Salt and Stone
FailBuyers convert on only 0.7% of searches, so Salt and Stone is a Fail.
- Flapen Score
- 47 / 100Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 4847
- Market size
- $64K/yr371K searches / yr
- 90-day growth
- -0.1%search demand this quarter
- Competition
- 55%top-5 click share · 16 brands · 34 sellers
Flapen Score
Salt and Stone against its category
The dotted line is the Beauty & Personal Care average. Past it, Salt and Stone is stronger. Inside it, weaker.
Market
The Salt and Stone market on Amazon at a glance
Shoppers on Amazon United States searched for Salt and Stone 371K times last year and spent an estimated $64K. The top 5 brands take 67% of clicks. Demand peaks in Jan–Feb–Mar–Apr–May–Jun. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 371K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.
- Searches, last 12 months
- 371K
- Growth, 90 days vs prior 90
- -0.1%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $64Ka year
- Peak month
- April10.6× the quietest month
- Top search term
- primally pure305K searches a year
02 · Price
A sale here is worth $24.96.
Listings sell for $24.96 on average, from $11.57 to $51.76. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $24.96 that is $2K to $6K a year per listing.
- Average price
- $24.96inside the $15 to $100 sweet spot
- Price range
- $11.57–$51.76
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$6K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #100 within Deodorants & Antiperspirants. It carries 15,679 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #100in Deodorants & Antiperspirants
- Average rating
- 4.35 starsAmazon United States average 4.42 stars
- Average reviews
- 15,679per listing
- Listings tracked
- 23
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Salt and Stone products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 flat
Sellers
34
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
55%
Top 20: 96%
Open market
26%
- Brand 133%
- Brand 211%
- Brand 38%
- Brand 48%
- Brand 57%
- Brand 67%
Demand
Salt and Stone search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Mar, Apr, May, Jun · busiest ÷ quietest = 10.6×
Search terms
Top Salt and Stone search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- primally pure305K/yr
- primarily pure28K/yr
- primally pure products29K/yr
- primarly pure5K/yr
- primaly pure4K/yr
Reviews and returns
What reviews say buyers love and hate about Salt and Stone
We read the reviews and the return reasons for every product selling here.
“Weird scent”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Salt and Stone questions
Answered from the same tracked data.