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Salicylic Acid Toner

Maybe

An estimated 0.6% of orders come back. But the average product has 21,434 reviews to catch up to, so Salicylic Acid Toner is a Maybe.

Flapen Score
50
50 / 100
Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 48
Market size
$403K/yr417K searches / yr
90-day growth
+0.5%search demand this quarter
Competition
65%top-5 click share · 11 brands · 45 sellers

Flapen Score

Salicylic Acid Toner against its category

The dotted line is the Beauty & Personal Care average. Past it, Salicylic Acid Toner is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Salicylic Acid Toner market on Amazon at a glance

Shoppers on Amazon United States searched for Salicylic Acid Toner 417K times last year and spent an estimated $403K. The top 5 brands take 71% of clicks. Demand peaks in Aug–Oct. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 6.8% of those searches ended in a purchase.

Shoppers searched for this 417K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved +0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $403K a year.

Searches, last 12 months
417K
Growth, 90 days vs prior 90
+0.5%
Conversion, latest week
6.8%
Market size, estimated
$403Ka year
Peak month
October1.7× the quietest month
Top search term
salicylic acid toner131K searches a year

02 · Price

A sale here is worth $14.24.

Listings sell for $14.24 on average, from $5.65 to $32.13. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At $14.24 that is $28K to $36K a year per listing.

Average price
$14.24under the $15 to $100 sweet spot
Price range
$5.65–$32.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
2,000–2,500
Revenue per listing a year
$28K–$36K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #43 within Cleansers. It carries 21,434 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#43in Cleansers
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
21,434per listing
Listings tracked
18

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
69 months

Products

Top Salicylic Acid Toner products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.

$0$40K$81K$121K$161K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

45

Est. top-5 brand share

71%

Top 20: 100%

Est. top-5 click share

65%

Top 20: 100%

Open market

22%

  • PanOxyl31%
  • THAYERS11%
  • Peach Slices10%
  • Paula's Choice10%
  • La Roche-Posay8%
  • Clean & Clear8%

Demand

Salicylic Acid Toner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Oct · busiest ÷ quietest = 1.7×

Search terms

Top Salicylic Acid Toner search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • salicylic acid toner131K/yr
  • acne toner71K/yr
  • toner for acne prone skin33K/yr
  • panoxyl clarifying exfoliant31K/yr
  • panoxyl salicylic acid19K/yr
  • toner for acne15K/yr
  • clarifying toner12K/yr
  • panoxyl toner15K/yr
  • acne toner for face11K/yr
  • panoxyl exfoliant13K/yr

Reviews and returns

What reviews say buyers love and hate about Salicylic Acid Toner

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Suitability Combination Skin”
12%of negative reviews mention “Allergies”
0.6%of orders come back
“Allergic reaction”
A buyer, on “Allergies”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Salicylic Acid Toner questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data