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Salon Capes

Fail

Demand is soft, at -7.8% this quarter, so Salon Capes is a Fail.

Flapen Score
45
45 / 100
Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 48
Market size
$258K/yr319K searches / yr
90-day growth
-7.8%search demand this quarter
Competition
75%top-5 click share · 9 brands · 14 sellers

Flapen Score

Salon Capes against its category

The dotted line is the Beauty & Personal Care average. Past it, Salon Capes is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Salon Capes market on Amazon at a glance

Shoppers on Amazon United States searched for Salon Capes 319K times last year and spent an estimated $258K. The top 5 brands take 85% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 5.5% of those searches ended in a purchase.

Shoppers searched for this 319K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $258K a year.

Searches, last 12 months
319K
Growth, 90 days vs prior 90
-7.8%
Conversion, latest week
5.5%
Market size, estimated
$258Ka year
Peak month
May1.7× the quietest month
Top search term
salon capes63K searches a year

02 · Price

A sale here is worth $14.67.

Listings sell for $14.67 on average, from $4.49 to $34.79. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $14.67 that is $11K to $15K a year per listing.

Average price
$14.67under the $15 to $100 sweet spot
Price range
$4.49–$34.79
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
$11K–$15K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #341 within Salon & Spa Equipment. It carries 1,240 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#341in Salon & Spa Equipment
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
1,240per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Salon Capes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

14

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

9%

  • Brand 148%
  • Brand 212%
  • Brand 39%
  • Brand 49%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (3 brands, 9%)

Demand

Salon Capes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Black Friday '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Salon Capes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • salon capes63K/yr
  • capes for hairstylist54K/yr
  • shampoo cape32K/yr
  • hair dye cape27K/yr
  • salon capes for clients32K/yr
  • hair color cape17K/yr
  • hair coloring cape10K/yr
  • cape for hair coloring8K/yr
  • hairstylist capes for clients9K/yr
  • color cape7K/yr

Reviews and returns

What reviews say buyers love and hate about Salon Capes

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Water Resistance”
1.5%of orders come back
“NOT WATERPROOF”
A buyer, on “Water Resistance”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Salon Capes questions

Answered from the same tracked data.