of stock, average day
- 0.5%
- Average rank
- #366in 3-in-1 Shampoo, Conditioner & Body Wash
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 3,452per listing
- Listings tracked
- 14
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Sandalwood Shampoo products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
21
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
0%
- Brand 183%
- Brand 25%
- Brand 34%
- Brand 43%
- Brand 53%
- Brand 62%
- Open — no brand owns it (0%)
Demand
Sandalwood Shampoo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 2.6×
Search terms
Top Sandalwood Shampoo search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- every man jack 3 in 133K/yr
- everyman jack 3 in 118K/yr
- sandalwood shampoo15K/yr
- sandalwood shampoo and conditioner5K/yr
- sandalwood shampoo for men4K/yr
Reviews and returns
What reviews say buyers love and hate about Sandalwood Shampoo
We read the reviews and the return reasons for every product selling here.
“NO SCENT”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sandalwood Shampoo questions
Answered from the same tracked data.









