Skip to content

Sandalwood Body Wash

Maybe

An estimated 0.4% of orders come back. But the top 5 brands take 99% of clicks, so Sandalwood Body Wash is a Maybe.

Flapen Score
58
58 / 100
Top 12% of 10,978 Beauty & Personal Care niches · +10 vs the category median of 48
Market size
$1.5M/yr605K searches / yr
90-day growth
+7.4%search demand this quarter
Competition
51%top-5 click share · 6 brands · 579 sellers

Flapen Score

Sandalwood Body Wash against its category

The dotted line is the Beauty & Personal Care average. Past it, Sandalwood Body Wash is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sandalwood Body Wash market on Amazon at a glance

Shoppers on Amazon United States searched for Sandalwood Body Wash 605K times last year and spent an estimated $1.5M. The top 5 brands take 99% of clicks. Demand peaks in Oct. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 11.2% of those searches ended in a purchase.

Shoppers searched for this 605K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.2% of those searches ended in a purchase. Searches in the last 90 days moved +7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.

Searches, last 12 months
605K
Growth, 90 days vs prior 90
+7.4%
Conversion, latest week
11.2%
Market size, estimated
$1.5Ma year
Peak month
October3.0× the quietest month
Top search term
every man jack body wash303K searches a year

02 · Price

A sale here is worth $22.19.

Listings sell for $22.19 on average, from $8.34 to $41.34. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At $22.19 that is $44K to $55K a year per listing.

Average price
$22.19inside the $15 to $100 sweet spot
Price range
$8.34–$41.34
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
2,000–2,500
Revenue per listing a year
$44K–$55K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

66% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #232 within Cleansers. It carries 3,945 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
66%
Prime listings
100%
Out of stock, average day
9.0%
Average rank
#232in Cleansers
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
3,945per listing
Listings tracked
29

04 · Newcomers

7 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
7
Successful launches
7Amazon's first-year sales bar
Average brand age
65 months

Products

Top Sandalwood Body Wash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 rising

Sellers

579

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

51%

Top 20: 90%

Open market

0%

  • Brand 178%
  • Brand 29%
  • Brand 37%
  • Brand 44%
  • Brand 51%
  • Brand 61%

Demand

Sandalwood Body Wash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 3.0×

Search terms

Top Sandalwood Body Wash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • every man jack body wash303K/yr
  • everyman jack bodywash93K/yr
  • sandalwood body wash66K/yr
  • native sandalwood and shea butter19K/yr
  • sandalwood body wash for men14K/yr
  • dove sandalwood body wash9K/yr
  • native body wash sandalwood12K/yr
  • everyman jack body wash7K/yr
  • every man jack body wash sandalwood10K/yr
  • mens body wash every man jack8K/yr

Reviews and returns

What reviews say buyers love and hate about Sandalwood Body Wash

We read the reviews and the return reasons for every product selling here.

47%of positive reviews mention “Smell”
25%of negative reviews mention “Smell”
0.4%of orders come back
“Smells like vomit”
A buyer, on “Smell”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Sandalwood Body Wash questions

Answered from the same tracked data.