sand and fog body wash
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$32.59avg listing price — sweet spot $15–$100
Price range
Great$12.63–$54.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay3,401.7avg incumbent reviews — the moat a new listing must climb
Growth
Okay+0.2%90-day search growth — must beat 0% to launch
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Competition
Bad81%top-5 click share — a locked-up shelf
Market size
Bad$30K$30K/yr · 53K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, sand and fog body wash is a $30K/yr Amazon United States market (53K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
sand and fog body wash market data
- Units sold / yr
- 2K–2K
- avg 100–250/product
- Revenue / yr
- $49K–$65K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #1,820
- Page quality
- 0%
- Prime
- 50%
- Sponsored
- 30%
- Out of stock
- 4.1%
- Avg brand age
- 47 months
- Avg seller age
- 127 days
Competition & brand share
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
7
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
0%
- Salt & Stone54%
- Generic41%
- Sand + Fog5%
Top sand and fog body wash search terms
- sand and fog body wash38K/yr
- salt and stone body wash saffron and cedar4K/yr
- salt and stone saffron and cedar body wash3K/yr
- sand + fog body wash4K/yr
- sand fog body wash3K/yr
Top sand and fog body wash products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Salt & Stone Body Wash with Antioxidants for Deep Moisture | For Women & Men Sulfate Paraben & Dye Free Leaving Skin Soft and Hydrated | Saffron & Cedar 15.2 fl oz
Salt & Stone$34.964.3★8,494 rev
SAND and FOG CALIFORNIA BEACH HOUSE Aloe Nourishing & Cleansing BODY WASH/Shower Gel Paraben & Silicone Free Made with Aloe Moisturizing 32 OZ
Generic$31.334.4★4 rev
Sand and Fog 32 OZ Tahitian Vanilla Body Wash/Showel Gel
Generic$31.004.0★5 rev
Sand and Fog 32 OZ Teakwood Body Wash/Shower Gel
Generic$32.374.5★2 rev
Salt & Stone Body Wash with Antioxidants for Deep Moisture | For Women & Men Sulfate Paraben & Dye Free Leaving Skin Soft and Hydrated | Bergamot & Hinoki 15.2 fl oz
Salt & Stone$34.934.3★8,494 rev
Newest
by launch date
Salt & Stone Body Wash with Antioxidants for Deep Moisture | For Women & Men Sulfate Paraben & Dye Free Leaving Skin Soft and Hydrated | Saffron & Cedar Refill 32 fl oz
Salt & Stone$54.338,494 rev
SAND and FOG CALIFORNIA BEACH HOUSE Aloe Nourishing & Cleansing BODY WASH/Shower Gel Paraben & Silicone Free Made with Aloe Moisturizing 32 OZ
Generic$31.334 rev
Sand and Fog 32 OZ Tahitian Vanilla Body Wash/Showel Gel
Generic$31.005 rev
Sand and Fog 32 OZ Teakwood Body Wash/Shower Gel
Generic$32.372 rev
Sand and Fog 32 OZ Sweet Almond Body Wash/Shower Gel
Generic$32.430 rev
Trending
90-day click momentum
Sand and Fog Vanilla Sugar Body Wash 32 oz
Generic$27.090.0★
Sand and Fog 32 OZ Teakwood Body Wash/Shower Gel
Generic$32.374.5★
Sand and Fog 32 OZ Sweet Almond Body Wash/Shower Gel
Generic$32.430.0★
Sand and Fog 32 OZ Tahitian Vanilla Body Wash/Showel Gel
Generic$31.004.0★
Sand + Fog Vanilla Sandalwood - Scented Liquid Hand Soap - Moisturizing Hand Soap - Made with Aloe - Paraben Free - 15.7 oz
Sand + Fog$12.634.3★
What buyers say about sand and fog body wash
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing Scent”
“OUTSTANDING products”
“makes my skin soft”
“Lovely scent lathers up well”
“Moisturizing”
“Clean & fresh”
“It's an affordable yet viable option compared to the boutique brands”
“Great Gift”
“The fact that it is good for your skin is an added bonus”
“is gentle on the skin, no drying out”
What buyers complain about
“Bad smell”
“It is expensive”
“Doesn't lather well”
“Its a tiny bottle”
“Allergic reaction”
“it is not as easy as it appears to dispense the soap”
“My pump doesnt work”
“As soon as I got out of the shower and towel dried, it was gone”
“poor quality container”
“I do not think it is as moisturizing as some of the reviews state”
Top return reasons
Common questions
- Is sand and fog body wash profitable to sell on Amazon United States?
- The niche generates $30K/yr across 10 tracked products. 90-day search growth is +0.2%. Flapen's verdict: Skip it (37/100).
- How competitive is the sand and fog body wash niche?
- 3 brands and 7 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in sand and fog body wash?
- Top complaints mined from reviews: Smell, Value For Money, Lather. The return rate is 1.3%.
- What does it cost to enter the sand and fog body wash niche?
- Listings span $12.63–$54.33; the average listing price is $32.59 (sweet spot $15–$100). The average incumbent carries 3,402 reviews — the moat a new listing must climb.