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Salt and Sulfate Free Shampoo

Maybe

Returns run at only 0.5% of orders. But shoppers spend only $52K a year here, so Salt and Sulfate Free Shampoo is a Maybe.

Flapen Score
51
51 / 100
Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 48
Market size
$52K/yr113K searches / yr
90-day growth
-12.2%search demand this quarter
Competition
33%top-5 click share · 26 brands · 172 sellers

Flapen Score

Salt and Sulfate Free Shampoo against its category

The dotted line is the Beauty & Personal Care average. Past it, Salt and Sulfate Free Shampoo is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Salt and Sulfate Free Shampoo market on Amazon at a glance

Shoppers on Amazon United States searched for Salt and Sulfate Free Shampoo 113K times last year and spent an estimated $52K. The top 5 brands take 48% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.

Searches, last 12 months
113K
Growth, 90 days vs prior 90
-12.2%
Conversion, latest week
2.2%
Market size, estimated
$52Ka year
Peak month
August1.4× the quietest month
Top search term
shampoo sin sal y sin sulfato72K searches a year

02 · Price

A sale here is worth $21.02.

Listings sell for $21.02 on average, from $4.29 to $42.55. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $21.02 that is $0 to $2K a year per listing.

Average price
$21.02inside the $15 to $100 sweet spot
Price range
$4.29–$42.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #782 within Shampoo & Conditioner Sets. It carries 9,021 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
98%
Out of stock, average day
1.4%
Average rank
#782in Shampoo & Conditioner Sets
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
9,021per listing
Listings tracked
40

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
73 months

Products

Top Salt and Sulfate Free Shampoo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

$0$2K$3K$5K$6K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 falling

Sellers

172

Top-5 brand share

48%

Top 20: 94%

Top-5 click share

33%

Top 20: 76%

Open market

47%

  • KATIVA13%
  • Herbal Essences12%
  • Ritual Botanico8%
  • BINGO HAIR CARE8%
  • L'Oreal Paris7%
  • damila5%

Demand

Salt and Sulfate Free Shampoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Salt and Sulfate Free Shampoo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shampoo sin sal y sin sulfato72K/yr
  • champ sin sal11K/yr
  • salt free shampoo11K/yr
  • salt and sulfate free shampoo4K/yr
  • sodium lauryl sulfate free shampoo10K/yr
  • sodium free shampoo3K/yr
  • shampoo sin sal para cabello2K/yr
  • sodium lauryl sulfate free shampoo and conditioner176/yr
  • best selling sulfate free shampoo297/yr

Reviews and returns

What reviews say buyers love and hate about Salt and Sulfate Free Shampoo

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell14%+0.19

Unpleasant smell

Awful smell

Chemical smell

Moist/Dry10%−0.04

Dry

Not as hydrating as thought it would be

Not moisturizing

Hair Related7%−0.06

Wads of hair fell out

my hair has NEVER been this soft

Horrible for my hair

Allergies6%−0.03

itch like crazy

Rash

caused intense irritation

Motor Power4%−0.04

PUMP Issues

Does not pump

Pump not working

Love

Smell22%+0.19

The fragrance is amazing

it is fragrance free

Amazing Scent

Soft Feel12%

Leaves hair soft

Leaves hair soft

Soft and creamy

Quality-Overall11%+0.84

Decent price for quality

Excellent product

the quality is consistently reliable

Value For Money7%+0.55

Cheap price

Affordable price

Great deal

Moist/Dry6%−0.04

Great Moisturizer

Very Moisturizing

Very moisturizing

Return

0.5% Return rate 18% Fixable by listing

Leak-Proof20%▅▇▇▇▇█

leaked all over in its box

Bottle leaking

package received leaking

Smell13%▇▇▇▇▇█

Unpleasant smell

Awful smell

Chemical smell

Advertised Vs Actual Product8%▅▅▇█▇▄
Motor Power7%▅▅▆█▇█

PUMP Issues

Does not pump

Pump not working

Moist/Dry6%██▇▇▇▅

Dry

Not as hydrating as thought it would be

Not moisturizing

FAQ

Common Salt and Sulfate Free Shampoo questions

Answered from the same tracked data.