Sandalwood Deodorant for Men

Shoppers searched for this 846K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.3% of those searches ended in a purchase. Searches in the last 90 days moved +4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.9M a year.

Searches, last 12 months

846K

Growth, 90 days vs prior 90

+4.6%

Conversion, latest week

12.3%

Market size, estimated

$1.9Ma year

Peak month

December1.5× the quietest month

Top search term

every man jack deodorant199K searches a year

Listings sell for $17.89 on average, from $6.28 to $35.75. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,500 to 2,000 of them. At $17.89 that is $27K to $36K a year per listing.

Average price

$17.89inside the $15 to $100 sweet spot

Price range

$6.28–$35.75

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

1,500–2,000

Revenue per listing a year

$27K–$36K

Returns

0.5%of orders · Amazon United States median 2.1%

55% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #298 within Deodorants & Antiperspirants. It carries 3,134 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

55%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#298in Deodorants & Antiperspirants

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

3,134per listing

Listings tracked

38

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

71 months