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Sandalwood Perfume for Women

Maybe

An estimated 0.1% of orders come back. But the average product has 4,026 reviews to catch up to, so Sandalwood Perfume for Women is a Maybe.

Flapen Score
54
54 / 100
Top 22% of 10,978 Beauty & Personal Care niches · +6 vs the category median of 48
Market size
$336K/yr341K searches / yr
90-day growth
+5.5%search demand this quarter
Competition
62%top-5 click share · 13 brands · 558 sellers

Flapen Score

Sandalwood Perfume for Women against its category

The dotted line is the Beauty & Personal Care average. Past it, Sandalwood Perfume for Women is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sandalwood Perfume for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Sandalwood Perfume for Women 341K times last year and spent an estimated $336K. The top 5 brands take 88% of clicks. Demand peaks in Nov. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 341K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $336K a year.

Searches, last 12 months
341K
Growth, 90 days vs prior 90
+5.5%
Conversion, latest week
4.0%
Market size, estimated
$336Ka year
Peak month
November2.9× the quietest month
Top search term
sandalwood perfume66K searches a year

02 · Price

A sale here is worth $24.90.

Listings sell for $24.90 on average, from $6.93 to $67.65. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $24.90 that is $19K to $25K a year per listing.

Average price
$24.90inside the $15 to $100 sweet spot
Price range
$6.93–$67.65
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
$19K–$25K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #204 within Women's. It carries 4,026 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
96%
Out of stock, average day
3.1%
Average rank
#204in Women's
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
4,026per listing
Listings tracked
23

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
63 months

Products

Top Sandalwood Perfume for Women products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.

$0$34K$67K$101K$135K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

558

Est. top-5 brand share

88%

Top 20: 100%

Est. top-5 click share

62%

Top 20: 96%

Open market

10%

  • Victoria's Secret76%
  • Gya Labs3%
  • Dossier3%
  • Jergens3%
  • Kuumba Made3%
  • Vera Wang2%
  • Open — no brand owns it (7 brands, 10%)

Demand

Sandalwood Perfume for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KBlack Friday '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.9×

Search terms

Top Sandalwood Perfume for Women search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • sandalwood perfume66K/yr
  • bare victoria secret perfume56K/yr
  • sandalwood perfume for women43K/yr
  • victoria secret bare35K/yr
  • bare perfume29K/yr
  • victoria secret bare perfume23K/yr
  • bare victoria secret14K/yr
  • bare perfume victoria secret20K/yr
  • victoria secret perfume bare15K/yr
  • sandalwood perfume oil9K/yr

Reviews and returns

What reviews say buyers love and hate about Sandalwood Perfume for Women

We read the reviews and the return reasons for every product selling here.

73%of positive reviews mention “Smell”
69%of negative reviews mention “Smell”
0.1%of orders come back
“Chemical Smell”
A buyer, on “Smell”69% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Sandalwood Perfume for Women questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data