Salon Capes
FailDemand is soft, at -7.8% this quarter, so Salon Capes is a Fail.
- Flapen Score
- 45 / 100Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 4845
- Market size
- $258K/yr319K searches / yr
- 90-day growth
- -7.8%search demand this quarter
- Competition
- 75%top-5 click share · 9 brands · 14 sellers
Flapen Score
Salon Capes against its category
The dotted line is the Beauty & Personal Care average. Past it, Salon Capes is stronger. Inside it, weaker.
Market
The Salon Capes market on Amazon at a glance
Shoppers on Amazon United States searched for Salon Capes 319K times last year and spent an estimated $258K. The top 5 brands take 85% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 5.5% of those searches ended in a purchase.
Shoppers searched for this 319K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $258K a year.
- Searches, last 12 months
- 319K
- Growth, 90 days vs prior 90
- -7.8%
- Conversion, latest week
- 5.5%
- Market size, estimated
- $258Ka year
- Peak month
- May1.7× the quietest month
- Top search term
- salon capes63K searches a year
02 · Price
A sale here is worth $14.67.
Listings sell for $14.67 on average, from $4.49 to $34.79. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $14.67 that is $11K to $15K a year per listing.
- Average price
- $14.67under the $15 to $100 sweet spot
- Price range
- $4.49–$34.79
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $11K–$15K
- Returns
- 1.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #341 within Salon & Spa Equipment. It carries 1,240 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 0.4%
- Average rank
- #341in Salon & Spa Equipment
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 1,240per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Salon Capes products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
14
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
9%
- Brand 148%
- Brand 212%
- Brand 39%
- Brand 49%
- Brand 57%
- Brand 66%
- Open — no brand owns it (3 brands, 9%)
Demand
Salon Capes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Salon Capes search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- salon capes63K/yr
- capes for hairstylist54K/yr
- shampoo cape32K/yr
- hair dye cape27K/yr
- salon capes for clients32K/yr
- hair color cape17K/yr
- hair coloring cape10K/yr
- cape for hair coloring8K/yr
- hairstylist capes for clients9K/yr
- color cape7K/yr
Reviews and returns
What reviews say buyers love and hate about Salon Capes
We read the reviews and the return reasons for every product selling here.
“NOT WATERPROOF”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Salon Capes questions
Answered from the same tracked data.









