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Sandalwood Cologne for Men

Maybe

Returns run at only 0.2% of orders. But the average product has 10,420 reviews to catch up to, so Sandalwood Cologne for Men is a Maybe.

Flapen Score
54
54 / 100
Top 22% of 10,978 Beauty & Personal Care niches · +6 vs the category median of 48
Market size
$225K/yr185K searches / yr
90-day growth
+0.2%search demand this quarter
Competition
58%top-5 click share · 18 brands · 87 sellers

Flapen Score

Sandalwood Cologne for Men against its category

The dotted line is the Beauty & Personal Care average. Past it, Sandalwood Cologne for Men is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sandalwood Cologne for Men market on Amazon at a glance

Shoppers on Amazon United States searched for Sandalwood Cologne for Men 185K times last year and spent an estimated $225K. The top 5 brands take 71% of clicks. Demand peaks in Jul–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

3.6% of searches ended in a purchase last week.

Shoppers searched for this 185K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $225K a year.

Searches, last 12 months
185K
Growth, 90 days vs prior 90
+0.2%
Conversion, latest week
3.6%
Market size, estimated
$225Ka year
Peak month
December9.2× the quietest month
Top search term
sandalwood cologne for men84K searches a year

02 · Price

A sale here is worth $33.91.

Listings sell for $33.91 on average, from $9.61 to $119.84. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $33.91 that is $3K to $8K a year per listing.

Average price
$33.91inside the $15 to $100 sweet spot
Price range
$9.61–$119.84
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #183 within Men's. It carries 10,420 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
2.4%
Average rank
#183in Men's
Average rating
4.31 starsAmazon United States average 4.42 stars
Average reviews
10,420per listing
Listings tracked
25

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 86 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
86 months

Products

Top Sandalwood Cologne for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

$0$22K$45K$67K$90K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

87

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

58%

Top 20: 95%

Open market

25%

  • Viking Revolution35%
  • Blackstone13%
  • Duke Cannon Supply Co.10%
  • Dr. Squatch9%
  • Cremo5%
  • RALPH LAUREN FRAGRANCES4%

Demand

Sandalwood Cologne for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KHoliday '24Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Dec · busiest ÷ quietest = 9.2×

Search terms

Top Sandalwood Cologne for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sandalwood cologne for men84K/yr
  • sandalwood cologne39K/yr
  • mens sandalwood cologne11K/yr
  • every man jack cologne12K/yr
  • sandalwood perfume for men7K/yr
  • blackstone cologne5K/yr
  • mens cologne sandalwood6K/yr
  • sandalwood mens cologne4K/yr
  • blackstone mens cologne4K/yr
  • everyman jack cologne3K/yr

Reviews and returns

What reviews say buyers love and hate about Sandalwood Cologne for Men

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell52%+2.00

Scent doesn't last long

Chemical scent

Very heavy scent

Durability8%−0.13

DOESN'T LAST

short duration

Broken glass

Size-Overall3%

Ridiculously small

Bottle was smaller than I expected

So big

Quality-Overall3%+0.47

Bad quality

the quality is quiet cheap

Absolute garbage

Value For Money3%+1.12

Not worth the price

Price little high

Overpriced

Love

Smell68%+2.00

Interesting smell

Clean Scent

Fresh scent

Value For Money8%+1.12

Great buy for the money

Fair price

Affordable price

Quality-Overall5%+0.47

Great quality, exactly as described, and arrived on time

The quality of the bottle is perfect

Amazing quality

Durability3%−0.13

The container is very durable

Very durable

Holds up well for Daily Use

Gifting Purpose3%+0.60

perfect for gifting

Christmas Gift

Great Gift

Return

0.2% Return rate 17% Fixable by listing

Smell71%█▇█▇▇▇

Scent doesn't last long

Chemical scent

Very heavy scent

Advertised Vs Actual Product9%▄▆▅▇█▆

Not as Advertised

I take issue with such a poor description of the product

Not as described

Size-Overall7%▅█▃▅▆▄

Ridiculously small

Bottle was smaller than I expected

So big

Leak-Proof3%▃▂▂▂▄█

Leaked

Leaking package

Bottle leakage

Durability2%▂▂▃█▂▄

DOESN'T LAST

short duration

Broken glass

FAQ

Common Sandalwood Cologne for Men questions

Answered from the same tracked data.