Salted Caramel Perfume

Shoppers searched for this 17.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10.5M a year.

Searches, last 12 months

17.1M

Growth, 90 days vs prior 90

+5.0%

Conversion, latest week

2.0%

Market size, estimated

$10.5Ma year

Top search term

sol de janeiro11.3M searches a year

Listings sell for $31.07 on average, from $9.93 to $91.10. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 8,000 to 10,000 of them. At $31.07 that is $249K to $311K a year per listing.

Average price

$31.07inside the $15 to $100 sweet spot

Price range

$9.93–$91.10

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

400K–500K

Units per listing a year

8,000–10,000

Revenue per listing a year

$249K–$311K

Returns

0.3%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #44 within Sets & Kits. It carries 9,532 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

8.9%

Average rank

#44in Sets & Kits

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

9,532per listing

Listings tracked

38

13 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

13

Successful launches

11Amazon's first-year sales bar

Average brand age

47 months