salt and stone hand soap
Launch itA $4.7M/yr market growing +7.6% this quarter with returns at 1.4% — clears our launch bar.
Market size
Incredible$4.7M$4.7M/yr · 1.7M searches
Avg price
Incredible$40.97avg listing price — sweet spot $15–$100
Price range
Incredible$30.91–$72.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Growth
Okay+7.6%90-day search growth — must beat 0% to launch
Review moat
Bad6,229avg incumbent reviews — the moat a new listing must climb
Competition
Bad92%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, salt and stone hand soap is a $4.7M/yr Amazon United States market (1.7M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Launch it — 56/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
salt and stone hand soap market data
- Units sold / yr
- 100K–125K
- avg 10,000–12,500/product
- Revenue / yr
- $4.1M–$5.1M
- units × avg price
- Conversion rate
- 6.7%
- Avg BSR
- #46
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 71%
- Out of stock
- 1.5%
- Avg brand age
- 56 months
- Avg seller age
- 132 days
Competition & brand share
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
7
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
0%
- Salt & Stone90%
- Le Labo5%
- OUAI4%
Demand & seasonality
Weekly Amazon search volume, last 96 weeks — +7.6% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 10.0×
Top salt and stone hand soap search terms
- salt and stone body wash774K/yr
- le labo308K/yr
- salt and stone sampler set102K/yr
- salt and stone hand soap63K/yr
- ouai hand soap55K/yr
- salt and stone discovery set39K/yr
- salt and stone mini set35K/yr
- salt and stone set45K/yr
- salt & stone body wash27K/yr
- salt and stone perfume sampler set31K/yr
Top salt and stone hand soap products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Salt & Stone Body Wash with Antioxidants for Deep Moisture | For Women & Men Sulfate Paraben & Dye Free Leaving Skin Soft and Hydrated | Santal & Vetiver 15.2 fl oz
Salt & Stone$34.794.3★8,494 rev
Salt & Stone Body Wash with Antioxidants for Deep Moisture | For Women & Men Sulfate Paraben & Dye Free Leaving Skin Soft and Hydrated | Bergamot & Hinoki 15.2 fl oz
Salt & Stone$34.934.3★8,494 rev
Le Labo Discovery Set Santal 33 Rose 31 Bergamote 22 Neroli 36 & The Noir 29 Sampler - .05 oz. Each
Le Labo$72.383.9★249 rev
Salt & Stone Body Wash with Antioxidants for Deep Moisture | For Women & Men Sulfate Paraben & Dye Free Leaving Skin Soft and Hydrated | Saffron & Cedar 15.2 fl oz
Salt & Stone$34.964.3★8,494 rev
Salt & Stone Body Wash Mini Discovery Set | For Women & Men Sulfate Paraben & Dye Free Leaving Skin Soft and Hydrated | Travel-Sized Body Wash
Salt & Stone$43.784.3★8,494 rev
Newest
by launch dateSalt & Stone Body Wash Mini Discovery Set | For Women & Men Sulfate Paraben & Dye Free Leaving Skin Soft and Hydrated | Travel-Sized Body Wash
Salt & Stone$43.788,494 rev
Salt & Stone Body Wash with Antioxidants for Deep Moisture | For Women & Men Sulfate Paraben & Dye Free Leaving Skin Soft and Hydrated | Santal & Vetiver 15.2 fl oz
Salt & Stone$34.798,494 rev
Salt & Stone Body Wash with Antioxidants for Deep Moisture | For Women & Men Sulfate Paraben & Dye Free Leaving Skin Soft and Hydrated | Saffron & Cedar 15.2 fl oz
Salt & Stone$34.968,494 rev
Salt & Stone Body Wash with Antioxidants for Deep Moisture | For Women & Men Sulfate Paraben & Dye Free Leaving Skin Soft and Hydrated | Black Rose & Oud 15.2 fl oz
Salt & Stone$35.038,494 rev
Salt & Stone Body Wash with Antioxidants for Deep Moisture | For Women & Men Sulfate Paraben & Dye Free Leaving Skin Soft and Hydrated | Bergamot & Hinoki 15.2 fl oz
Salt & Stone$34.938,494 rev
Trending
90-day click momentumSalt & Stone Body Wash with Antioxidants for Deep Moisture | For Women & Men Sulfate Paraben & Dye Free Leaving Skin Soft and Hydrated | Black Rose & Oud 15.2 fl oz
Salt & Stone$35.034.3★
Salt & Stone Body Wash Mini Discovery Set | For Women & Men Sulfate Paraben & Dye Free Leaving Skin Soft and Hydrated | Travel-Sized Body Wash
Salt & Stone$43.784.3★
Salt & Stone Body Wash with Antioxidants for Deep Moisture | For Women & Men Sulfate Paraben & Dye Free Leaving Skin Soft and Hydrated | Santal & Vetiver 15.2 fl oz
Salt & Stone$34.794.3★
Salt & Stone Body Wash with Antioxidants for Deep Moisture | For Women & Men Sulfate Paraben & Dye Free Leaving Skin Soft and Hydrated | Bergamot & Hinoki 15.2 fl oz
Salt & Stone$34.934.3★
OUAI Hand Wash Dean Street - Liquid Hand Soap with Jojoba Avocado & Rose Hip Oil for Replenished Skin - Gentle Exfoliating Kitchen & Bathroom Soap (16 Fl Oz)
OUAI$30.913.8★
What buyers say about salt and stone hand soap
What buyers praise and complain about, mined from review topics.What buyers love
“Fragrance is wonderful”
“OUTSTANDING products”
“my skin is soft”
“Lovely scent lathers up well”
“clean skin well”
“great moisturizer”
“Great Gift”
“Definitely worth the price”
“leaves my skin feeling soft. not tight or dry.”
“The fact that it is good for your skin is an added bonus”
What buyers complain about
“Smell is gross”
“It is expensive”
“BAD PUMP”
“Doesn't lather well”
“dispenser broken”
“Allergic reaction”
“Bottles are very small for the price”
“broke off before I could even use it”
“Won't open”
“poor quality container”
Top return reasons
Common questions
- Is salt and stone hand soap profitable to sell on Amazon United States?
- The niche generates $4.7M/yr across 7 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +7.6%. Flapen's verdict: Launch it (56/100).
- How competitive is the salt and stone hand soap niche?
- 3 brands and 7 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in salt and stone hand soap?
- Top complaints mined from reviews: Smell, Value For Money, Motor Power. The return rate is 1.4%.
- When does demand for salt and stone hand soap peak?
- Demand peaks in Mar–Apr–May–Jun; the busiest month runs 10.0× the quietest.
- What does it cost to enter the salt and stone hand soap niche?
- Listings span $30.91–$72.38; the average listing price is $40.97 (sweet spot $15–$100). The average incumbent carries 6,229 reviews — the moat a new listing must climb.