Salt and Stone Lotion

Shoppers searched for this 600K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved +63.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $769K a year.

Searches, last 12 months

600K

Growth, 90 days vs prior 90

+63.3%

Conversion, latest week

6.0%

Market size, estimated

$769Ka year

Peak month

May3.4× the quietest month

Top search term

saltair body butter180K searches a year

Listings sell for $21.26 on average, from $8.78 to $26.61. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At $21.26 that is $32K to $43K a year per listing.

Average price

$21.26inside the $15 to $100 sweet spot

Price range

$8.78–$26.61

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

1,500–2,000

Revenue per listing a year

$32K–$43K

Returns

0.7%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #55 within Body Butters. It carries 1,845 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

2.5%

Average rank

#55in Body Butters

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

1,845per listing

Listings tracked

12

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

59 months