Salt and Sulfate Free Shampoo
MaybeReturns run at only 0.5% of orders. But shoppers spend only $52K a year here, so Salt and Sulfate Free Shampoo is a Maybe.
- Flapen Score
- 51 / 100Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 4851
- Market size
- $52K/yr113K searches / yr
- 90-day growth
- -12.2%search demand this quarter
- Competition
- 33%top-5 click share · 26 brands · 172 sellers
Flapen Score
Salt and Sulfate Free Shampoo against its category
The dotted line is the Beauty & Personal Care average. Past it, Salt and Sulfate Free Shampoo is stronger. Inside it, weaker.
Market
The Salt and Sulfate Free Shampoo market on Amazon at a glance
Shoppers on Amazon United States searched for Salt and Sulfate Free Shampoo 113K times last year and spent an estimated $52K. The top 5 brands take 48% of clicks. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
2.2% of searches ended in a purchase last week.
Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.
- Searches, last 12 months
- 113K
- Growth, 90 days vs prior 90
- -12.2%
- Conversion, latest week
- 2.2%
- Market size, estimated
- $52Ka year
- Peak month
- August1.4× the quietest month
- Top search term
- shampoo sin sal y sin sulfato72K searches a year
02 · Price
A sale here is worth $21.02.
Listings sell for $21.02 on average, from $4.29 to $42.55. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $21.02 that is $0 to $2K a year per listing.
- Average price
- $21.02inside the $15 to $100 sweet spot
- Price range
- $4.29–$42.55
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
70% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #782 within Shampoo & Conditioner Sets. It carries 9,021 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 98%
- Out of stock, average day
- 1.4%
- Average rank
- #782in Shampoo & Conditioner Sets
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 9,021per listing
- Listings tracked
- 40
04 · Newcomers
Amazon counts 3 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top Salt and Sulfate Free Shampoo products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
KATIVA Keratin Shampoo and Conditioner Set Sulfate Free Formula for Damaged Dry and Dull Hair Nourishes Softens and Adds Shine 355 mL Each
- Price
- $27.03
- Rating
- 4.3/5
- Reviews
- 334
- Age
- 3y ago

Moroccan Argan Oil Shampoo and Conditioner Set - Sulfate Free Anti Frizz Hydrating Care for Women - Deep Moisturizing Treatment for Color Keratin Treated Curly Damaged and Dry Hair
- Price
- $24.11
- Rating
- 4.4/5
- Reviews
- 13,702
- Age
- 9y ago

LOreal Paris EverPure Moisture Shampoo and Conditioner Set Sulfate-Free Hair Care for Dry or Color-Treated Hair with Rosemary Botanicals 17 Fl Oz Set
- Price
- $16.57
- Rating
- 4.6/5
- Reviews
- 14,468
- Age
- 7y ago

Herbal Essences Argan Oil Repair Shampoo & Conditioner Set Moisturizes & Smoothes Paraben-Free Color-Safe pH-Balanced Citrus Scent 20.2 Fl Oz 2-Pack
- Price
- $21.19
- Rating
- 4.6/5
- Reviews
- 23,163
- Age
- 7y ago

Ritual Botanico Shampoo Ultra Reparador S.O.S de cebolla y Argan sin sal ni sulfatos natural ayuda al crecimiento repara cuero cabelludo maltratados seco o con alisados 400ml Clear
- Price
- $19.14
- Rating
- 4.7/5
- Reviews
- 191
- Age
- 2y ago
Trending
90-day click momentum
Herbal Essences Shampoo Rose Hips + Passionfruit - Smooth Collection Shiny Hair with Vitamin E & Jojoba Safe for Color Treated Hair Floral Scent Cruelty-Free Dermatologist-Tested 29.2 Fl Oz
- Price
- $10.37
- Rating
- 4.7/5
- Reviews
- 6,535
- Age
- 4mo ago

Pantene Shampoo & Conditioner Set Daily Moisture Renewal - Pro-V Nutrients for Dry Color-Treated Straight to Curly Hair 72-Hour Hydration & Softness 52.8 Oz Total + Miracle Rescue Shot (0.5 Oz)
- Price
- $19.30
- Rating
- 4.7/5
- Reviews
- 15,545
- Age
- 4y ago

Herbal Essences Argan Oil Repair Shampoo & Conditioner Set Moisturizes & Smoothes Paraben-Free Color-Safe pH-Balanced Citrus Scent 20.2 Fl Oz 2-Pack
- Price
- $21.19
- Rating
- 4.6/5
- Reviews
- 23,163
- Age
- 7y ago

LOreal Paris Sulfate Free Bond Repair+ Shampoo and Conditioner Set with Bond + Amino Acid Complex Strengthens and Repairs Damaged or Color Treated Hair EverPure 13.6 Fl Oz Set (Packaging May Vary)
- Price
- $17.27
- Rating
- 4.5/5
- Reviews
- 7,504
- Age
- 5y ago

Shampoo and Conditioner Sulfate and Salt Free 16oz for Keratin Treated Hair by Smart Protection
- Price
- $28.32
- Rating
- 4.4/5
- Reviews
- 260
- Age
- 11y ago
Newest
by launch date
Herbal Essences Shampoo Rose Hips + Passionfruit - Smooth Collection Shiny Hair with Vitamin E & Jojoba Safe for Color Treated Hair Floral Scent Cruelty-Free Dermatologist-Tested 29.2 Fl Oz
- Price
- $10.37
- Rating
- 4.7/5
- Reviews
- 6,535
- Age
- 4mo ago

CeraVe Gentle Hydrating Shampoo With Ceramides Niacinamide & Hyaluronic Acid For Soft Healthy Looking Hair & Scalp Sulfate Free & Color Safe Shampoo For All Hair Types 12 Oz
- Price
- $8.64
- Rating
- 4.6/5
- Reviews
- 5,634
- Age
- 1y ago

Ritual Botanico Shampoo Control Grasa de Romero y Eucalipto Natural Sin sal Sulfatos Silicon ni Dimeticona Control Total del Cuero Cabelludo Graso Ideal para Cabellos Maltratados y Alisados 400ml
- Price
- $17.35
- Rating
- 4.7/5
- Reviews
- 223
- Age
- 2y ago

Ritual Botanico Shampoo Ultra Reparador S.O.S de cebolla y Argan sin sal ni sulfatos natural ayuda al crecimiento repara cuero cabelludo maltratados seco o con alisados 400ml Clear
- Price
- $19.14
- Rating
- 4.7/5
- Reviews
- 191
- Age
- 2y ago

Biotin Shampoo and Conditioner Set with Keratin - Sulfate-Free Advanced Anti-Thinning Hair Growth Shampoo and Conditioner Combo Repair Formula - with DHT Blockers for Men & Women - 16 fl oz each
- Price
- $26.27
- Rating
- 4.4/5
- Reviews
- 2,462
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 33% of clicks. An open shelf where new products get seen.
Brands
26 falling
Sellers
172
Top-5 brand share
48%
Top 20: 94%
Top-5 click share
33%
Top 20: 76%
Open market
47%
- KATIVA13%
- Herbal Essences12%
- Ritual Botanico8%
- BINGO HAIR CARE8%
- L'Oreal Paris7%
- damila5%
Demand
Salt and Sulfate Free Shampoo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Salt and Sulfate Free Shampoo search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- shampoo sin sal y sin sulfato72K/yr
- champ sin sal11K/yr
- salt free shampoo11K/yr
- salt and sulfate free shampoo4K/yr
- sodium lauryl sulfate free shampoo10K/yr
- sodium free shampoo3K/yr
- shampoo sin sal para cabello2K/yr
- sodium lauryl sulfate free shampoo and conditioner176/yr
- best selling sulfate free shampoo297/yr
Reviews and returns
What reviews say buyers love and hate about Salt and Sulfate Free Shampoo
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Unpleasant smell
Awful smell
Chemical smell
Dry
Not as hydrating as thought it would be
Not moisturizing
Wads of hair fell out
my hair has NEVER been this soft
Horrible for my hair
itch like crazy
Rash
caused intense irritation
PUMP Issues
Does not pump
Pump not working
Love
The fragrance is amazing
it is fragrance free
Amazing Scent
Leaves hair soft
Leaves hair soft
Soft and creamy
Decent price for quality
Excellent product
the quality is consistently reliable
Cheap price
Affordable price
Great deal
Great Moisturizer
Very Moisturizing
Very moisturizing
Return
0.5% Return rate 18% Fixable by listing
leaked all over in its box
Bottle leaking
package received leaking
Unpleasant smell
Awful smell
Chemical smell
PUMP Issues
Does not pump
Pump not working
Dry
Not as hydrating as thought it would be
Not moisturizing
Keep looking
Related niches
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Salt and Sulfate Free Shampoo questions
Answered from the same tracked data.









