Is sally makeup kit - the nightmare before christmas profitable to sell on Amazon United States?

The niche generates $27K/yr across 21 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +55.7%. Flapen's verdict: Skip it (45/100).

How competitive is the sally makeup kit - the nightmare before christmas niche?

12 brands and 21 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in sally makeup kit - the nightmare before christmas?

Top complaints mined from reviews: Color, Allergies, Product Condition. The return rate is 5.1% — above our launch gate.

When does demand for sally makeup kit - the nightmare before christmas peak?

Demand peaks in Sep–Oct–Nov; the busiest month runs 38.0× the quietest.

What does it cost to enter the sally makeup kit - the nightmare before christmas niche?

Listings span $5.68–$17.77; the average listing price is $8.53 (sweet spot $15–$100). The average incumbent carries 2,344 reviews — the moat a new listing must climb.

sally makeup kit - the nightmare before christmas

Skip it

A small market ($27K/yr) — this niche doesn't clear our bar today.

Conversion

Great9.8%

search→purchase rate — share of searches ending in a sale

Growth

Good+55.7%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,343.57

avg incumbent reviews — the moat a new listing must climb

Returns

Bad5.1%

return rate — above 5% kills the launch gate

Avg price

Bad$8.53

avg listing price — sweet spot $15–$100

Price range

Bad$5.68–$17.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$27K

$27K/yr · 33K searches

Signals High Returns

According to Flapen's Amazon United States niche tracking, sally makeup kit - the nightmare before christmas is a $27K/yr Amazon United States market (33K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 45/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

sally makeup kit - the nightmare before christmas market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $26K–$34K; units × avg price
Conversion rate: 9.8%
Avg BSR: #65
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 2.6%
Avg brand age: 55 months
Avg seller age: 196 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 rising

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

59%

Top 20: 99%

Open market

13%

MEICOLY25%
YBUETE19%
BADCOLOR13%
BOBISUKA13%
Mehron10%
Go Ho7%
Open — no brand owns it (6 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +55.7% search growth over the last 90 days.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 38.0×

Open Trend

Top sally makeup kit - the nightmare before christmas products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

YBUETE Light Blue Water Based Face Body Paint 2.37 OZ Large Tube Full Coverage Face Paint for Corpse Bride Avatar Mermaid Cosplay Makeup Washable Blue Body Painting for Adult Halloween SFX Makeup

YBUETE$9.074.4★239 rev

MEICOLY Light Blue Face Body Paint Pale Baby Blue Face Paint Sadness for Halloween Corpse Bride Avatar Smurf Sally Cosplay Makeup 2.37Oz Large Tube Washable Body Paint for Adult and Kids

MEICOLY$9.564.4★2,125 rev

BADCOLOR Light Blue Face Body Paint Pale Blue Eye Black Stick for Football/Baseball/Softball Hypoallergenic Grease Sticks for Corpse Bride Halloween SFX Avatar Sally Makeup

BADCOLOR$5.714.4★2,895 rev

Mehron Paradise Makeup AQ Pro Size | Stage & Screen Performance Face & Body Painting Beauty Cosplay Halloween | Water Activated Face Paint Body Paint 1.4 oz (40 g) - Light Blue | Made in the USA

Mehron$15.944.5★19,233 rev

CAHOTO Light Blue Face Body Paint Stick Eye Black Football Baseball Sports Full Coverage Vegan Oil Based Halloween Makeup Stick for Corpse Bride Avatar Sally Mermaid SFX Cosplay 0.12oz

CAHOTO$5.954.2★46 rev

Newest

by launch date

CAHOTO Light Blue Face Body Paint Stick Eye Black Football Baseball Sports Full Coverage Vegan Oil Based Halloween Makeup Stick for Corpse Bride Avatar Sally Mermaid SFX Cosplay 0.12oz

CAHOTO$5.9546 rev

6mo ago

Wismee Light Blue Liquid Foundation Full Coverage Pale Blue Body Paint for Corpse Bride Halloween SFX Avatar Sally Makeup

Wismee$7.515 rev

7mo ago

PASNOWFU Light Blue Face Paint - Professional Water-Based Non-Toxic Body Painting for Avatar Sally Halloween SFX Cosplay Highly Pigmented Washable paint for Costume Party Stage Performance

PASNOWFU$5.68130 rev

10mo ago

BOBISUKA Light Blue Face Paint Stick Highly Pigmented Full Coverage Washable Cream Face & Body Paint for Halloween Smurf Sally Corpse Bride Avatar Cosplay SFX Sports Eye Black & Costume Party

BOBISUKA$6.01274 rev

11mo ago

BOBISUKA Light Blue Face Paint Stick Sweatproof Eye Black for Baseball Football Softball Sports High Coverage Halloween Makeup Cosplay SFX Ideal for Ice Fairy Frost Spirit Mermaid Looks

BOBISUKA$6.02182 rev

1y ago

What buyers say about sally makeup kit - the nightmare before christmas

What buyers praise and complain about, mined from review topics.

What buyers love

Color30%

“The color was also accurate”

Ease Of Application9%

“The application of this product was easy”

Coverage7%

“more consistent coverage as well”

Value For Money6%

“BUT great and affordable for one time Halloween costumes”

Advertised Vs Actual Product4%

“As described”

Ease Of Use4%

“Easy to use”

Water Resistance4%

“Very water resistant”

Paint Quality3%

“The paint covered my whole body”

Suitability Combination Skin3%

“Good on dark skin”

Durability3%

“it lasted brilliantly”

What buyers complain about

Color26%

“It turned green on my face”

Allergies9%

“Caused a major acne break out afterwards”

Product Condition6%

“I just received this in the mail today and it came taped up and already used”

Functionality-Overall6%

“Barely works choose better”

Moist/Dry6%

“Clumpy and dried up”

Smell6%

“Smells terrible”

Strength3%

“Chunky, hard to blend”

Size-Overall3%

“little”

Stain Resistance3%

“Months later and its still stained in my car”

Smudge Resistance3%

“smeared a bit on my clothes even after letting it dry”

Top return reasons

Color51%

Paint Quality13%

Product Condition8%

Size-Overall7%

Advertised Vs Actual Product5%

Functionality-Overall4%

Coverage2%

Smell1%

Ease Of Use1%

Adhesion/Stickiness1%

Common questions

Is sally makeup kit - the nightmare before christmas profitable to sell on Amazon United States?: The niche generates $27K/yr across 21 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +55.7%. Flapen's verdict: Skip it (45/100).
How competitive is the sally makeup kit - the nightmare before christmas niche?: 12 brands and 21 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in sally makeup kit - the nightmare before christmas?: Top complaints mined from reviews: Color, Allergies, Product Condition. The return rate is 5.1% — above our launch gate.
When does demand for sally makeup kit - the nightmare before christmas peak?: Demand peaks in Sep–Oct–Nov; the busiest month runs 38.0× the quietest.
What does it cost to enter the sally makeup kit - the nightmare before christmas niche?: Listings span $5.68–$17.77; the average listing price is $8.53 (sweet spot $15–$100). The average incumbent carries 2,344 reviews — the moat a new listing must climb.