Sally Makeup Kit - the Nightmare Before Christmas

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved +55.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $27K a year.

Searches, last 12 months

33K

Growth, 90 days vs prior 90

+55.7%

Conversion, latest week

9.8%

Market size, estimated

$27Ka year

Peak month

October38.0× the quietest month

Top search term

light blue face paint22K searches a year

Listings sell for $8.53 on average, from $5.68 to $17.77. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $8.53 that is $853 to $2K a year per listing.

Average price

$8.53under the $15 to $100 sweet spot

Price range

$5.68–$17.77

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$853–$2K

Returns

5.1%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #65 within Body. It carries 2,344 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

2.6%

Average rank

#65in Body

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

2,344per listing

Listings tracked

21

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

55 months