Skip to content

Salicylic Acid Soap

Fail

The top 5 brands take 98% of clicks, so Salicylic Acid Soap is a Fail.

Flapen Score
45
45 / 100
Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 48
Market size
$264K/yr269K searches / yr
90-day growth
+11.7%search demand this quarter
Competition
67%top-5 click share · 6 brands · 31 sellers

Flapen Score

Salicylic Acid Soap against its category

The dotted line is the Beauty & Personal Care average. Past it, Salicylic Acid Soap is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Salicylic Acid Soap market on Amazon at a glance

Shoppers on Amazon United States searched for Salicylic Acid Soap 269K times last year and spent an estimated $264K. The top 5 brands take 98% of clicks. Demand peaks in Feb–Mar–Apr–May–Jun. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 9.8% of those searches ended in a purchase.

Shoppers searched for this 269K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved +11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $264K a year.

Searches, last 12 months
269K
Growth, 90 days vs prior 90
+11.7%
Conversion, latest week
9.8%
Market size, estimated
$264Ka year
Peak month
February5.8× the quietest month
Top search term
asepxia soap39K searches a year

02 · Price

A sale here is worth $10.02.

Listings sell for $10.02 on average, from $3.65 to $20.40. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At $10.02 that is $15K to $20K a year per listing.

Average price
$10.02under the $15 to $100 sweet spot
Price range
$3.65–$20.40
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
$15K–$20K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #281 within Cleansers. It carries 5,804 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#281in Cleansers
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
5,804per listing
Listings tracked
16

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
65 months

Products

Top Salicylic Acid Soap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

31

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • Brand 157%
  • Brand 231%
  • Brand 35%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (0%)

Demand

Salicylic Acid Soap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr, May, Jun · busiest ÷ quietest = 5.8×

Search terms

Top Salicylic Acid Soap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • asepxia soap39K/yr
  • salicylic acid soap31K/yr
  • good molecules soap30K/yr
  • asepxia27K/yr
  • salicylic acid bar soap24K/yr
  • good molecules bar soap19K/yr
  • good molecules soap bar12K/yr
  • good molecules bar9K/yr
  • salicylic acid soap bar13K/yr
  • jabn con acido salicilico9K/yr

Reviews and returns

What reviews say buyers love and hate about Salicylic Acid Soap

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Suitability Combination Skin”
15%of negative reviews mention “Functionality-Overall”
0.3%of orders come back
“No Results”
A buyer, on “Functionality-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Salicylic Acid Soap questions

Answered from the same tracked data.